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Product Management Career Planning: Set Your Path

  1. Who Are You? Where are You Going? Develop Your Career Plan www.pragmaticmarketing.com www.spatiallyrelevant.org @spatially
  2. …the workforce…
  3. Inquisitive
  4. observer
  5. Patterns
  6. …curious…
  7. Lemonader
  8. …influence and engage…
  9. What y’all doing in tech?
  10. Top 10 Software Roadmap Trends Source: 2011 Roadmap Audit – 10 Software Roadmap Trends Through 2012 – www.spatiallyrelevant.org
  11. Activities?
  12. Source: 2011-2012 Pragmatic Marketing Annual Survey
  13. Source: 2011-2012 Pragmatic Marketing Annual Survey
  14. Source: 2011-2012 Pragmatic Marketing Annual Survey
  15. Source: 2011-2012 Pragmatic Marketing Annual Survey
  16. Source: 2011-2012 Pragmatic Marketing Annual Survey
  17. what do you want to know more about? “My customers and their customers” “Motivating sales reps” “Finance (yuck!)” “My competition” “how to measure marketing success” “market research techniques” Source: 2010-2011 Pragmatic Marketing Annual Survey
  18. Compensation
  19. …role… Role Base salary Director $124,812 Product Manager $100,964 Product Marketing Manager $96,470 Product Owner $104,701 Technical Product Manager $91,841 Program Manager $99,716 Analyst $77,757 Source: 2010-2011 Pragmatic Marketing Annual Survey
  20. …experience… Experience Base salary Less than 1 year $98,968 1-2 $93,383 3-5 $98,628 6-10 $103,969 11-15 $113,374 More than 15 $121,734 Source: 2010-2011 Pragmatic Marketing Annual Survey
  21. Where Are You Going?
  22. …mobile workforce… Source: 2011-2012 Pragmatic Marketing Annual Survey
  23. Executive Career Path Profiles AGE: 44 EXPERIENCE: 10+ Yrs Director AGE: 42 EXPERIENCE: 5-10 Yrs xManagers 39 yrs old EXPERIENCE: 3-10 Yrs 2010-2011 Annual Survey
  24. What is Your Path?
  25. Strategic Marketing Technical
  26. 1 What are your strengths? 2 Where do you want to go? 3 What’s your plan?
  27. Who Are You? Where are You Going? Develop Your Career Plan www.pragmaticmarketing.com www.spatiallyrelevant.org @spatially
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