2. Research
Released in 2011
inbetweeners movie made over 2.5 million in 409
cinemas, on the first day of release.
Directed by Ben Palmer.
Writers: Iain Morris & Damon Beesley.
Budget: £3, 500, 000
Opening weekend: $35, 95
3. Audience
Primary audience: 15-25 year olds
Suburban audience: The most popular cinema
screenings of inbertweeners came from
suburban areas rather than inner city multiplexes.
Intentional audiences: Inbertweeners was
successful in Europe but not across the border.
Highlighting the contrast ideologies of the UK and
USA.
4. Marketing
Web 2.0: Own website, Twitter page & Facebook
page.
Trailers on E4 website and worldwide on YouTube.
Posters
The role of marketing is to create a buzz for the
film (word of mouth) and create visibility.
5. Synergy
Inbetweeners uses synergy because a year book
was released, meaning the film industry and
book industry have come together to boost
each product.
There was also a premier for the inbetweeners
movie. This is also synergy as the production,
distribution & marketing companies work
together to promote the same product in a
beneficial way. Therefore using publicity to
advertise their film.
6. Cross media convergence
The inbetweeners also used cross media
convergence because they had their own
website.
Characters also had their own Twitter accounts
and Facebook pages.
There was also had live radio talks from leading
members of the cast.
