SIPA Online

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SIPA Online

  1. 1. Improving Your Online Presence by Chris Waugaman, CJE The Royal News & TRNWIRED.org Prince George High School [email_address]
  2. 2. Identify 5 elements of your online intent .. <ul><li>Where do our students go for info online? </li></ul><ul><li>What do our students want to see? </li></ul><ul><li>How can our staff deliver that? </li></ul><ul><li>What should our staff do if we can’t? </li></ul><ul><li>How can we let our students know that it is there? </li></ul>
  3. 3. Where do our students go for online information? <ul><li>Facebook </li></ul><ul><li>Google </li></ul><ul><li>Youtube </li></ul><ul><li>WikiPedia </li></ul><ul><li>Other Blogs </li></ul>
  4. 4. What do our students want to see? <ul><li>Photos, photos, photos </li></ul><ul><li>Videos </li></ul><ul><li>Sports </li></ul><ul><li>Opinions </li></ul><ul><li>Good Storytelling </li></ul><ul><li>Interviews </li></ul>
  5. 5. How can our staff deliver that? <ul><li>Use what you already know…facebook, blogging, etc. </li></ul><ul><li>Be organized </li></ul><ul><ul><li>Online editors </li></ul></ul><ul><ul><li>Staff responsibilities for online content </li></ul></ul><ul><li>Be timely </li></ul><ul><ul><li>Have a schedule and stick to it </li></ul></ul><ul><li>Involve everyone on staff </li></ul>
  6. 6. How can our staff deliver that? <ul><li>Wordpress </li></ul><ul><ul><li>Host (Get one with good support) </li></ul></ul><ul><ul><li>Template (Get one that has a contact & be content with the setup) </li></ul></ul><ul><ul><li>Understand how the embedding, widgets and plugins work </li></ul></ul>
  7. 7. ***How do we know we have delivered? <ul><li>Google Analytics </li></ul><ul><li>Facebook Info </li></ul><ul><li>Comments on page </li></ul>
  8. 8. What should our staff do if we can ’ t? <ul><li>Contact your theme creator </li></ul><ul><li>Make connections at conferences, in order to learn from other staffs’ tribulations </li></ul><ul><li>Listen to feedback from web critique services </li></ul><ul><li>Contact alumni or your IT people for other contacts </li></ul>
  9. 9. Always keep your eyes out for new ideas? <ul><li>Jeadigitalmedia.org </li></ul>
  10. 10. How can we let our students know that it is there? <ul><li>Facebook Blasts </li></ul><ul><li>Use your print edition </li></ul><ul><li>Posters in your building </li></ul><ul><li>Staff T-shirts </li></ul>
  11. 11. Now what do we put online? <ul><li>Sports? </li></ul><ul><li>News? </li></ul><ul><li>Opinions? </li></ul><ul><li>Features? </li></ul><ul><li>Infographics? </li></ul>
  12. 12. Remember consider these 5 questions… <ul><li>Where do our students go for info online? </li></ul><ul><li>What do our students want to see? </li></ul><ul><li>How can our staff deliver that? </li></ul><ul><li>What should our staff do if we can’t? </li></ul><ul><li>How can we let our students know that it is there? </li></ul>
  13. 13. Improving Your Online Presence by Chris Waugaman, CJE The Royal News & TRNWIRED.org Prince George High School [email_address]

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