This document provides guidance for evaluation activities due on March 22nd and April 11th with no extensions. It includes 6 questions to address in the evaluation: 1) How the media product uses or challenges conventions, 2) How social groups are represented, 3) What type of institution would distribute the product, 4) The intended audience, 5) How the audience was attracted/addressed, and 6) What was learned about technologies from constructing the product. It also provides example student responses and resources to help answer the questions.

1. Evaluation Activities
Due in 22nd March
(Check Email for revisions to make)
Due in 11th April!!
No extensions!!

2. 1. 'In what ways does your media product use,
develop or challenge forms and conventions of real
media products?'
• Can do in 2 parts (see:
http://musicvideoalexanderwhitcombe.blogspot.com/2009/11/nine-key-frames.html and
http://musicvideoalexanderwhitcombe.blogspot.com/2009/11/evaluation-task-one-part-two.html
• Discuss the ways in which your opening incorporates
generic conventions, identify specific scenes.
• How does your opening develop or challenge these
conventions?
• Does the use of conventions indicate what sub-genre
or hybrid genre your opening is?
• Does your use of conventions indicate what other
openings have influenced your work? If so, then be
specific with examples.

3. 2. How does your media product
represent particular social groups?
• What are the social groups represented in terms of
gender, age, class, race .etc?
• Is gender represented in a stereotypical way? I.e. men
dominant and women passive
• How does this link into the target audience? (Explore
this fully in question 4).
• Can do as a PPT with images see examples on blog.
• http://www.slideshare.net/sophiekennedy/how-does-
your-media-product-represent-particular-social-groups
• http://emeline-
media.blogspot.co.uk/2015/03/evaluation-question-
2.html

4. 3. What kind of media institution might distribute your media
product and why?
• Would this be something that could be produced by a major
Hollywood studio, if yes then why? Is it similar to existing
products?
• Would it be a TV movie?
• Would it be an arthouse film?
• Would it be an internet only release?
• Why would it be released? Does it offer opportunities for
franchises and/or merchandising?
• Link your conclusions to a discussion of the mise en scene
(visual style) of your thriller.
• http://cmdiplomayasmin.blogspot.com/2009/11/3-what-kind-
of-media-institution-might.html

5. Useful websites for Ques 3
• http://en.wikipedia.org/wiki/Production_com
pany
• http://en.wikipedia.org/wiki/Film_distributor
• http://en.wikipedia.org/wiki/Film_finance
• http://cmdiplomachristina.blogspot.com/200
9/11/evaluation-activity-three.html
• http://cmdiplomajahmal.blogspot.com/2009/
11/evaluation-activity-3.html

6. 4. Who would be the audience for
your media product?
• Consider the age and gender of your target
audience.
Link this to the narrative and style of your film
• What other films are similar to yours, who do
they appeal to?

7. 4. Who would be the audience for
your media product?
• Consider the age and gender of your target
audience.
Link this to the narrative and style of your film
• What other films are similar to yours, who do
they appeal to?
• Include Maslow’s hierarchy...........

8. Maslow’s Hierarchy – how does your
product make them feel?

9. 5. How did you attract/address your audience?
• Link this into your audience profile (I.e. what age and gender they are)
• Are there particular points in your film that would appeal to or particularly
terrify a certain age or gender? If yes then explain them in detail.
• Consider the use of camerawork in this section, I.e. point of view shots.
• Who is the audience asked to put themselves in the position of, what are
they being allowed to witness?
• What impact does that have?
• Link this back to generic conventions and the creation of suspense.

10. 5. How did you attract/address your
audience?
• http://cmdiplomatilly.blogspot.com/2009/11/ho
w-did-you-attractaddress-your.html
• http://cmdiplomasophie.blogspot.com/2009/11/
5how-did-you-attractaddress-your.html
• http://www.google.com/support/youtube/bin/an
swer.py?hl=en&answer=92710
• http://shannonnashmedia.blogspot.co.uk/2015/0
3/evaluation-5.html
• Elaborate on audience feedback you did

11. 6. What have you learnt about
technologies from the process of
constructing this product?
• Don’t just say ‘because my teacher told me to’!!
• Explain advantages/ disadvantages of Final Cut
• Make sure you include after effects, vimeo,
facebook etc.. And say where/ why you used
them (ie: Facebook is the world’s biggest social
networking tool and so could reach a wider
section of our audience etc...)
• http://shannonnashmedia.blogspot.co.uk/2015/0
3/evaluation-question-6.html

12. What have you learnt about technologies from the process of
constructing the product?
• Strengths and weakness of the camera equipment.
• Talk about the filming process, was there problems you faced, how did you
resolve these issues?
• Did you get to use new equipment that enhances your thriller? I.e. the
dolly.
• Editing software - Final Cut Express. What have you learnt about editing,
were there particular effects that you found useful for creating your
overall mise en scene?
• Garageband - was it a useful programme for creating a suspenseful
soundtrack? What challenges did you face during this process?

13. 7. Looking back at your preliminary
task (the continuity editing task),
what do you feel you have learnt in
the progression from it to full
product?
• You must upload both projects from Vimeo
• Make sure you mention the 180 degree rule, match on action and shot/reverse shot
• Discuss the planning stage, the research into the genre, storyboarding, creating the animatic, and
explain how this detailed planning helped you the produce a thriller. I.e. you knew what shots you
needed to capture and what order to edit it in. This helps the process to be smoother.
• Has your use of specific shot types improved? I.e. match on action, point of view?
• Do you feel more confident with the equipment?
• How successful do you feel your end product is as fulfilling the task? (Look back at the main blog at
the task)
• https://www.youtube.com/watch?v=3ztsOmXR0eM

14. Other good evaluation examples
• http://latymerfoundationtanya09.blogspot.co
m/
• http://stephniemathurin.blogspot.com/
• http://fiilmtiime.blogspot.com/

15. How to end your blog
• End with a closing post
• Put your final version of your thriller opening
as the last thing on your blog (so it is the first
thing the examiner will see when they login)