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Who Are You? Where are You Going?Develop Your Career Planwww.pragmaticmarketing.comwww.spatiallyrelevant.org@spatially

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…the workforce…

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Inquisitive

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observer

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Patterns

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…curious…

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Lemonader

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…influence and engage…

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What y’all doing in tech?

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Top 10 Software Roadmap TrendsSource: 2011 Roadmap Audit – 10 Software Roadmap Trends Through 2012 – www.spatiallyrelevant.org

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Activities?

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Source: 2011-2012 Pragmatic Marketing Annual Survey

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Source: 2011-2012 Pragmatic Marketing Annual Survey

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Source: 2011-2012 Pragmatic Marketing Annual Survey

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Source: 2011-2012 Pragmatic Marketing Annual Survey

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Source: 2011-2012 Pragmatic Marketing Annual Survey

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what do you want to know more about? “My customers and their customers” “Motivating sales reps” “Finance (yuck!)” “My competition” “how to measure marketing success” “market research techniques”Source: 2010-2011 Pragmatic Marketing Annual Survey

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Compensation

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…role… Role Base salary Director $124,812 Product Manager $100,964 Product Marketing Manager $96,470 Product Owner $104,701 Technical Product Manager $91,841 Program Manager $99,716 Analyst $77,757Source: 2010-2011 Pragmatic Marketing Annual Survey

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…experience… Experience Base salary Less than 1 year $98,968 1-2 $93,383 3-5 $98,628 6-10 $103,969 11-15 $113,374 More than 15 $121,734Source: 2010-2011 Pragmatic Marketing Annual Survey

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Where Are You Going?

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…mobile workforce…Source: 2011-2012 Pragmatic Marketing Annual Survey

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ExecutiveCareer Path Profiles AGE: 44 EXPERIENCE: 10+ Yrs Director AGE: 42 EXPERIENCE: 5-10 YrsxManagers39 yrs oldEXPERIENCE: 3-10 Yrs 2010-2011 Annual Survey

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What is Your Path?

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Strategic Marketing Technical

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1 What are your strengths?2 Where do you want to go?3 What’s your plan?

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Who Are You? Where are You Going?Develop Your Career Planwww.pragmaticmarketing.comwww.spatiallyrelevant.org@spatially