Social Capital Death Match

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Who are more influential? People of Brands in social media?

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Social Capital Death Match

  1. 1. Social Capital Death Match People vs. Brands
  2. 2. In this corner, retail brands from communities everywhere… The Brands
  3. 3. In this corner hailing from all over the place.. The People
  4. 4. 1% Annual Contribution to GNPPerceivable Fraction Brands People
  5. 5. Marketing Budgets PeopleBrands .
  6. 6. … 3 Round Bout… The Judges
  7. 7. ROUND 1Who has the Biggest Average Audience?
  8. 8. Brands Brands People VS.83,208 27,565
  9. 9. ROUND 2On Average Most Influential?
  10. 10. PeopleBrand People VS.57 69
  11. 11. ROUND 3Who’s More Real According to Peer Index’s “Real” meter?
  12. 12. PeopleBrands People VS.56 81
  13. 13. …and the people have won… …by decision 2 to 1…
  14. 14. Thanks!Jon Gatrell@spatially
  15. 15. The Details
  16. 16. Methodology• Not so random sample – Minimum Requirements for inclusion • twitter.grader.com ranking of 100 – Retailers: #BlackFriday participation on Twitter as confirmed in this article: http://www.clickz.com/clickz/news/1928843/retailers-bestbuy-walmart-twitter- black- friday?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:%20cl ickz%20ClickZ%20-%20News – People: People I read and pay attention to and have actually had a beverage with• Sources – Sources • Klout • Peer Index • Twitter – Data & Time • 12.12.2010 from 8:00 am – 11:15 am
  17. 17. 90 Branded Networks80706050 Klout40 Peer Index3020100 Best Buy Target Wal-mart Home Depot Staples Klout Peer Index Best Buy 71 63 Target 77 36 Wal-mart 65 32 Home Depot 64 40 Staples 72 50
  18. 18. Personal Networks9080706050403020 Klout10 0 Peer Index Klout Peer Index Amber Naslund 69 63 Terry Starbucker 59 54 Shashi Bellamkonda 73 74 Chris Heuer 57 62 Liz Strauss 80 67
  19. 19. Accounts Analyzed Network SizingTwitter ID FollowersBrands @target 58,170 @homedepotdeals 47,457 @staplestweets 96,597 @walmartspecials 97,966 @BestBuy 115,852 Average 83,208People @ambercadabra 36,807 @chrisheuer 14,170 @starbucker 14,880 @lizstrauss 63,363 @shashib 12,280 Average 27,565
  20. 20. Photo Credits• http://www.flickr.com/photos/sergedegracia/4502807 681/sizes/l/in/photostream/• http://www.flickr.com/photos/valadez/5046696206/siz es/l/in/photostream/• http://www.flickr.com/photos/quinnanya/5063718415 /sizes/l/in/photostream/• http://www.flickr.com/photos/pvk/58684954/sizes/l/in /photostream/• http://www.flickr.com/photos/binkybink/2334144082/ sizes/l/in/photostream/• http://www.flickr.com/photos/wallyg/3091337352/size s/l/in/photostream/

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