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Activity Needs to Drive Results



                                      jon gatrell
                                      @spatially
                       www.spatiallyrelevant.org
Everyone has a website
Everyone Has a Blog, Right?
Maybe Not
                                    v




                                    v




                                                          v



SOURCE: 2010: Product Management Survey – www.pragmaticmarketing.com
Lots of Reasons Not Use Social Media




Source: MS&L Social Media Survey
Not Everyone Tweets
Product Managers For Example


                                     v



                                                           v




                                     v




SOURCE: 2010: Product Management Survey – www.pragmaticmarketing.com
…Lot’s of Reasons to Use Social Media




Source: MS&L Social Media Survey
Social Media Is Just Business


Marketing
                       Search &
                      Online Web                  Operational
                       Marketing




             Social                   Onsite
             Media                 Experience &
                                    Conversion
Bubbles Don’t Work for Business




5 Bubble Social Media Measurement Framework –Isha
                                     SPJCM
Goals and Objectives
Baseline, Track, React and Improve
Be agile….

             Things You
                 Do
              Everyday

 Things     Things             Learn,
  You        You              Change,
Could Do   Prioritize          Iterate




                          Source:mtn goat sw
What Should You Measure?
           •Leads?
           •Support Inquiries?
           •Mentions?
           •Re-Tweets?
           •Authority/Influence?
           •Speed to Follow Up?
           •Fans/Friends?
           •Election Outcome?
           •Bit.ly clicks?
Somebody has to do
something and it’s
incredibly pathetic that it
has to be us.
               -J. Garcia




                       @really?

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