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17.
what do you want to know more about?
“My customers and their customers”
“Motivating sales reps”
“Finance (yuck!)”
“My competition” “how to measure marketing success”
“market research techniques”
Source: 2010-2011 Pragmatic Marketing Annual Survey
19.
…role…
Role Base salary
Director $124,812
Product Manager $100,964
Product Marketing Manager $96,470
Product Owner $104,701
Technical Product Manager $91,841
Program Manager $99,716
Analyst $77,757
Source: 2010-2011 Pragmatic Marketing Annual Survey
20.
…experience…
Experience Base salary
Less than 1 year $98,968
1-2 $93,383
3-5 $98,628
6-10 $103,969
11-15 $113,374
More than 15 $121,734
Source: 2010-2011 Pragmatic Marketing Annual Survey