2. About our treatment
We want to make use of the meaning of this song to convey a message across to
our audience
We looked into the lyrics of the song such as:
‘she just wants to be beautiful’
‘oh, she don’t see the light that’s shining’
We gathered that the tone at the end of the song, the tone changes, into a more
hopeful one, so we wanted to incorporate this into our music video
3. Type of music video
The type of music video I have chosen to make is a conceptual, performance, and
narrative. It’s conceptual because,
It’s performance because, the main character is lip synching some of the lyrics that
we try to stress such as ‘no better you than the you that you are’, ‘no better life
than the life than the we’re living’ ‘you’re a star’
It’s narrative because we are trying to tell a story, the story will be told the paint,
as the paint drips down the body it covers the nasty words and as the paint is
reversed, it unveils the ‘nice’ words.
This will be done in accordance to the tone of the song.
4. Storyline
Start- Head slowly looking up, shots alternating between words on the body and
no words, the first part of the music video also aims on showing the audience the
’bad words’ and the damaging effects that it has on her emotions.
Middle- paint starts to drip down, covering the nasty words, cut away shots, the
aim is to show the changing in her thoughts and societies words once the ‘bad’
words are covered up, this also shows the effects
End- Paint unveils new ‘nice words’ such as ‘beautiful’ by the end of the music
video, there are no words, this represents the idea that it was all in her head and
the control she has over her thoughts
6. Styling/ dress of character
Hair- plain straight
Make-up- minimal, basic mascara/ face makeup
Dress- Plain, black vest, black leggings, black socks, plain and non-distracting
clothes
7. Location
As our music video has a focus on one person, we want to keep this focus, we are
going to only use a plain background, this is so that it doesn’t distract from the
message that we are trying to portray
We have decided on a white wall
We will use my other collegues house as there are large white walls in which we
can film on.
8. Editing
As this is also a conceptual music video, there will be a lot of special effects, we will use
transitions, filters and transformations to make the music video as interesting as
possible there will be heavy focus on the editing.
Special effects I would like to include:
Black and white
Colour isolation (of either blue, green or red)
Focus
Blur
Transformation
Using editing techniques how her distorted thinking process
9. Lighting/colour
The whole video will be a in black and white with limited colour isolation
Lighting will be varied, depending on the shot – ‘the light that shines within’ and
‘she fades away’ aims to look at things in other perspectives therefore there will be
a change in lighting to represent a change in mood.
10. Target audience
Primary target audience-
18-24 year olds
Girls
Secondary target audience-
24-30 year olds
Tertiary target audience-
Anyone who listens to the radio
Social grade demographic-
C2-E as the type of people who listen to this type of music tends to be teenagers with unskilled jobs as they are in
school/college/apprenticeships or just starting out in their jobs.
The target audience would also be a lower social demographic grade as they are less sure of themselves, people with money and
power as they are more sure of themselves and comfortable within themselves and their profession. People who are in a higher
position also attend to be older, this is because they they have worked towards the position that they are in and this can take years to
achieve, therefore the audience would be older naturally.
