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The BusinessWeek 2010 list of Top 25 Innovators focuses on brands which are more common place than those which aren't. The process for identifying the innovators was a survey of senior executives who had to name companies outside their industry. This approach put brand awareness as a key contributor to the results.
The BusinessWeek 2010 list of Top 25 Innovators focuses on brands which are more common place than those which aren't. The process for identifying the innovators was a survey of senior executives who had to name companies outside their industry. This approach put brand awareness as a key contributor to the results.
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