Cpc briefing1004

248 views

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
248
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
5
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Cpc briefing1004

    1. 1. Strategically Social:How to use Social Media toEngage Your Constituents Beth Becker Progressive Congress @ProgCongress
    2. 2. Pyramid of SocialStrategy
    3. 3. Pyramid of Targeted SocialEngagement Strategy
    4. 4. Pyramid of Targeted SocialEngagement Strategy Authenticity
    5. 5. Pyramid of Targeted Social Engagement Strategy Integration with entire Authenticityorganization
    6. 6. Pyramid of Targeted Social Engagement Strategy Quality Content Integration with entire Authenticityorganization
    7. 7. What do you want to say- Quality Content
    8. 8. What do you want to say- Quality Content Easy for audience to connect
    9. 9. What do you want to say- Quality Content Easy for audience to connect Specific
    10. 10. What do you want to say- Quality Content Easy for audience to connect Specific Actionable
    11. 11. What do you want to say- Quality Content Easy for audience to connect Specific Purposeful Actionable
    12. 12. What do you want to say- Quality Content Easy for audience to connect Specific Purposeful Actionable Unique
    13. 13. What do you want to say- Quality Content Easy for audience to connect Specific Purposeful Actionable Unique Compelling
    14. 14. What do you want to say- Quality Content Easy for audience to connect Specific Purposeful Actionable Unique Compelling Easy to understand
    15. 15. What do you want to say- Quality Content Easy for audience to connect Specific Purposeful Actionable Unique Compelling Audienceappropriate Easy to understand
    16. 16. Questions to Ask Yourself
    17. 17. Questions to Ask Yourself What do I want to say?
    18. 18. Questions to Ask Yourself What do I want to say? Who do I want to say it to?
    19. 19. Questions to Ask Yourself What do I want to say? Who do I want to say it to? When do I want to say it?
    20. 20. Questions to Ask Yourself What do I want to say? Who do I want to say it to? When do I want to say it?Who do I want my audience to repeat it to?
    21. 21. Questions to Ask Yourself What do I want to say? Who do I want to say it to? When do I want to say it?Who do I want my audience to repeat it to? What areas of interest exist between us & our audience?
    22. 22. Questions to Ask Yourself What do I want to say? Who do I want to say it to? When do I want to say it? Who do I want my audience to repeat it to? What areas of interest exist between us & our audience?How formal is my relationship with my audience?
    23. 23. Questions to Ask Yourself What do I want to say? Who do I want to say it to? When do I want to say it? Who do I want my audience to repeat it to? What areas of interest exist between us & our audience? How formal is my relationship with my audience?Which social media platform is best to accomplish my goal?
    24. 24. Questions to Ask Yourself What do I want to say? Who do I want to say it to? When do I want to say it? Who do I want my audience to repeat it to? What areas of interest exist between us & our audience? How formal is my relationship with my audience? Which social media platform is best to accomplish my goal?What other pieces are there to this effort & how can social media complement them?
    25. 25. Who do you want to say it to? Targeted Engagement
    26. 26. Who do you want to say it to? Targeted Engagement Geographic
    27. 27. Who do you want to say it to? Targeted Engagement Geographic Political Ideology
    28. 28. Who do you want to say it to? Targeted Engagement Geographic Political Ideology Issues of Interest
    29. 29. Who do you want to say it to? Targeted Engagement Geographic Political Ideology Issues of Interest Network
    30. 30. Who do you want to say it to? Targeted Engagement Geographic Political Ideology Issues of Interest Network Hashtags
    31. 31. When do I want to say it? Facebook TwitterFB Self Reports Best Time in general: No Best Time- Repetition 9-10 PM ET Facebook Insights Tweriod.com
    32. 32. Who do I want my audience to repeat it to? What areas of interest do I share with my audience? Pay attention to what people comment on/retweet Notice people’s bios Ask open ended questions and note who responds
    33. 33. How formal is my relationship with my audience? Don’t mistake formality for lack of personality
    34. 34. Which social media platform is best to accomplish my goal?•Delayed Conversation•Event Postings/Invites•Photo Albums•Featured Likes
    35. 35. Which social media platform is best to accomplish my goal?•Delayed Conversation•Event Postings/Invites•Photo Albums•Featured Likes •Real Time Conversation •Use Hashtags •Lists •Follow Friend Recommendations
    36. 36. Which social media platform is best to accomplish my goal?•Delayed Conversation •FB/Twitter Hybrid•Event Postings/Invites •Circles•Photo Albums •Hangouts•Featured Likes •Sparks •Real Time Conversation •Use Hashtags •Lists •Follow Friend Recommendations
    37. 37. Which social media platform is best to accomplish my goal?•Delayed Conversation •FB/Twitter Hybrid•Event Postings/Invites •Circles•Photo Albums •Hangouts•Featured Likes •Sparks •Real Time Conversation • Purely Visual •Use Hashtags • Memes •Lists • Infographics •Follow Friend Recommendations
    38. 38. Know the Facebook Audience Category Number Worldwide Users 600 million +% of Users Access via Smartphone 200 million + The Age Gap 18-25= 35% of all users Bridging the Age Gap 50 and older= 12% and rising 58% yearly% of FB users related to overall web 72% use Page Post Impressions % 10% of fans see any one update Profile Post Impressions % 10% of your friends see your status updates Gender Gap Myth 298 million male- 288 million female Average time spent on FB/week 7.5 hours
    39. 39. Know the Twitter Audience Category Number Worldwide Users 100 million + % of Users Access via Smartphone 55% Average # of Tweets/Day 230 million Estimated % of Passive Users 40% The Racial Gap 25% users African American, 16% Caucasian Racial Gap part 2 Largest growth: Latinos at 33% monthly The Age Gap Largest age group: 18-29 at 18% Bridging the Age Gap Largest growth: 30-49 at 14% growth Income Over 50% over %50,000/year Geographic Location 15% Urban, 10% Rural% of Internet Users who Admit using 13% Twitter
    40. 40. What other pieces are there to this effort & how can social media complement them? Offline Online Take ?s via Twitter Doing a townhall or Facebook Holding a press Do a Blogger Call/ conference Hangout Write a blog post Participating in a about the Dedication Ceremony organization Continue the Meeting with conversation Constituents online
    41. 41. Be Authentic
    42. 42. Be Authentic
    43. 43. Tactics: What are they &How should you respond
    44. 44. Memes
    45. 45. Memes
    46. 46. Memes
    47. 47. Memes
    48. 48. Memes What are they: *Playful in nature but usually around a serious issue * Mix of visual and text- emphasis on visual How to respond: Ignore or Join In by making your own or sharing those of others
    49. 49. Twitter Townhall• Just like an offline event, except on Twitter• Possible Panel: – @Moderator – @PolicyExpert – @PolicyMaker• Format – Panel discussion: 20-30 min – Audience Q&A: 20-30 min – RT question, then answer w/out @Reply• Use an event hashtag – Promote in advance – Collect audience Qs in advance – Allows easy data collection
    50. 50. Facebook Townhall * Take Questions in one thread & post q&a, each in their own thread *Set up Threads for each issue and have mini discussions in each *Do it all in one Post
    51. 51. Multi-Platform TownhallTake ?s on Allows for ? pre screening Take ?s on Twitter Facebook via a Hashtag
    52. 52. Multi-Platform TownhallTake ?s on Allows for ? pre screening Take ?s on Twitter Facebook via a Hashtag Video tape the answer Post on You Tube
    53. 53. Custom Avatars/Twibbons 19
    54. 54. Twitter Hashtag Games What are they: *Playful in nature but usually around a serious issue How to respond: Ignore or Join In
    55. 55. Facebook Bomb What it is *Multiple posts with similar or exact same message in a short time frame * In support or against How to React *Preemptively have a ‘standards’ somewhere in your bio *Whatever you do...do not delete posts * In support or against *If they are supportive, send a collective thank you
    56. 56. Facebook Bomb
    57. 57. Facebook Bomb
    58. 58. Facebook Bomb
    59. 59. Facebook Bomb What it is *Multiple posts with similar or exact same message in a short time frame * In support or against How to React *Preemptively have a ‘standards’ somewhere in your bio *Whatever you do...do not delete posts * In support or against *If they are supportive, send a collective thank you
    60. 60. Twitter Bomb What it is *Multiple posts with similar or exact same message in a short time frame * In support or against* Can be via a mention (@You) or via a hashtag How to React*If they are supportive, send a collective thank you * If against, ignore- let your supporters whack a troll for you* If respectful & wanting you to do something respond at your own discretion
    61. 61. Practice Safe Social Media Use Strong Passwords Protect those Passwords
    62. 62. Practice Safe Social Media Lock phone when not in use!

    ×