Surveys

1. SURVEYS

2. Introduction
• “ A type of research to collect the
data and facts bout some certain
situation or issue from the target
population existing in surroundings
having relevance to the nature of
study.”

3. Types Of Surveys:
Descriptive Survey:“A descriptive survey
attempts to picture or document current
conditions or attitudes that is, to describe
what exists at the moment”
For Example:
• To study the changing values, life style by the
effect of some special type of study program.
• Audience survey to determine the educational
t.v. program.

4. Cont.
Analytical Surveys: :”An analytical survey
attempts to describe and explain WHY
certain situations exist. Here we examine
two, or more variable to test our research
hypothesis”
For Examples:
• How studies effect the t.v. viewing habits.
• Impact of educational games on teenagers.

5. Other Types
1- Factual surveys.
(respondents act as reporters).
2- Opinion surveys.
(respondents expresses his view point
opinion).
3-Interpretative surveys.
(interpretation )
Example: Why do you read storybooks?

6. STAGES IN CONDUCTING A
SURVEY
1. Define the objectives;
2. Decide the kind of survey required;
3. Formulate research questions or hypotheses;
4. Decide the issues on which to focus;
5. Decide the information that is needed to address the
issues;
6. Decide the sampling required;
7. Decide the instrumentation and the metrics required;
8. Generate the data collection instruments;
9. Decide how the data will be collected;
10. Pilot the instruments and refine them;
11. Train the interviewers (if appropriate);
12. Collect the data
13. Analyze the data;
14. Report the results.

7. PROBLEMS IN SURVEYS
• Poor sampling
• Poor question design and wording
(failure to operationalize)
• Incorrect or biased responses
• Low response or non-response

8. Three Methods of survey
• Mailed questionnaire.
Mail survey involves sending a cover letter and a
questionnaire to a specific person.
• Personal interview.
Interviewing is a form of questioning characterized by
the fact that it employs verbal questioning.
• Telephone interview.
Telephone interview demonstrates the same structural
characteristics as standard interviewing technique,
except that it is conducted by telephone.

9. • Thanks