The document discusses pitching travel organizations on working with bloggers. It provides tips for bloggers to effectively pitch including: 1) Researching the organization to understand their marketing objectives and tailor the pitch accordingly. 2) Being transparent about what the blogger can offer, such as their brand, statistics, demographics of readers, and verification of influence. 3) Providing a media pack with this information to help convince decision makers who may be unfamiliar with blogging. 4) Using case studies of past successful collaborations to demonstrate the potential benefits. 5) When pitching marketing or SEO teams, ask questions to understand who is responsible for different functions and the company's current priorities.

1. How to pitch Ruth Haffenden@ruth_elizabeth

2. Maitha Ahmed, Account Manager @maithaahmed Sarah Andrews, Account Executive @bgb_news The Four bgb brigade... Our Leicester Square digs..... We’d love to see you.

3. Debbie Hindle MD of Four bgb Virtually joining us on: @bgbcomms Excuses, excuses...

4. Marketing and PR – where we’ve come from PR: Handling relations with the company’s ‘publics’ and anyone who influences them Marketing: in charge of ‘spend’

5. Where have travel organisations come from? PR Media relations, events ‘Influencing’ activity Sales and marketing Advertising, direct mail ‘Paid-for’ activity

6. PR Media relations, events ‘Influencing’ activity Where have travel organisations come from? Sales and marketing Advertising, direct mail ‘Paid-for’ activity Online SEO, social media, link-building, community engagement PR Media relations, events ‘Influencing’ activity

7. Affluent Loyal Influential Elusive Circulation: over 350,000

8. PR Media relations, events ‘Influencing’ activity Where have travel organisations come from? Decision maker ? Sales and marketing Advertising, direct mail ‘Paid-for’ activity PR Media relations, events ‘Influencing’ activity Online SEO, social media, link-building, community engagement Blogger ?

9. PR Media relations, events ‘Influencing’ activity Decision makers in the dark Decision maker Does this blogger speak to my customers? How influential is this blogger? Does this bloggers’ brand reflect my brand? Could this blogger damage my brand reputation if he/she is critical? Will I get return on investment or should I put marketing/trip funds elsewhere? Sales and marketing Advertising, direct mail ‘Paid-for’ activity PR Media relations, events ‘Influencing’ activity Online SEO, social media, link-building, community engagement Blogger ?

10. Illuminate them

11. Your brand – what you stand for, what you write about and how. Your personal experience and any awards (bloggys!) or recognition Your key statistics - unique visitors, page views, feed subscribers, Facebook and Twitter followers, Flikr, YouTube or Linkedin Demographics: In addition to the volume facts do please add demographic data – where is your readership. What age, social profile? Independent verification of your status – egKlout score, Alexa, Google Page Rank, Technorati rank and Technorati authority. Be prepared to add a few lines explaining each of these to an inexperienced decision-maker A publishers’ media pack

12. Time to pitch - PRs

13. Do your research – tailor your offering to the company you are approaching. Find out about their marketing objectives and priorities to establish if there is synergy between you Be transparent and clear what you can offer and when and what you’d like from them – they will appreciate your honesty! The elusive media pack Time to pitch - PRs

14. Case studies

15. The PlanetD me to pitch – marketing/SEO

16. Who is responsible for the website? Who is responsible for social media platforms? Who is responsible for advertising What are the companies’ marketing priorities? Time to pitch – marketing/SEO

17. Time to pitch – marketing/SEO