Universal Pictures and Legendary Entertainment co-produced and co-financed Straight Outta Compton, which had a $28 million production budget. The biopic of rap group N.W.A has earned $200 million worldwide, including $161.1 million domestic and $38.9 million international. It was the highest-grossing R-rated film opening in August with $60 million its first weekend. The film's promotional campaign, using an online "Straight Outta Somewhere" meme generator, was very successful in generating social media engagement.

2. Universal Pictures is a member of the Motion Picture Association of
America (MPAA) and is one of Hollywood's "Big Six" studios
Legendary Entertainment is an American media company based
in Burbank, California. The company concluded an agreement
to co-produce and co-finance films with Warner Bros., and
Universal Pictures .

3. Budgets
The movie has a $28-million production budget. Universal Pictures
and Legendary's Straight Outta Compton has earned $200 million at
the worldwide box office. The current domestic gross of the N.W.A
biopic is $161.1 million and international gross will be $38.9
million.
Straight Outta Compton was the No. 1 R-rated August opener ever,
grossing $60 million during it's opening weekend.

4. 4 Reasons Why the “Straight
Outta” Campaign was
Promotional Genius
Social media timelines were filled with “Straight Outta” posts,
created by the Straight Outta Somewhere generator.
The campaign lets fans represent where they’re from with an
easy to use content generator, customized by adding a photo
and the city they’re from, and then download the image to
share on their social media channels. Consumers quickly
flooded the website to create their personal image, generating
over 143,000 posts using #StraightOutta.

5. Humour factor. While many people used the generator to show hometown pride, some took advantage to take
a more humorous approach, poking fun at celebrities and public figures, recently making headlines.

6. Memes work. Memes are fun, easy to create and have a strong likelihood of being shared by consumers. This
campaign leveraged that trend and offered consumers an opportunity to create memes in solidarity, or even
competition with one another.

7. Celebrity engagement. With consumers seeing their favourite celebrities joining in, it didn’t take long for fans to
get on board with the campaign.

8. Being a High-Concept
Film
Being a high concept film means the film being recognisable to audiences.
The film itself has a wide range of target audiences.
• Fans of the rap/gangster genre.
• Fans of the N.W.A
• Fans interested in the star appeal
• Young people who relate to the ‘real characters’ and situations in the film.

10. The film is set in the 1980s and gives a view of life at the time and links to
historical events relating to racial tension. The N.W.A are significant as they
became successful artists who broke out of the social restrictions of their
community, offering a positive representation of ethnicity.
Dr Dre and Ice Cube were the co-producers of the film which had a role in the
film success and also helping it making it go mainstream and being a high-
concept film.

11. The Trailer
The trailer is a traditional global and national marketing form to promote the
film. Different trailers were produced to target different audiences, which used
more conventional ways of selling the film to the audience, including:
Establishing the main characters, the names of the stars themselves, not the
actors who played them.
This appeals to the older fans of N.W.A. However, younger fans would be
attracted by the iconic cultural significance of Ice Cube and Dr Dre within the
hip-hop industry.

12. Straight Outta Compton clearly defines characters who
are recognisable due to the stereotypes and archetypes. It
has a simple narrative with universal themes. The film has
high production values which are evident in the
cinematography, costumes, settings and special effects. It
has high profile stars, who are also related to the films
genre. Along with this the film has a visual appeal,
including lavish sets and expensive action scenes. The film
also has highly dramatic and hyperbolic plot situations.
What Makes Straight
Outta Compton a
mainstream film?

14. The British Film Institute (BFI) is the lead organisation for film in the UK and use Lottery funds
to support film production, distribution, education and audience development.
BBC Films co-produces around eight films a year, working in partnership
with major international and UK distributors.
Entertainment One is a publicly traded Canadian multinational record label and
entertainment distribution company. The company had begun to expand into home
entertainment distribution, and international film and television acquisition and production
through the acquisition of Alliance Films, along with other distributors and studios in 2003.
Wild Bunch is one of the world’s leading players in the field of international
sales, its position strengthened by both a wealth of experience recognized by
foreign distributors world-wide, and a broad, artistically diverse selection of
the best of director-led international cinema.

15. Budgets
The movie’s opening weekend - $18,682 with limited
release and its gross $258,168. I, Daniel Blake
became Ken Loach's biggest success at the UK box
office, especially as the film sparked debate in the
country.

16. I, Daniel Blake however, targets an audience of the older demographic
and/or anyone who is in the same situation or knows anyone in that
situation.
The film addresses contemporary British social issues such as poverty
and the welfare system. The film conveys a clear left wing political
message and criticises specific government policies. The film itself can
cause controversy in its audience as some audiences may feel a sense of
emotional attachment with understanding how the characters feel
whether or not they are or they know someone in the same position.
Audience

17. Ken Loach
Ken Loach’s films are said to fit into a tradition of film making known as social
realising. Films of this genre are concern with representing the lives of ordinary
people. The “aesthetic” of the film can be thought of as the overall look or feel of a film.
Loach provides a useful example to illustrate this concept as his films tend to have
some recognisable characteristics. Within Loach’s films he provides a useful aesthetic
to illustrate this concept that his films tend to have some recognisable characteristics.
Loach is known for directing films that have a political purpose rather than providing
entertainment, which may be the reason to why I, Daniel Blake connects with certain
audiences. His style is suggested that his aim as a film maker is to have an impact on
the audience.

18. What Makes I, Daniel
Blake an independent
film?
I, Daniel Blake has an aesthetic style of film making with Ken
Loach using hand held cameras to establish realism. As well s
this the film has a distinguishable content and style which is
known by Ken Loach. It has a clear low budget which is shown
through the lack of known acting stars, the setting is known to
those in the UK, but worldwide not as much. The props of food
banks, flats, clothes, all show the lack of money put into the
film.