Film distribution involves making prints of the original film, promoting the film through various forms of advertising like posters and radio, and having a distributor duplicate and distribute the prints of the film to movie theaters for public viewing and sell copies to stores. The distributor is responsible for releasing the film publicly through distributing prints to cinemas and selling copies to stores so viewers can watch the film. Advertising can cost millions and involves various mediums like posters, TV, radio and internet to promote the film.