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Social Media Advertising:
Facebook and Twitter and LinkedIn
Oh My!
Stephanie Schwab
@stephanies
April 15, 2015
1
2
Source: http://www.slideshare.net/WishpondTechnologiesLtd/social-media-roundup-2014
3
4
5
Try
Download
Sign Up
Request a Quote
Attend Free
Get It Now
6
7
Use Facebook ads because….
Everyone is on Facebook, even B2B employees
8
Target based on demographics and interests
9
Broad range of ad goals
10
Page Post engagement
11
Clicks to website
12
Website conversions
13
Offer claims
14
Budgeting
15
Analytics
16
17
Use Twitter ads because….
Volume and usage among B2B is high
18
Source: Twitter
Target based on location and interests
19
Source: Twitter
Ad goals
20
Promoted Tweets
21
Website cards
22
Lead cards
23
Budgeting
24
Analytics
25
26
Use LinkedIn ads because….
Superior B2B targeting
27
In-depth audience filters
28
Campaign goals
29
Ad targeting
30
Ad targeting
31
Text ads
32
Sponsored updates
33
Budgeting
34
Analytics
35
LinkedIn Ads Examples
36
Resources
37
Getting Started With Social Ads
 Facebook
• Easy and Effective Facebook Ads
• How Facebook Ads Work
 Twitter
• Grow Your...
Thank You!
Stephanie Schwab
@stephanies
stephanie@crackerjackmarketing.com
312.429.5588
www.crackerjackmarketing.com
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Social Media Advertising Overview: Facebook, Twitter & LinkedIn

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Do you want to use social advertising for your B2B business but you don't know where to start? This presentation provides an overview of the top three social advertising platforms: Facebook, Twitter and LinkedIn.

Published in: Marketing
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Social Media Advertising Overview: Facebook, Twitter & LinkedIn

  1. 1. Social Media Advertising: Facebook and Twitter and LinkedIn Oh My! Stephanie Schwab @stephanies April 15, 2015 1
  2. 2. 2 Source: http://www.slideshare.net/WishpondTechnologiesLtd/social-media-roundup-2014
  3. 3. 3
  4. 4. 4
  5. 5. 5 Try Download Sign Up Request a Quote Attend Free Get It Now
  6. 6. 6
  7. 7. 7
  8. 8. Use Facebook ads because…. Everyone is on Facebook, even B2B employees 8
  9. 9. Target based on demographics and interests 9
  10. 10. Broad range of ad goals 10
  11. 11. Page Post engagement 11
  12. 12. Clicks to website 12
  13. 13. Website conversions 13
  14. 14. Offer claims 14
  15. 15. Budgeting 15
  16. 16. Analytics 16
  17. 17. 17
  18. 18. Use Twitter ads because…. Volume and usage among B2B is high 18 Source: Twitter
  19. 19. Target based on location and interests 19 Source: Twitter
  20. 20. Ad goals 20
  21. 21. Promoted Tweets 21
  22. 22. Website cards 22
  23. 23. Lead cards 23
  24. 24. Budgeting 24
  25. 25. Analytics 25
  26. 26. 26
  27. 27. Use LinkedIn ads because…. Superior B2B targeting 27
  28. 28. In-depth audience filters 28
  29. 29. Campaign goals 29
  30. 30. Ad targeting 30
  31. 31. Ad targeting 31
  32. 32. Text ads 32
  33. 33. Sponsored updates 33
  34. 34. Budgeting 34
  35. 35. Analytics 35
  36. 36. LinkedIn Ads Examples 36
  37. 37. Resources 37
  38. 38. Getting Started With Social Ads  Facebook • Easy and Effective Facebook Ads • How Facebook Ads Work  Twitter • Grow Your Business With Twitter • Twitter Advertising Blog  LinkedIn • LinkedIn Marketing Solutions • LinkedIn Ads Playbook • LinkedIn Guide to Sponsored Updates 38
  39. 39. Thank You! Stephanie Schwab @stephanies stephanie@crackerjackmarketing.com 312.429.5588 www.crackerjackmarketing.com

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