Survey done after initial research.

1. Food waste Survey Findings
Results of survey sent to
target audience
Waste Not, Want Not
RSA Student Awards
Lucy Bryan-Smith

2. Waste Not, Want Not
RSA Student Awards
Lucy Bryan-Smith
44% said that they would like to see the benefits of change
and 22.2% said that shock tactics could prompt a change
in behaviour. This backs up my CRS research that people
are more receptive to shock tactics if it’s for a good cause
and that people are more likely to react if they can see the
positive outcome.
Survey Results
I wanted to do a survey to back up my research and actually ask
questions I needed to know to my target audience.
The main things I wanted to find out were -
If You tube was something they used frequently
If they did online food shopping
If they are more concerned about the impact on the environment or the
loss of money
What advertising techniques would they be most respective to
What I found out -
I found that Facebook was the most used social media outlet 83% and
no one said that they used You Tube (I do think that they will watch You
tube videos that are posted on Facebook)
28% of those surveyed said that they sometimes shop online but the
rest said that they never do
55.5% said that they would be more concerned about loosing money
than the effect on the environment. I think this could be due to the time
of year (as I’ve noted in my reflective journal) and a lack of knowledge
about exactly what happens to our food waste

3. Waste Not, Want Not
RSA Student Awards
Lucy Bryan-Smith

4. Waste Not, Want Not
RSA Student Awards
Lucy Bryan-Smith

5. Waste Not, Want Not
RSA Student Awards
Lucy Bryan-Smith

6. Waste Not, Want Not
RSA Student Awards
Lucy Bryan-Smith