How to innovate your way out of a global crisis - GA Workshop
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With everything that’s going on in the world right, more than ever, whether you’re a freelancer or a business owner, you need to find ways to adapt to the situation around you. The best way to do this is by having a deep understanding of who the customer you’re trying to serve is and what their needs are. You need to put yourself firmly in your customer’s shoes and empathise with them in a way that allows you to create products and services they’ll love. In this webinar, the Ant and Dec of the business and innovation world, Spen and Nick are going to introduce you to the Value Proposition Canvas (created by Strategyzer) and apply it to small scale companies and one man/woman bands that have managed to not only survive but thrive during lockdown. Takeaways You’ll learn new tools - The Value Proposition Canvas You’ll hear inspirational stories - about real people growing their business in lockdown
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How to innovate your way out of a global crisis - GA Workshop
- 1. Nicholas Himowicz @nickhimo Spencer Ayres @thespencerayres How to innovate your way out of a global crisis
- 2. 1) Introduction 2) Five gems to help you innovate out of a crisis 3) Q&A 07 Tue Spen & Nick
- 3. NICK HIMOWICZ @nickhimo Spen & Nick
- 4. SPENCER AYRES @thespencerayres Spen & NickSpen & Nick
- 7. Creativity is a ______ Spen & Nick
- 8. Creativity is a muscle Spen & Nick
- 11. 1) ________________ 2) ________________ 3) ________________ 4) ________________ 5) ________________ 6) ________________ 7) ________________ 8) ________________ 9) ________________ 10)________________ 1) ________________ 2) ________________ 3) ________________ 4) ________________ 5) ________________ 6) ________________ 7) ________________ 8) ________________ 9) ________________ 10)________________ 1) ________________ 2) ________________ 3) ________________ 4) ________________ 5) ________________ 6) ________________ 7) ________________ 8) ________________ 9) ________________ 10)________________ Spen & Nick
- 12. Where do you have your best ideas? Spen & Nick
- 13. Mark Zuckerberg 2 The front lawn - walking around Mark ZuckerbergReed Hastings 1 The living room - watching TV Reed Hastings Evan Williams 3 Out and about - walking Evan Williams Spen & Nick
- 15. _____________ _____________ __ _____________ _____________ __ _____________ _____________ __ _____________ _____________ __ _____________ _____________ __ 1 2 _____________ _____________ __ 3 _____________ _____________ __ 4 _____________ _____________ __ 5 Creativity is a muscle Gratitude is a super power Spen & Nick
- 16. Spen & Nick
- 17. 1) ________________ 2) ________________ 3) ________________ 4) ________________ 5) ________________ 6) ________________ 7) ________________ 8) ________________ 9) ________________ 10)________________ 1) ________________ 2) ________________ 3) ________________ 4) ________________ 5) ________________ 6) ________________ 7) ________________ 8) ________________ 9) ________________ 10)________________ 1) ________________ 2) ________________ 3) ________________ 4) ________________ 5) ________________ 6) ________________ 7) ________________ 8) ________________ 9) ________________ 10)________________ What are 10 things you’re grateful for? Spen & Nick
- 18. Creativity is a muscle Gratitude is a super power People buy from their friends Sell to people you’ve sold to Focus on holes not shovels _____________ _____________ __ _____________ _____________ __ _____________ _____________ __ _____________ _____________ __ _____________ _____________ __ 1 2 3 _____________ _____________ __ 4 _____________ _____________ __ 5 Creativity is a muscle Gratitude is a super power Spen & Nick
- 19. Creativity is a muscle Gratitude is a super power People buy from their friends Sell to people you’ve sold to Focus on holes not shovels _____________ _____________ __ _____________ _____________ __ _____________ _____________ __ _____________ _____________ __ _____________ _____________ __ 1 2 3 _____________ _____________ __ 4 _____________ _____________ __ 5 Creativity is a muscle Gratitude is a super power People buy from their friends Spen & Nick
- 20. People buy from their friends so make a lot of friends. Spen & Nick
- 21. Spen & Nick
- 23. Spen & Nick
- 24. Spen & Nick
- 25. Spen & Nick
- 26. 1) ________________ 2) ________________ 3) ________________ 4) ________________ 5) ________________ 6) ________________ 7) ________________ 8) ________________ 9) ________________ 10)________________ 1) ________________ 2) ________________ 3) ________________ 4) ________________ 5) ________________ 6) ________________ 7) ________________ 8) ________________ 9) ________________ 10)________________ 1) ________________ 2) ________________ 3) ________________ 4) ________________ 5) ________________ 6) ________________ 7) ________________ 8) ________________ 9) ________________ 10)________________ Who are 10 people your ideal customers follow? Spen & Nick
- 27. Creativity is a muscle Gratitude is a super power People buy from their friends Sell to people you’ve sold to Focus on holes not shovels _____________ _____________ __ _____________ _____________ __ _____________ _____________ __ _____________ _____________ __ _____________ _____________ __ 1 2 3 _____________ _____________ __ 4 _____________ _____________ __ 5 Creativity is a muscle Gratitude is a super power People buy from their friends Spen & Nick
- 28. _____________ _____________ __ Creativity is a muscle Gratitude is a super power People buy from their friends Sell to people you’ve sold to Focus on holes not shovels _____________ _____________ __ _____________ _____________ __ _____________ _____________ __ _____________ _____________ __ 1 2 3 4 5 Creativity is a muscle Gratitude is a super power People buy from their friends Sell to people you’ve sold to _____________ _____________ __ Spen & Nick
- 29. 1) ________________ 2) ________________ 3) ________________ 4) ________________ 5) ________________ 6) ________________ 7) ________________ 8) ________________ 9) ________________ 10)________________ 1) ________________ 2) ________________ 3) ________________ 4) ________________ 5) ________________ 6) ________________ 7) ________________ 8) ________________ 9) ________________ 10)________________ 1) ________________ 2) ________________ 3) ________________ 4) ________________ 5) ________________ 6) ________________ 7) ________________ 8) ________________ 9) ________________ 10)________________ Who are 10 old clients you could contact? Spen & Nick
- 30. Creativity is a muscle Gratitude is a super power People buy from their friends Sell to people you’ve sold to Focus on holes not shovels _____________ _____________ __ _____________ _____________ __ _____________ _____________ __ _____________ _____________ __ _____________ _____________ __ 1 2 3 4 5 Creativity is a muscle Gratitude is a super power People buy from their friends Sell to people you’ve sold to _____________ _____________ __ Spen & Nick
- 31. Creativity is a muscle Gratitude is a super power People buy from their friends Sell to people you’ve sold to Focus on holes not shovels _____________ _____________ __ _____________ _____________ __ _____________ _____________ __ _____________ _____________ __ _____________ _____________ __ 1 2 3 4 5 Creativity is a muscle Gratitude is a super power People buy from their friends Sell to people you’ve sold to Focus on holes not shovels Spen & Nick
- 32. How to innovate your way out of a global crisis Mr ________ Spen & Nick
- 33. How to innovate your way out of a global crisis Mr Nonsense Spen & Nick
- 34. Mr Nonsense wanted to buy a hole not a shovel. Spen & Nick
- 35. What do your customers want to buy, really? Spen & Nick
- 36. 1 2 Product Customer ProductCustomer Spen & Nick
- 37. Spen & Nick
- 38. 1) ________________ 2) ________________ 3) ________________ 4) ________________ 5) ________________ 6) ________________ 7) ________________ 8) ________________ 9) ________________ 10)________________ 1) ________________ 2) ________________ 3) ________________ 4) ________________ 5) ________________ 6) ________________ 7) ________________ 8) ________________ 9) ________________ 10)________________ 1) ________________ 2) ________________ 3) ________________ 4) ________________ 5) ________________ 6) ________________ 7) ________________ 8) ________________ 9) ________________ 10)________________ Pains Problems Difficulties Gains Outcomes Benefits Jobs Activities Progress Spen & Nick
- 39. 1) ________________ 2) ________________ 3) ________________ 4) ________________ 5) ________________ 6) ________________ 7) ________________ 8) ________________ 9) ________________ 10)________________ 1) ________________ 2) ________________ 3) ________________ 4) ________________ 5) ________________ 6) ________________ 7) ________________ 8) ________________ 9) ________________ 10)________________ 1) ________________ 2) ________________ 3) ________________ 4) ________________ 5) ________________ 6) ________________ 7) ________________ 8) ________________ 9) ________________ 10)________________ What are your customers’ jobs, pains and gains? Spen & Nick
- 40. Gain Creators Pain Relievers Pains Gains Products & Services Customer Job(s) Value Proposition Customer Segment copyright: Strategyzer AG The makers of Business Model Generation and Strategyzer The Value Proposition Canvas strategyzer.com Everyone is fully present Deliver online workshop Hard to engage participants Tech issues Transition from in person to virtual Learn the tech Background noise Multitasking Webcams on 100 NPS Positive feedback & comments Feel confident online e-book Webinar Online course Tips on setting ground rules Interactive tools and techniques Comprehensive guide Step by step tech guide Online workshops course Facilitators & trainers Spen & Nick
- 41. How not to build an MVP How to build an MVP Spen & Nick
- 42. Spen & Nick
- 43. Spen & Nick
- 44. ONLINE WORKSHOP PRO The essential guide for facilitators & trainers Webcams on Mics on mute Chatbox intros Spen & Nick
- 45. Spen & Nick
- 46. ? Spen & Nick
- 47. _____________ _____________ __ _____________ _____________ __ _____________ _____________ __ _____________ _____________ __ _____________ _____________ __ Creativity is a muscle 1 Gratitude is a super power 2 People buy from their friends 3 Sell to people you’ve sold to 4 Focus on holes not shovels 5 Spen & Nick
- 48. 1) Introduction 2) Five gems to help you innovate out of a crisis 3) Q&A 07 Tue Spen & Nick
- 50. Nicholas Himowicz @nickhimo Spencer Ayres @thespencerayres How to innovate your way out of a global crisis