More Related Content Similar to Smarter planet asee glf 20120924 v3 (20) Smarter planet asee glf 20120924 v31. IBM University Programs worldwide, accelerating regional development (IBM Upward)
Smarter Planet
Maker-Bot: Replicator 2
Baxter: Building the Future
Working Together to Build a Smarter Planet
Dr. James (―Jim‖) C. Spohrer, spohrer@us.ibm.com
Innovation Champion and Director IBM UPward
(University Programs worldwide, accelerating regional development)
ASEE Global Leadership Forum
Monday September 24, 2012
© 2012 IBM Corporation
2. Today’s Talk
Grand Challenges: Four Crises
IBM Smarter Planet
Building a Smarter Planet
T-Shaped Professionals
– Deep Problem Solving & Critical Thinking
– Broad Communications & Leadership
Two Generations: Accelerating Change
Nano-Bio-Info-Cogno
2 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
3. Grand Challenges…
Four Crises
– Financial
– Healthcare
– Education
– Government
3 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
4. What’s UP with IBM? University Programs
4 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
5. Most people say, “IBM makes computers”
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6. Those in-the-know say, “IBM is helping to build a Smarter Planet…”
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7. A Smarter Planet is built from smarter service systems…
INSTRUMENTED INTERCONNECTED INTELLIGENT
We now have the ability People, systems and We can respond to changes
to measure, sense and objects can communicate quickly and accurately,
see the exact condition and interact with each and get better results
of practically everything. other in entirely new ways. by predicting and optimizing
for future events.
PRODUCTS IT NETWORKS COMMUNICATIONS
WORKFORCE SUPPLY CHAIN TRANSPORTATION BUILDINGS
7 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
8. City challenge: buildings and transportation
Ryan Chin:
Smart Cities
8 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
10. Example: Streetline
10 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
12. A city is essentially a
system of service
systems—
transportation,
healthcare, public
safety and education.
To enable a Smarter
City, IBM is working to
improve the quality &
efficiency of service
systems and how they
operate and function.
12 IBM GMU External Relations 2012
14. 14 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
15. Smarter City Intelligent Operations Center (SC IOC)
15 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
16. Four commandments for cities of the future: Eduardo Paes at TED2012
16 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
17. SC IOC as a Platform for Innovation
17 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
18. Regional Competitiveness and U-BEEs:
Where imagined possible worlds become observable real worlds
http://www.service-science.info/archives/1056
Innovations Nation
Universities/ ―The future is already
State/Province here (at universities),
Regions City/Region
Calculus (Cambridge/UK)
For-profits
it is just not evenly
Physics (Cambridge/UK) U-BEE
Computer Science (Columbia/NY) distributed.‖
Microsoft (Harvard/WA) Job Creator/Sustainer
Yahoo (Stanford/CA) Hospital
Cultural & University
Google (Stanford/CA) Medical
Conference College
Facebook (Harvard/CA) Research
Hotels K-12
―The best way to
Non-profits Worker
(professional)
Family
(household)
predict the future
is to (inspire the next
generation of students
to) build it better.‖
U-BEEs = University-Based Entrepreneurial Ecosystems, City Within City
18 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
19. What improves Quality-of-Life? Service System Innovations
* = US Labor % in 2009.
A. Systems that focus on flow of things that humans need (~15%*)
1. Transportation & supply chain 2/7/4 0/19/0
2. Water & waste recycling/Climate & Environment 2/1/1
3. Food & products manufacturing 7/6/1
4. Energy & electricity grid/Clean Tech 1/1/0
5. Information and Communication Technologies (ICT access) 5/17/27
B. Systems that focus on human activity and development (~70%*)
6. Buildings & construction (smart spaces) (5%*) 1/0/2
7. Retail & hospitality/Media & entertainment/Tourism & sports (23%*) 24/24/1
8. Banking & finance/Business & consulting (wealthy) (21%*) 7/10/3
9. Healthcare & family life (healthy) (10%*) 2/20/24
10. Education & work life/Professions & entrepreneurship (wise) (9%*) 5/2/2
C. Systems that focus on human governance - security and opportunity (~15%*)
11. Cities & security for families and professionals (property tax) 3/3/1
12. States/regions & commercial development opportunities/investments (sales tax) 0/0/0
13. Nations/NGOs & citizens rights/rules/incentives/policies/laws (income tax) 1/2/2
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
―61 Service Design 2010 (Japan) / 75 Service Marketing 2010 (Portugal)/78 Service-Oriented Computing 2010 (US)‖
19 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
20. T-shaped professionals
depth & breadth
Many cultures
Many disciplines
Many systems
(understanding & communications)
BREADTH
Deep in one discipline
Deep in one system
Deep in one culture
DEPTH
(analytic thinking & problem solving)
20
20 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
21. Systems-Disciplines Framework: Depth & Breadth
systems Systems that focus on flows of things Systems that support people’s activities Systems that govern
transportation & ICT & retail & healthcare
food & education city state nation
disciplines supply chain water & energy
products & electricity
cloud building & hospitality banking & family
&work secure scale laws
waste construction & finance
behavioral sciences
Customer
stakeholders
e.g., marketing
Provider management sciences
e.g., operations
Observe Stakeholders (As-Is)
political sciences
Authority
e.g., public policy
learning sciences
Competitors e.g., game theory
and strategy
cognitive sciences
People
e.g., psychology
resources
system sciences
Technology
e.g., industrial eng.
information sciences
Observe Resource Access (As-Is)
Information
e.g., computer sci
organization sciences
Organizations
e.g., knowledge mgmt
History social sciences
change
e.g., econ & law
(Data Analytics)
decision sciences
Imagine Possibilities (Has-Been & Might-Become)
Future e.g., stats & design
(Roadmap)
run professions
Run
e.g., knowledge worker
value
Transform
(Copy)
transform professions
e.g., consultant
Realize Value (To-Be)
Innovate innovate professions
(Invent)
e.g., entrepreneur
21 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
22. Proposed: National Academies Grand Challenges
IBM & Customers & Partners Fellows
– IBM ($?100K/yr)
(National Academies)
– Customers & Partners ($?100K/yr)
National Academies Grand Challenges &
Pipeline of People
IBM Smarter Planet Competitions
– Video Submissions (YouTube Social Media) Fellows
– Analytics & DEEPQA (Big Data/Watson)
(Corporate &
– Smart Phone Apps (Citizens)
– Business Plans (Entrepreneurs)
Associations)
Ecosystems
– National Academies
– Professional Associations
& Corporate Academies
• IBM & AoT Professionals
• Customers & Partners (STEM & Other)
• ACM, IEEE, INFORMS, ISSIP, ASEE, etc.
– Employers of Professionals (Academics,
Industry, Government, Non-Profit)
– Students (K-12, University)
Students
(STEM & Other)
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23. Smarter 10% Internships
Cities & Buildings Top IBM
Students
Water & Food 2.5% Fellowships Cisco
Materials & Energy
Health & Education 50% Employees HP
Capstone
Government
Transportation & Start-Ups Apple
Capstone
Communications (50%)
...
Smarter
Capstone Capstone
Retail & Hospitality
Mentors Companies/
Universities/ Employers
Research Areas
Adjunct Faculty
(Retirees, Alumni,
Local)
See ISSIP.org
23 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
24. Up-Skill = New Venture = Graduates with
Smarter Planet skills
= High-Growth
Cycle = Acquisition = IBMer moving from
Acquisition/
New IBM BU
mature BU to acquisition
(Growing)
= IBMer moving into
IBMer on Campus role
(help create graduates = High-Productivity/
University-Region1 with Smarter-Planet skills, Mature IBM BU
help create Smarter Planet
oriented new ventures; (Shrinking)
Refresh skills
IBM
University-Region2
24 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
25. Two Generations of Change: Past & Future
Born: 1988 Born: 2012
Graduated College: 2011 Enters College: 2030
25 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
26. 2030 Transportation: Self-driving cars
Steve Mahan:
Test ―Driver‖
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27. 2030 Water
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28. 2030 Manufacturing
Ryan Chin:
Urban Mobility
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29. 2030 Energy
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30. 2030 ICT
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31. Example: Leading Through Connections with…
Universities Collaborate with IBM Research to Design
Watson for the Grand Challenge of Jeopardy !
Assisted in the development of the Open Pioneered an online natural language
Advancement of Question-Answering question answering system called START,
Initiative (OAQA) architecture and which provided the ability to answer questions
methodology with high precision using information from
semi-structured and structured information
repositories
Provided technological advancement
enabling a computing system to remember the Worked to extend the
full interaction, rather than treating every Worked on a visualization component to capabilities of Watson, with a
question like the first one - simulating a real visually explain to external audiences the focus on extensive common
dialogue massively parallel analytics skills it takes for sense knowledge
the Watson computing system to break down
a question and formulate a rapid and accurate
response to rival a human brain
Explored advanced machine learning
techniques along with rich text
representations based on syntactic and
semantic structures for the Watson’s Focused on large-scale
Worked on information information extraction,
optimization
retrieval and text search parsing, and knowledge
technologies inference technologies
http://w3.ibm.com/news/w3news/top_stories/2011/02/chq_watson_wrapup.html
31 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
32. 2030 Buildings: Recycled to be stronger, safer, cleaner
China Broad Group:
30 Stories in 15 Days
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33. 2030 Retail & Hospitality
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34. 2030 Finance & Business
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35. 2030 Health
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36. 2030 Education: Watch one, do one, teach one…
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37. 2030 Government
Four measures
Innovativeness
Equity
– Improve
weakest
link
Sustainability
Resiliency
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38. 2030 and Beyond…. Government, Health, Education, Finance, etc.
38 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
39. A Framework for Global Civil Society
Daniel Patrick Moynihan said nearly 50 years ago: "If you want to
build a world class city, build a great university and wait 200
years." His insight is true today – except yesterday's 200 years
has become twenty. More than ever, universities will generate and
sustain the world’s idea capitals and, as vital creators,
incubators, connectors, and channels of thought and
understanding, they will provide a framework for global civil
society.
– John Sexton, President NYU
39 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
40. IBM Almaden Research Center, Silicon Valley/San Jose, CA
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41. In Conclusion: Two Books To Help Us All Prepare For Change
41 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
42. Thank-You! Questions?
―Instrumented, Interconnected, Intelligent – Let’s build a Smarter Planet.‖ – IBM
―If we are going to build a smarter planet, let’s start by building smarter cities‖ – CityForward.org
―Universities are major employers in cities and key to urban sustainability.‖ – Coalition of USU
―Cities learning from cities learning from cities.‖ – Fundacion Metropoli
―The future is already here… It is just not evenly distributed.‖ – Gibson
―The best way to predict the future is to create it/invent it.‖ – Moliere/Kay
―Real-world problems may not/refuse to respect discipline boundaries.‖ – Popper/Spohrer
―Today’s problems may come from yesterday’s solutions.‖ – Senge
―History is a race between education and catastrophe.‖ – H.G. Wells
―The future is born in universities.‖ – Kurilov
―Think global, act local.‖ – Geddes
Dr. James (“Jim”) C. Spohrer
Innovation Champion &
Director, IBM University Programs worldwide accelerating regional development (IBM UPward)
spohrer@us.ibm.com
42 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
43. IBM’s Leadership Change
IBM has 426,000
employees worldwide
2011 Financials
22% of IBM’s revenue
Revenue - $ 106.9B
in Growth Market
countries; growing at Net Income - $ 15.9B
11% in 2011 EPS - $ 13.44
Net Cash - $16.6B More than 40% of IBM’s
workforce conducts business
away from an office
55% of IBM’s Workforce
IBM operates in 170 is New to the company in
countries around the globe the last 5 years
Number 1 in patent
generation for 19
100 Years of Business consecutive years ;
& Innovation in 2011 6,180 US patents
awarded in 2011 The Smartest Machine On Earth
9 time winner of the 5 Nobel
President’s National Laureates
Medal of Technology
& Innovation - latest “Let’s Build a Smarter
award for Blue Gene Planet"
Supercomputer
43 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
44. The New Normal: Smarter Systems
Service Systems: Stakeholders & Resources
1. People
2. Technology
3. Shared Information
4. Organizations
Computational System connected by win-win value propositions
Smarter Technology Smarter Buildings, Universities, Cities
Requires investment roadmap Requires investment roadmap
44 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
45. University: Four Missions
Nation
Knowledge State/Province
– 1. Transfer (Teaching) City/Metro
For-profits U-BEE
– 2. Creation (Research)
Job Creator/Sustainer
– 3. Application (Benefits) Cultural & University
Hospital
Medical
Conference College
• Commerce/Entrepreneurship Hotels K-12
Research
• Governance/Policymaking
Worker Family
– 4. Re-Integration (Challenge) Non-profits (professional) (household)
• Innovativeness, Equity
• Sustainability, Resilience
Nested, Networked Holistic Service Systems
– Flows
Third Mission (Apply to Create Value)
– Development is about U-BEEs =
– Governance University-Based
Entrepreneurial Ecosystems
45 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
46. Economic Shift in National Economies
World’s Large Labor Forces US shift to service jobs
A = Agriculture, G = Goods, S = Service
2010
2010
Nation Labor A G S 40yr Service
% WW % % % Growth (A) Agriculture:
Value from
China 25.7 49 22 29 142%
harvesting nature
India 14.4 60 17 23 35%
(G) Goods:
U.S. 5.1 1 23 76 23% Value from
making products
Indonesia 3.5 45 16 39 34%
(S) Service:
Brazil 3.0 20 14 Daryl Pereira/Sunnyvale/IBM@IBMUS,
66 61% Value from
IT augmented workers in smarter systems
Russia 2.4 10 21 69 64% that create benefits for customers
and sustainably improve quality of life.
Japan 2.2 5 28 67 45%
Nigeria 1.6 70 10 20 19%
Bangladesh 2.1 63 11 26 37%
Germany 1.4 3 33 64 42%
NationMaster.com, International Labor Organization
Note: Pakistan, Vietnam, and Mexico now larger LF than Germany
46 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
47. Growth of Service Revenue at IBM
2010 Pretax Income Mix Revenue Growth by Segment
SYSTEMS
(AND FINANCING)
100
Revenue ($B)
SOFTWARE
80 Services
17%
44% 60
40 Software
39% 20 Systems
0
SERVICES
82
88
94
98
10
04
06
07
08
09
20
19
19
19
19
20
20
20
20
20
Year
IBM Annual Reports
What do IBM Service Professionals Do? Run IT & enterprise systems for customers,
help Transform customer processes to best practices, and Innovate with customers.
47 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
48. California Human Development Report 2011:
Measuring quality-of-life….
http://www.measureofamerica.org/docs/APortraitOfCA.pdf
48 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
49. Measuring Impact
SSME: IBM Icon of Progress & IBM Research Outstanding Accomplishment
– Internal 10x return: CBM, IDG, SDM Pricing & Costing, BIW COBRA, SIMPLE, IoFT, Fringe, VCR
• Key was tools to model customers & IBM better
• Also tools to shift routine physical, mental, interactional & identify synergistic new ventures
• Alignment with Smarter Planet & Analytics (instrumented, interconnected, intelligent)
• Alignment with Smarter Cities, Smarter Campus, Smarter Buildings (Holistic Service Systems)
– External: More than $1B in national investments in Service Innovation activities
– External: Increase conferences, journals, and publications
– External: Service Science SIGs in Professional Associations
– External: Course & Program Guidelines for T-shaped Professionals, 500+ institutions
– External: National Service Science Institutions, Books & Case Studies (Open Services Innovation)
Service Research, a Portfolio Approach
– 1. Improve existing offerings (value propositions that can move the needle on KPI’s)
– 2. Create new offerings (for old and new customers)
– 3. Improve outcomes insourcing, outsourcing, acquisitions, divestitures (interconnect-fission-fusion)
– 4. For all three of the above, improve customer/partner capabilities (ratchet each other up)
– 5. For all four of the above, increase patents and service IP assets (some donated to open forums)
– 6. For all five of the above, increase publications and body-of-knowledge (professional associations)
49 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
50. Who I am (http://www.service-science.info/archives/2233)
Director IBM Global University Programs since 2009
– Global team works with 5000 university world wide (http://www.ibm.com/university)
– 6 R’s: Research (Awards), Readiness (Skills), Recruiting, Revenue, Responsibility, Regions
– Transform ―IBM on Campus‖ brand awareness (―Smarter Planet/Smarter Cities‖)
– Create ―Urban Service System‖ Research Centers & U-BEEs
Founding Director of IBM's first Service Research group from 2003-2009
– Almaden Research Center, San Jose, CA
– 10x ROI with four IBM outstanding and eleven accomplishment awards
– Improve existing offerings, create new, portfolio synergies, partners, patents, publications
– I know/work with service research pioneers from many academic disciplines
• I advocate for Service Science, Management, Engineering, and Design (SSME+D)
– Short-term: Curriculum (T-shaped people, deep in an existing discipline)
– Long-term: New transdiscipline and profession (awaiting CAD tool)
• I advocate for ISSIP (―one of the founding fathers‖)
• Co-editor of the ―Handbook of Service Science‖ (Springer 2010)
Other background (late 90’s and before)
– Founding CTO of IBM’s Venture Capital Relations group in Silicon Valley
– Apple Computer’s (Distinguished Engineer Scientist and Technologist) award (90’s)
– Ph.D. Computer Science/Artificial Intelligence from Yale University (80’s)
– B.S. in Physics from MIT (70’s)
50 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
51. What is the future? We can imagine many possibilities…
Kurzweilai.net
51 IBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation