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Research on promotion

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Research on promotion

  1. 1. RESEARCH ON PROMOTING OUR MOVIE CANDELA GOODSELL
  2. 2. PURPOSE 1. Raise audience awareness. 2. Widen industry awareness. 3. Raise profile of on-screen talent, director, crew, etc. 4. Ensure awards and committees are aware of the work. 5. Ultimately ensure commercial success of the film.
  3. 3. TRAILERS Used in cinemas, on TV, internet, DVD releases, etc. There is also “teaser” trailers, which are short less detailed trailers intended to intrigue audience. Promotional appearances, tv interviews, radio appearances, red carpet events.
  4. 4. POSTERS • Posters are used in magazines, billboards, roadside ads, outside cinemas and viral and social media. • The main type of promoting a film is by posters. These posters have vibrant colours that atract the attention of the audience. • Film posters use different strategies to market a film to a target audience, susch as cross-platform strategies. These are used to appeal to a full range of potential audiences. This cross-platform marketing can be driven by word of mouth as more and more people talk about it. • This makes the film more attractive to potential viewers who might feel they will be missing out, if they don’t watch it.
  5. 5. JAMES BOND - SPECTRE The James Bond film Spectre, promotion methods used: • An official website for the film, produced by Sony Pictures • A viral campaign, using teasers and trailers on YouTube with associated hashtags, as well as mobile games and apps like James Bond 007: World of Espionage. • Adverts or interviews with the stars of the film in the print media (newspapers and magazines), including feature articles about the film, along with posters and billboards advertising the film. • Press releases announcing the production of the film, and then the film release • Theatrical and TV trailers • The use of merchandise and official products to promote the film.
  6. 6. INDEPENDENT MOVIES Independent films rely heavily on critic reviews in newspapers, magazines or online publications. Prizes from film festivals help attract potential audiences and can increase the amount of cross- platform media coverage a film can achieve. Like studio films, most independent films will have official websites, press releases, trailers and teasers. Independent films will not normally have merchandise or television adverts to promote the film, these films will rely more heavily on word of mouth and social media.
  7. 7. INTERNET Social media presence, instagram, twitter, related groups or events, on-screen talent social media take-overs. Websites, featuring games, information, images for wallpapers and downloads. Many films use the internet to promote their films because its an easy, free, way of doing it. And saving some costs of promotion allow better quality in the production of films.

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