iStrategy AMS 2011 - Jan Rezab, Candytech

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iStrategy Amsterdam 2011 : Jan Rezab, CEO, Candytech | Socialbakers - Engagement leading to Superfans (Day One - Keynote Session Panel Discussion)

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iStrategy AMS 2011 - Jan Rezab, Candytech

  1. 1. Engagement leading to superfans 12. 5. 2011, Amsterdam
  2. 2. Candytech/Socialbakers <ul><li>Jan Rezab, CEO of C a ndytech, Facebook tools business with 35 people in Prague </li></ul><ul><li>Created viral Facebook marketing campaigns </li></ul><ul><li>At Socialbakers.com we analyze millions of Facebook pages </li></ul>runs
  3. 3. Facebook marketing experts <ul><li>B y Engagement </li></ul>Avg. Facebook page size
  4. 4. Growth rate
  5. 5. Engagement rate
  6. 6. Global vs. Local Global engagement
  7. 7. Response rates <ul><li>B y Engagement </li></ul>GAP
  8. 8. Users ask questions
  9. 9. Response rates <ul><li>B y Engagement </li></ul>GAP 100% response rate
  10. 10. Super Fan Score <ul><li>Super fan Score </li></ul>
  11. 11. Jan Re zab jan @ janrezab.com M: +420 724 095 217 www.janrezab.com | www.socialbakers.com Like&Friend me: (meet me first) Link me: (anytime) & Follow me: (when you want)

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