Unit 1 OCR ICT Cambridge Technicals Robert Taylor

1. M2 D2
RobertTaylor
M2: Evaluation of BusinessFormsUsed to Aid Communications
Flyer
The flyerhasinformal language toattract the target audience of teenagersandchildren.The
communicationisinformal toallow the readerstofeel more comfortablewiththe venue. Imade
sure that the language usedcatchyyet informativelanguage tomake sure the audience understands
whatthe flyerisselling.Imade sure thatI keptto the red and blacktheme Ihad usedwithother
documents,Ialsokeptthe Arial fontsfora consistenthouse styleandmade sure thatall the pictures
were appropriate tothe theme andsubject. Imade sure thatthe grammar andspellinginthe
documentwere consistantandcorrect where necessary.Ialsomade sure that otherpeople viewed
the lettertomake sure that itwas effective atadvertisingitspurpose.
For my flyerIusedMicrosoftpublishertocreate the document.Ichoose Microsoftpublisher
because ithas manyfeaturesandelementsthatallow me tocreate an appropriate flyerformy
target audience.ByusingMicrosoftpublisherIwasable to move imagesandtextto myexact
specificationuponmydocumentpage. IusedMicrosoftpublishertoconveymore informationtomy
audience onthe flyerasI am able to positionimagesandinformationmore prominentlyandeasily
than inanotherprogram like Microsoftword.IrejectedusingsoftwarelikeMicrosoftwordbecause
the image positioningisfarinteriorasthe writingtakesprecedenceoverthe images.Thisisbecause
Microsoftword doesn’tconsiderthe imagestobe a mainpart of the document,where inaposterit
isthe image thatcaptivatesthe targetaudience andneedstobe the centre of focus.

2. M2 D2
RobertTaylor

3. M2 D2
RobertTaylor
Invoice
Withthe invoice Iusedaformal formattingasit was a seriouspiece of business agenda.Imade sure
that I had the correct figuresstatedonthe invoice andthatthe overall formattingwasprofessional
and easilyunderstandable.Ikeptwiththe house stylebyusingredcolouring,Arial writingandthe
Jokerslogo/title.Thismade sure thatthe invoice representedthe companytoasuitable quality.I
made sure that I had all the correct tabularformsto show all the differentamountsthatwouldneed
to be paidby the statedpaymentdue date.Since the invoice wasformal Imade sure that all aspects
of the documentwere spellcheckedandthatappropriate grammarwasused.
The inbox I createdwasmade in Microsoftpublisherasit isthe most suitable platformtocreate the
documenton. Microsoftpublisherallowme tochoose a layoutthat beat suitedaninvoice format,I
couldtheneditthisdesigntomake myown template forasuitable invoice thatmatchedthe colour
scheme andhouse stylingforJokersnightclub. Iam able tocheck the designof myinvoice as-well
usinga feature thatMicrosoftpublisherpossesses.Icanuse the designcheckertomake sure that all
the imagesand textis properlyalignedandstructuredthroughoutthe invoice document.

4. M2 D2
RobertTaylor

5. M2 D2
RobertTaylor
Email
The e-mail needstobe clearand concise,yetitwill alsobe informal toattractthe intended
audience.Bybeing informalthe e-mailsare more appealingtothe necessarypeople,forexample
teenagerswill respondpositivelytoslangwords.Imade sure that I keptall the indentedpiecesof
numerical datainclear viewsothatthe customerswill see thatthere isadiscountofferandmake
themwantto buy the Christmastickets.Iaddedappropriate imagesforamore visuallypleasinge-
mail that the customerswill be more interestedinandboldedthe necessarytitles.Imade sure to
keepthe house style of the jokerscompanybykeepingthe redandblacktheme,makingsure that
the general fontisArial withboldedtitlesandthe companylogo/title ondisplay.
My email wasmade usingMicrosoftpublisherasitisthe mostsensible platformto create anemail
designupon.Itallowsme to create an email thathas structure and doesn’tinterruptwhere the
imagesare positioned.The email createdonpublisheris able tobe checkedforinaccuraciesusing
the inbuiltdesigncheckeroption.Icanuse thisoptionto make sure that all the differentpiecesof
textand imageryare appropriatelyplacedandnotstressedorextended. Iusedpublisherratherthan
wordbecause itallowedme toplace my imagesandtextmore preciselyandinthe placesIwanted.
Publisheralsohadthe designcheckerthatgave it more advancedwithhelpingme make sure that
my documentwasprofessional.

6. M2 D2
RobertTaylor

7. M2 D2
RobertTaylor
InformationLeaflet
The information leaflethadtobe able to conveyalarge amount of informationtoa wide audience
aboutthe particulartopics.Imade sure thatall the wordingwasappropriate andwasrelevanttothe
subjectat hand. I made sure that the businessletterhada veryformal writingstyle,especiallywith
the mattersthat were concerningthe company.Istill keptthe general house style withafontand
colourscheme thatwas relevantforthe business.Iusedthe redonobjectslike the titlesandthe
companyname and still includedthe logointhe corner withprofessionalism.Idouble checkedmy
spellingandgrammartomake sure that I hadn’tmade anymistakeswhilsttypingoutthe
information.

8. M2 D2
RobertTaylor
I choose to use Microsoftpublishertomake myinformationleaflet.Publisheris easytoposition
imagesandtextmakingita veryresourceful tool tocreate adocumentlike aninformationleaflet.It
has a functionthatis useful calledDesignchecker.OtherformatssuchasMicrosoftword don’thave
thisextensionandare lesssuited forthe creationof an informationleaflet.Microsoftpublisher
wouldbe goodat makingan informative presentation,butitwouldn’tbe appropriate toconstructa
leafletunlike inpublisher.

9. M2 D2
RobertTaylor
Business Letter
The businessletterneededtoaddressthe concernsof the unsatisfiedcustomerandmake sure that
will be satisfiedwiththe response thatthe companyhasgiventhem.The letterneedstobe very
formal havingthe standardlayoutfora letterwiththe date andaddressdisplayedatthe topof the
page.It alsohas to include aformal greetinganda professional ending. Ikepttothe general styling
of Jokersnightclubandmade sure tokeepwiththe blackandred colourscheme.Justincase I had
made mistakes,Imade sure to proof readmy workso that I wouldspotany errorsand editthem
before sendingthe letteroff.Ialsousedathesaurusforcertainwordsso that my letterappearedto
be more professional andbe more effectiveatsatisfyingthe customer.

10. M2 D2
RobertTaylor
I choose to produce mybusinessletterin Microsoftpublisher.Ifoundthistobe the most suitable
formatfor a letteras itallowsthe userto have textboxesandimagesthatare betterpositionedin
the documentthanin anotherfile formatsuchasMicrosoft word. I wasable to use F7 as a spell
checkeroptiontomake sure thatall the textinthe documentiscorrect and necessary.Iwasalso
able to use a formatexclusive feature knownasdesigncheckertomake sure that all mylogosand
textboxesare properlyalignedandnotdifferinginfont.
D2: Justification of ITUsed to Aid Communication
I had to use presentationsoftware to achieve mydemonstrationof effectiveinterpersonal skills.This
iswhere I made a PowerPointaboutaspecificsubjectandthenperformedthe presentationinfront
of mypeersandteacher. The specificprogramthatI usedwasMicrosoftPowerPoint,whichisaform
of presentation-creationsoftware.Iwasable toconveybothvisual (pictures) andwritten (text)
informationtomyaudience through the use of thatsoftware. Usingthis presentation tool isreally
effectiveaseventhe simplestpresentationscanmake animpacton audiences.There are many
themesthatcan be usedto make the presentationappeal toaspecificaudiencesovirtuallyanyone
will be able topay attentiontothe speaker.These toolsare alsoveryeasytouse and can suitpretty
much everypurpose whethertheywouldbe usedpersonallyorforbusinessreasons.These
presentationscanalsobe sentviaemail if theyare notto be presentedphysicallysobeingable to
communicate usingthese toolsisreallyeffective too. Presentationsoftware hasafew useful
functions,including:
 Textcan be insertedandformatted.
 Insertingandmanipulatinggraphicimages.
 A slide-show systemtodisplaythe content.
In myjudgement,presentationsoftware suchasMicrosoftPowerPointisvital forpeople whowanta
consistentandprofessional lookingpresentation.Iusedpresentationsoftware becauseitwasthe
mostcustomizable forcreatinga PowerPoint.Iamalsoproficientatoperatingthistype of
programme as I have had muchexperience traversingthisparticularpieceof software.
Word processingisone of the mostusedformsof IT usedinmodernsociety.Itisvaluedasan
extremelyreliableformof informationexchangethroughlarge bodiesof text.Itisalsoable tohold
simple picturesanddiagramstohelpaidinthe communicationof informationtoa specificaudience.
Word documentsare one of the simplestandeasiestwaysof carryingoutinformationthroughthe
use of bodiesof texts.Inmyopinion,I believethatusingwordprocessingonMicrosoftWord isan
effectiveway tocreate a lot of textfor those whowantto readdeepintoa subjector evenan
audience whichwantsto knowsome informationin extensive detail.Theseare easilydistributedas
filesandcan be emailedfrompersontoanotherthusmakingcommunicationsimple andeasyto
access. Functionsof E-mailsinclude:
 Enter andedittext.
 Save your workand have the abilitytoreturnandcontinue editing itatanotherpointin
time.
 Printout workfromthe computertoa linkedprinter.
 Cut/copy/paste textandimages.
 Checkyour spellingusingaspell checker
 Findand replace words.

11. M2 D2
RobertTaylor
AnotherITtool oftenusedforcommunicationswouldbe E-mails. Emailingsoftware isusedto
create,send,receive andorganise electronicmail (E-mail). SoftwaresuchasMicrosoftOutlookis
usedto send nearlyinstantaneous electronicmail betweenpeople whohave internetaccess. People
oftenuse E-mailstosendimportantmessagesinareliable,yetefficientmanner.Iwoulduse
software suchas MicrosoftOutlooktoE-mail multiplepeople simultaneouslysothatI can maximise
my use of time. There are many advantagesthatcome withthe use of e-mail asa formof IT
communication,theseare:
 Automaticallyblocksthe receiptof emailscontainingcertainfiletypestopreventcomputers
frombeingharmed.
 Addressbookfeature.
 Change font,size andcolour.
 Adda signature ora background.
 Addeventsintoa calendarfromemails.
Instantmessagingis anessential formof communicationinmodernsocietybetweentwoormore
people.Thisisdone throughinternetwebsitesthattransferinformationinstantaneouslybetween
people individual browsers. WebpagessuchasFacebookare commonlyassociatedwithinstant
messagesandthe impactstheycan have on people.Instantmessaginghasmany functionssome of
whichare:
 Group chats
 File transfer
 Hyperlinks
 Emoticons
 Contact list
WhenI usedIT to aidcommunicationsIpredominantlyusedone type of software,desktop
publishingsoftware.IspecificallyusedMicrosoftpublishertocreate all my example documents. This
isdue to the fact that I foundMicrosoftPublishertohave the mostuseful andadvantageous
featuresoutof all the software I have talkedaboutsofar. I foundthatPublisherhadmany proficient
templatesthatIcoulduse to base my workof and thenadaptto suitmy ownrequirements,they
had businessletters,memosandeven poster/leafletexamplesthatprovedveryusefulinthe
creationof specificbusinessforms.MicrosoftPublisherwasthe mostsimple andeasiesttouse out
of all the publishingsoftware thatIcame across and as a resultI useditto communicate the
necessaryinformationto myintendedtargets. Publisheralsocame withimportantgraphicformats
that couldbe usedon importedimages,makingmydocumentsoptimisedtomydesired
specifications.Onthe otherhandIfoundthat publishingsoftware waslimitedinitsapplications
comparedto otherdesktoppublishingprogrammes.IthadrestrictedcapabilitiesinthisrespectasI
couldonly augmentthe businessformstoacertainextent.
In conclusionIfoundthatMicrosoftPublisherwasthe mostadequate piece of softwarethatIcould
have usedto create the businessformsasitall the features,examplesand publishingoptionsthatI
coulduse to create the desireddocuments. Due toitsuserfriendlyapproachandeasilycustomisable
attitude,Iwasable to manage the user interface tothe desiredamountandstill have the necessary
formattingoptionsforasuitable businessform.