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Sonico Mediakit - EN


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Sonico Mediakit.

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Sonico Mediakit - EN

  1. 1. Febryary 2010
  2. 2. <ul><li>The Audience </li></ul><ul><li>The Platform </li></ul><ul><li>Sonico Credentials </li></ul><ul><li>Sonico Advertising Platform </li></ul><ul><li>Case Studies </li></ul>Introduction to Sonico
  3. 3. The Audience Over 44.000.000 registered users. 9,258,322 7,318,483 5,378,644 3,967,852 3,747,416 3,174,282 1,983,926 1,675,315 1,278,530 # Users Brazil Mexico Colombia Peru Argentina Venezuela Spain Chile USA # Users
  4. 4. Exponential Growth <ul><li>Only 34% with Facebook </li></ul><ul><li>(ComScore Feb. 2009) </li></ul>Huge opportunity to reach new audiences Small user overlapping with other Networks!
  5. 5. Demographics In Sonico all age groups are very active, our segmentation capacity allow us to reach your specific group of interest Wide Reach!
  6. 6. Users interests We know our users interests. This allow us to create with our clients, highly segmentated campaigns, with extraordinary results! Micro Segmentation!
  7. 7. <ul><li>The Audience </li></ul><ul><li>The Platform </li></ul><ul><li>Sonico Credentials </li></ul><ul><li>Sonico Advertising Platform </li></ul><ul><li>Case Studies </li></ul>Introduction to Sonico
  8. 8. Uploaded content is monitored by a team of moderators that ensure that the flowing information is appropriate Users with real name, last name, and profile photo. Replication of the relationships with real life contacts It reflects user´s identity by unique designs profiles customizations (skins) The exhibition level of the uploaded information and personal data is subject to set by users Real Users Customization Security Privacy Distinctive Sonico Features
  9. 9. The Platform Sonico is a customizable personal, public and professional communication utility, that allows you to be in contact with your real friends from school, university and work Sonico allows you to organize online your personal, professional and public life Organizing people life online! PERSONAL (Friends & Family) PROFESSIONAL (recluting, work relations) PUBLIC (Brands, polititians and more)
  10. 10. Sonico Timeline Spanish Speaking CountriesReach Portuguese Speaking Countries Reach Global Reach W ith English Version
  11. 11. <ul><li>The Audience </li></ul><ul><li>The Platform </li></ul><ul><li>Sonico Credentials </li></ul><ul><li>Sonico Advertising Platform </li></ul><ul><li>Case Studies </li></ul>Introduction to Sonico
  12. 12. Featured also in… Sonico in the press February 13, 2009 “ In only 1 year, the Social Network Sonico, conquered 6 million users in Brazil and became the second used social network in the country” “ 50 technology startups that you should know about” Sonico mentioned as the 5° technology startup more promising in the world market June 29, 2009 November 26, 2008 Sonico has the 24th place in the ranking of 50st best companies to work in. “ The economic crisis has worsened the fall of TV, radio and press advertising but has raised sales on the Internet. Worries for some, opportunities for others to develop tools in social networks like Sonico” February 3, 2009
  13. 13. <ul><li>The Audience </li></ul><ul><li>The Platform </li></ul><ul><li>Sonico Credentials </li></ul><ul><li>Sonico Advertising Platform </li></ul><ul><li>Case Studies </li></ul>Introduction to Sonico
  14. 14. Brand Week + <ul><li>One entire week of full and exclusive sponsorship in Sonico. REACH 100% OF OUR USERS! Massive Exposure </li></ul><ul><li>Includes two pages : </li></ul><ul><li>LOADING PAGE </li></ul><ul><li>WELCOME: Landing page after the login </li></ul><ul><li> and registrations process. </li></ul>Brand’s exclusive customized look and feel. Both upper tab and Left Image clickable
  15. 15. Profile Skins Profile with applied Sponsored Skin Profile without Sponsored SKIN Click in Promotional Skin Banner 4 1 Aceptar Skin 3 2 The users becomes the best brand promoter within his contact´s network Highest Rates of Visibility, Virality and Engagemnet with users!
  16. 16. Notifications Arriba a una landing Page exclusiva del anunciate 1 3 Ideal for highly segmentated campaigns and to obtain the highest rates of CTR Reeach specific unique users with a High Impact Message! The user receives a notification User lands on an exclusive branded clickable landing page The user opens the notification 2
  17. 17. Virtual Gifts 1 People loves gifts. Engaging way to make users have a entertaining and positive approach to your brand Highest Rates of Brand Exposure! The gift is shown in user´s newsfeed. The gift will stick permanently to the destination user´s profile 4 2 The gift will be shown in Welcome Page´s newsfeed 3 The gift will have a privileged position between the other gifts options and it´s FREE of Charge for users.
  18. 18. Premium Banners and Layers Box Banner Layer to Button Expandable Banner Video Layer Skyscraper The best way to drive traffic and to position your brand at the same time Combine Reach and Frequency!
  19. 19. Public Pages This results in amazing virality and exposure! Customized Public Page Non Customized Public Page ¿What is a Public Page? A Sonico Public Page is a customizable social media presence for brands, celebrities, politicians, organizations and more. It allows them to join the conversations that are already happening between Sonico users. All interactions between followers are shown in all their friends’ newsfeeds. So it is actually the users who are pushing the brand’s message among their friends.
  20. 20. Anatomy of a Public Page Premium Design Fans Invite friends Surveys Pictures uploaded by Fans Videos in Sonico Videos in You Tube Flickr Photos Wall to show comments, posts and general activity Background Picture/ Logo Information Blog Events Premium Design Why are Public Pages so great? <ul><li>Cornerstone of your Social Media Presence </li></ul><ul><li>Open to all users (even non-Sonico users) </li></ul><ul><li>Fully customizable </li></ul><ul><li>Send messages to all your Followers </li></ul><ul><li>Get detailed stats of your fans and visitors </li></ul><ul><li>Friendly URL (organic positioning) </li></ul>
  21. 21. Advanteges of a Public Page in Sonico Updates are publish in the newsfeed in real time Highligted Pages Music Player with vibrating Speakers Who are your visitors and in which things they have interest on One Unique Official Public Page Video Player Floating Banner Button to customize the personal profile Statistics One Brand, One Page Newsfeed Updates Customization based in brand´s Objectives
  22. 22. <ul><li>The Audience </li></ul><ul><li>The Platform </li></ul><ul><li>Sonico Credentials </li></ul><ul><li>Sonico Advertising Platform </li></ul><ul><li>Case Studies </li></ul>Introduction to Sonico
  23. 23. Nokia N96 Campaign Notifications High Impact + Offline Sinergy! Offline Integration: Subway Ad Box Banner 300x250
  24. 24. Triple MAC Release Campaign Premium Public Page Over 10,500 fans CTR Rate Over 13% 2,000 Hamburguers sent in 1 month Virtual Gifts Banners and Layers Notifications CTR Rate Over 8 % Highest Rates of Exhibition, Engagement with Users and Virality!
  25. 25. Casi Ángeles Campaign Premium Public Page Notificaciones Over 2.285 fans with applied sponsored skin Botón para cambiar look & feel del Perfil Virtual Gifts 450 comments in Photos, 95 messages in forums 1.226 votes in survey Over 5,000 gifts sent in the firsts 4 days Interaction with fans Exponential Growth, Highest Rates of Virality! Over 12,500 fans
  26. 26. There is an ideal format for each objective         Public Profile Promotion GOAL Brand Week Virtual Gifts SKINS InMail Notif. Public Profile in Sonico Banners Sponsored News Feed Ads Engagement    • • • ••• • • Branding ••• •• • • • • • Traffic generation • ••• •   Virality / “Word of mouth”  •  • • • ••• • • Security • • • • ••• • • Market Penetration ••• ••• • ••• • • Innovation / Impact  • •••  • • • • Closer relation with users    • • • ••• Brand´s fans captivity    • • ••• • • Outstanding Benefit Cost relation ••• ••• • ••• ••• • •
  27. 27. Why Sonico ? ¡Asegúrese de ser parte de esa conversación comenzando hoy mismo! <ul><li>High Regional Penetration and Best Cost Effective Social Media option in LATAM </li></ul><ul><li>Only one Social Network providing Budget /Campaign Optimization focused in ROI </li></ul><ul><li>100% secure environment for brands due to the proactive and manual content moderation </li></ul><ul><li>We are Social Media experts . Let us become your advisors, helping you in designing the best strategy for your needs </li></ul><ul><li>More than 43 Million users are now talking about brands in Sonico, make sure they talk about yours. The conversations occur with or without you </li></ul>Start today and get involved on their conversations!
  28. 28. Advertisers
  29. 29. THANK YOU! www. sonico .com