Slide deck from the Facebook Ads session

1. Social Advertising
Elena Levin
@Elanabrooklyn
Beth Becker
@Spedwybabs
#org20fbads

2. Questions to Ask First
What do we want people who see our ad to do?
What content collateral do we have that we can repurpose for the ad?
Who is our target audience?
What is our budget?
How are we going to measure success?
#org20fbads

3. Understand how Facebook Ads are Delivered
Meet Tom…the Facebook Ad Algorithm
#org20fbads

4. Ad Glossary
CPM Cost Per Mille- 1000 impressions
CPC Cost Per Click
CPV Cost Per View
CPE Cost Per Engagement
CPA Cost Per Acquisition
Universe Targeted Demographic
#org20fbads

5. What do you want people to do?
#org20fbads

6. Who is our target audience?
Location
Age
Gender
Language
Relationship Status
Education Level
Work
Income Levels
Home Ownership
Ethnicity
Generation
Parents
Political Affiliations
Life Events
Interests
Behaviors
Connections
#org20fbads

7. What content collateral do we have that we can repurpose for the ad?
#org20fbads

8. Content Tips & Tricks
20% Rule!
#org20fbads

9. Content Tips & Tricks
Clear Call to Action coupled with Strong Image
#org20fbads

10. Custom and Look A Like Audiences
#org20fbads