2. What are film trailers?
A film trailer is an advertisement for a feature film that will be released in cinemas in the
future, they are shown on medias such as television, the internet and some times on radio
stations.
Why are they made?
A marketing campaign for a film includes, the trailer itself to posters in the street or on
public transport, to online and viral marketing. The marketing campaign is designed to raise
audience awareness and interest in a film in advance of, and during, its cinema release.
Who are the trailers aimed at?
Trailers are generally aimed at the same audience as the films they publicise. Different types
of people like different sorts of films and whilst everyone is an individual, there are certain
features that will have a wide appeal to specific groups of people. It’s also dependant on
age/gender/social group/educational background/lifestyle.
3. How do they work?
As well as using genre to gain our interest, marketing campaigns must also show us how a
new film is different to others in the same genre this is the USP (Unique Selling Point) of the
film. The USP is what separates one film title from another released at a similar time or within
the same genre.
The USP could involve a range of aspects such as :
•The innovative use of special effects
•An unusual mix of genres
•A popular star
Where do we see them?
Trailers are shown at the cinema, on TV and online and are usually accompanied by poster
campaigns and radio campaigns to give wide coverage for new film releases. Dedicated trailer
sites and official film websites often carry trailers that have been cut for a general audience
and are suitable for viewers of any age, whereas trailers shown in the cinema usually
correspond to the classification of the film being screened.
When are trailers released?
Most trailers are produced at the same time as the film is being edited. The timing of a trailer
campaign is important: it must be shown far enough in advance to generate excitement about
the film’s release, but not so early that people forget about the film before it even comes out.
4. Battleship Information
Budget - $200 million
Box Office – $129,600,00
Language – English
Running Time – 131 minutes
Release Dates – 11 April 2012 (international)
18 May 2012 (USA, Canada)
Budget - $200 million
Box Office - $129,600,000
Marketing Strategies for Battleship
The film was largely publicised through different media such as trailer,
which were leaked, on the internet, TV and posters.
All posters for battleship contain the same or similar layout by having most
with a main or famous characters situated in the middle with an action.
Also they have the same colour scheme of a dark blue and white. In
addition the editing of the posters and fonts all match up so an audience
could clearly identify the posters are aimed at the same film.
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6. How does the marketing package signify the genre of the film?
The fast action of fast paced editing and quick cross cutting signifies the
genre of the film and in addition the choice of heroic music accompanying
the film add appeal to the mainly male genre. Also through the posters
the high technology is evident to this again connotes the high action. In
addition as in the trailers the story line has been left as a mystery this
creates tension and allows the audience to be plunged into the action.
