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What is Your Career Plan in Tech Marketing?

Create a career plan and work it!

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What is Your Career Plan in Tech Marketing?

  1. 1. Who Are You? Where are You Going?Develop Your Career Plan<br />www.pragmaticmarketing.com<br />www.spatiallyrelevant.org<br />@spatially<br />
  2. 2.
  3. 3.
  4. 4.
  5. 5. Inquisitive<br />
  6. 6. Determined<br />
  7. 7. observer<br />
  8. 8. Patterns<br />
  9. 9. Lemonader<br />
  10. 10. …curious…<br />
  11. 11.
  12. 12. What are you working on?<br />
  13. 13. Top 10 Software Roadmap Trends<br />Source: 2011 Roadmap Audit – 10 Software Roadmap Trends Through 2012 – www.spatiallyrelevant.org<br />
  14. 14. What do you do?<br />
  15. 15. The Things We Do<br />Source: 2010-2011 Pragmatic Marketing Annual Survey<br />
  16. 16. What Product Managers Do<br />Source: 2010-2011 Pragmatic Marketing Annual Survey<br />
  17. 17. What Product Marketers Do<br />Source: 2010-2011 Pragmatic Marketing Annual Survey<br />
  18. 18. PMM v. PM<br />Source: 2010-2011 Pragmatic Marketing Annual Survey<br />
  19. 19. Time Spent on Social Media a Week?<br />Source: 2010-2011 Pragmatic Marketing Annual Survey<br />
  20. 20. What Do You Want to Know More About?<br />“My customers and their customers”<br />“Motivating sales reps”<br />“Finance (yuck!)”<br /> “how to measure marketing success”<br />“My competition”<br />“market research techniques”<br />Source: 2010-2011 Pragmatic Marketing Annual Survey<br />
  21. 21. Compensation<br />
  22. 22. The Average Salary by Role<br />Source: 2010-2011 Pragmatic Marketing Annual Survey<br />
  23. 23. Compensation by Experience?<br />Source: 2010-2011 Pragmatic Marketing Annual Survey<br />
  24. 24. Where Are You Going?<br />
  25. 25. Career Path Profiles<br />Executive<br />AGE: 44 <br />EXPERIENCE: 10+ Yrs<br />Director<br />AGE: 42 <br />EXPERIENCE: 5-10 Yrs<br />xManagers<br />39 yrs old<br />EXPERIENCE: 3-10 Yrs<br />Based on Respondent Title<br />
  26. 26. What is Your Path?<br />
  27. 27. Where do you want to focus?<br />
  28. 28. Strategic<br />Marketing<br />Technical<br />
  29. 29. Assess your skills<br />
  30. 30. 1<br />What are your strengths?<br />2<br />Where do you want to go?<br />3<br />What’s your plan?<br />
  31. 31. Who Are You? Where are You Going?Develop Your Career Plan<br />www.pragmaticmarketing.com<br />www.spatiallyrelevant.org<br />@spatially<br />
  • Sardroid

    Jan. 31, 2013

Create a career plan and work it!

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