1.
Who Are You? Where are You Going?
Develop Your Career Plan
www.pragmaticmarketing.com
www.spatiallyrelevant.org
@spatially

2.
…the workforce…

3.
Inquisitive

4.
observer

5.
Patterns

6.
…curious…

7.
Lemonader

8.
…influence and engage…

9.
What y’all
doing in
tech?

10.
Top 10 Software Roadmap Trends
Source: 2011 Roadmap Audit – 10 Software Roadmap Trends Through 2012 – www.spatiallyrelevant.org

11.
Activities?

12.
Source: 2011-2012 Pragmatic Marketing Annual Survey

13.
Source: 2011-2012 Pragmatic Marketing Annual Survey

14.
Source: 2011-2012 Pragmatic Marketing Annual Survey

15.
Source: 2011-2012 Pragmatic Marketing Annual Survey

16.
Source: 2011-2012 Pragmatic Marketing Annual Survey

17.
what do you want to know more about?
“My customers and their customers”
“Motivating sales reps”
“Finance (yuck!)”
“My competition” “how to measure marketing success”
“market research techniques”
Source: 2010-2011 Pragmatic Marketing Annual Survey

18.
Compensation

19.
…role…
Role Base salary
Director $124,812
Product Manager $100,964
Product Marketing Manager $96,470
Product Owner $104,701
Technical Product Manager $91,841
Program Manager $99,716
Analyst $77,757
Source: 2010-2011 Pragmatic Marketing Annual Survey

20.
…experience…
Experience Base salary
Less than 1 year $98,968
1-2 $93,383
3-5 $98,628
6-10 $103,969
11-15 $113,374
More than 15 $121,734
Source: 2010-2011 Pragmatic Marketing Annual Survey

21.
Where Are You Going?

22.
…mobile workforce…
Source: 2011-2012 Pragmatic Marketing Annual Survey

23.
Executive
Career Path Profiles AGE: 44
EXPERIENCE: 10+ Yrs
Director
AGE: 42
EXPERIENCE: 5-10 Yrs
xManagers
39 yrs old
EXPERIENCE: 3-10 Yrs
2010-2011 Annual Survey

24.
What is Your Path?

25.
Strategic
Marketing
Technical

26.
1 What are your strengths?
2 Where do you want to go?
3 What’s your plan?

27.
Who Are You? Where are You Going?
Develop Your Career Plan
www.pragmaticmarketing.com
www.spatiallyrelevant.org
@spatially