SQL Database Design For Developers at php[tek] 2024
Panam USA Internet Presentation 2014
1.
2. About US…
• Dedicated to the Pan-American media
commercialization of Outdoor, Indoor, Cable,
Print, Radio, and Internet media.
• Objective: To provide an efficient and simple
method of reaching an advertiser's marketing
objectives in the Americas.
3. What Are We?
A media representation and consulting company
• We are not resellers or brokers.
• We function as part of the internal sales team for each of our media
partners.
® The best rates possible since you are working directly with each
media.
® IOs from each contracted medium.
® Invoiced by each contracted medium.
• Allows you to purchase/coordinate buys across several different
providers without having to deal with various sales people.
® We send you all the proposals, coordinate material shipping, and
launch the campaigns in each medium.
• There is no charge for our services, we are paid by the
contracted media.
4. Online Marketing Solutions
CNNEspanol.com is the number one international news website according to all major
media surveys across Europe, the Middle East and Africa, the Asia Pacific region and
Latin America.
Viajeros.com: One of the top Spanish language travel sites with over 900,000 register
users.
Monografias.com: #1 Education site in Spanish on the web with over 1 million daily
visitors researching more than 100,000 pages of original content about research
papers from high school and university academics.
Social Theater is a dynamic, performance based platform created to offer advertisers
the best way leverage Facebook and deeply engage 100’s of millions of unique users
throughout Facebook. It offers high impact placements, guaranteed fan page growth,
and high level viral distribution. Social Theater also can be geographically and
demographically targeted as well as targeted to specific markets such as General US
Markets, US Hispanic, or Latin America.
Hotwords are targeted ads, hyperlinked keywords and phrases that have been
identified in a story as the most relevant to the story's topic. Upon user interaction, an
engaging graphical, text, or related content ad is displayed via Rich Media, Video
Advertising, or Custom Integrations.
5.
6. CNNEspanol.com
CNN International is the number one
international TV news channel according
to all major media surveys across
Europe, the Middle East and Africa, the
Asia Pacific region and Latin America. The
network continues to be honored around
the world for outstanding news coverage,
programming and features.
CNN.com's vast array of content offerings
can satisfy any consumer need. We
connect users to content that is
personally relevant to them, giving
advertisers the ability to market your
brand to a highly targeted audience.
7. Advertising
Options
CNN.com delivers the news
faster and better using new
technologies to advance the
storytelling experience giving
your ads high exposure to an
elusive at-work audience.
The home page has
generated 51.4 million Page
Views each month in the
past year1 and is the most
popular gateway to news on
the web. Exclusive
sponsorship opportunities
include CNN Markets and
Quick Vote modules.
8. Content & Vertical Sections
CNN.com's vast array of
content offerings can
satisfy any consumer need.
We connect users to
content that is personally
relevant to them, giving
advertisers the ability to
market your brand to a
highly targeted audience.
10. CNN Video
CNN's digital video is the most
comprehensive, high-quality news
video, showcasing the strength of
CNN's global networks. CNN.com
served 125.4 million average monthly
video streams
The CNN.com Video Player allows
users to choose Video on Demand
(VOD) videos that showcase the best
content from all of CNN's global
networks and personalities, highlights
from news events and top stories.
12. Site Overview
• #1 Education site in Spanish on the
web. *
• Among Top 20 sites on the Internet in
Spanish. *
• Over 1 million daily visitors research
more than 100,000 pages of original
content.
• About 45 million visits per month and
100 million page views
• 22 million unique visitors
• Top countries: Mexico, Venezuela,
Colombia, Spain, Peru.
• US is at position #11 with 550,000
visits per month and about 1.2 million
page views
Traffic by Country:
• Mexico: 30%
• Peru: 20%
• Argentina: 12%
• Venezuela: 10%
• Colombia: 10%
• Spain: 8%
• Chile: 4%
• US: 3%
User Demos:
• 60% of Users Ages 18-34
• 20% Under Age 17
• 52% Male
• 48% Female
14. Audience & Demos
Education
Post Grad
High
School
University
# of Monthly Visit to Site
What is your field of study
Economics, Business Administration,
Marketing, Accounting 31,17 %
Engineering 22,72 %
Medicine 12,76 %
15. Email/Newsletter
. Feature in Monografias
has weekly newsletter
reaching 3.7M optin
users made up of
students, professors, and
professionals.
Monografias only allows 4
sponsors a year to
uphold user quality and
loyalty.
We can feature your
“Product of the Week”.
16. Sponsorship Opportunities
Over 100.000
pages of content
with the "print" link
option
We can place Dell’s
logo as "printer
sponsor" on all
those pages
18. Site Overview
• Over 50,000 daily visitors
• Over 200,000 registered users
and 900,000 subscribers to
special travel offers.
• 2.8 million visits per month and
10 million page views
• 2.1 million unique visitors
• Top countries: Mexico, Spain,
Argentina, Chile, Colombia.
• US is at #6 with 100,000 visits
per month and about 400,000
Unique and industry- pageviews
exclusive sponsorship
opportunities
available.
19. Homepage Sponsorship Opportunities
1 2 3
1
Sponsorship of
Map of the World
section
2
Sponsorship of
weekly question
3
Exclusive fixed
position directly
linking to your
site
21. Email/Newsletter Example
Viajeros has a opt-in
email database of 900k
users as of May 2007.
Viajeros only accepts 4
advertisers a year as to
maintain high quality
and user loyalty.
Option 1: stand alone
email to Viajeros email
database
Option 2: “City of the
Week” to be featured in
Viajeros weekly
newsletter.
23. Social Theater delivers high-impact
video across multiple platforms.
Social Theater reaches over
200 million people
everywhere they engage with
virtual content. Mobile,
Desktop, Tablet and on
Facebook.
As the only public company
(NYSE:MEET) in the space,
Social Theater delivers high-impact
video and guaranteed
engagements that span all
forms of digital content
including News/Content,
Social and Gaming.
Copyright 2013 23
24. Guaranteed engagements
Social Theater has a focus on opt-in guaranteed engagements. We specialize in
what happens after the video view and will guarantee on virtually any action you
desire.
Calendar
Invites Quizzes &
Survey
Copyright 2013 24
Video
Likes &
Shares
Tweets &
Follows Click-to Site
Registration-targeted, Opt-In,
Complete, YouTube
Completed engagements,
Qualified Likes, Peer Influence
25. Target your core audience
Social Theater offers the ability to
laser target your message …
•Registration data targeting
•Location (State, City and even Zip
Code)
•Language used (English, Spanish
etc.)
•Income level
•Age
•Gender
•Moms/Dads etc…
Copyright 2013 25
26. The Social Theater advantage
Industry Specialists – We are on the frontline of this emerging category and see
trends coming. Our high level relationships, deep industry knowledge and extensive
experience mean that we know what’s up-and-coming and will be offering it to you first.
Guaranteed Metrics – Our vast clientele and established knowledge base allow us
to accurately project results therefore guaranteeing heavily scalable delivery
Cost-Effective – Due to our size, long-term partners relationships, and Internal
efficiencies, we can deliver your campaign at the best possible rates. Guaranteed!
Best in Class Customer Service – Our vast and professional staff of Project
Managers, Designers, and Traffickers allows us to create, build and manage your
campaign better than anyone in the industry.
Copyright 2013 26
27. Current brand partners
Entertainment
CPG
Technology and Business
Lifestyle and Fashion
Copyright 2013 27
35. What is Contextual?
Contextual advertising is a form of targeted advertising in
which the content of an ad is in direct correlation to the content
of the web page the user is viewing. For example, if you are
visiting a website concerning travelling in Europe and see that
an ad pops up offering a special price on a flight to Italy, that’s
contextual advertising. Contextual advertising is also called
“In-Text” advertising or “In-Context” technology
36. What is Hotwords?
Are targeted ads, hyperlinked keywords and phrases that
have been identified in a story as the most relevant to the
story's topic. Upon user interaction, an engaging graphical,
text, or related content ad is displayed via Rich Media, Video
Advertising, or Custom Integrations.
37. How does it work?
Quiénes SOMOS
y qué ofrecemos?
A code is added to a web page our system scans the
text on the page searching for relevant words and
phrases. The words and phrases are then matched
against Hotwords` database of suitable advertisers
and/or relevant content on our network of sites.
38. How does it work?
The selected advertising words are
identified in green with double underlines.
Once a user mouses-over the highlighted
word, a clickable unit (called Alpha) will
appear. The Alpha format contains an
advertiser message and gives the user the
option to click through to the message in
the unit.
39. HotwoHrdos: OtwPTIMoIZrAdCIÓ ON ptimization
The selected editorial words are
identified using the site's standard
linking style, but adds a small
magnifying glass to signify
information has been returned.
Upon mouse-over, a unit will
appear containing additional
editorial content, giving the user
the option to click through to the
returned articles.
40. Relevant information and
Advertising
As a result of this process, Hotwords
generates a display alpha format with
the image. Rich media, Video or
custom integration
HOTWords is the first publicidad ………… …co..n…te…xt…ua.…l e…n Espanol.
41. Hotwords: ¿Cómo nos ven los
internautas?
70% say that contextual advertising is more relevant
to the content of the site compared to other formats of
advertising and 65% of those said it is more effective
when delivering a message.
41% afirms contextual formats help information and
make content richer.
66% in the survey indicated that contextual ads were
visually attractive compared with regular banners,
Skyscrapper, Interstitials, Pointrolls with a bigger chance
of clicking
Source: Nielsen Online, 5/08.
Intrusive?
42. Average CTR with a
traditional Banner on a
display campaing is
0.14% CTR
Hotwords Vs. Traditional
Hotwords Contextual
average CTR from 3%
to 6%
43. We can do a segmentation on 16 different Channels and more than 90
Deportes
sub-categories:
• Atletismo
• Automovilismo
• Aviación
• Base Ball
• Basquet Ball
• Ciclismo
• Deportes
• Deportes
Acuáticos
• Deportes Extremos
• Equitación
• Fisicoculturismo
• Fútbol
• Gimnasia
• Golf
• Luchas
• Motociclismo
• Pesca y Naútica
• Tenis
• Voley Ball
Animales
•Animales
• Mascotas
Juegos y Animes
•Educación y Carrera
•Anime y Manga
• Profesional
Consolas y
Videojuegos
•Agronegocios
•Arquitectura y
Decoración
• Juegos en Línea
• Juegos infantiles
• Descargas
Entretenimiento
•Celebridades
Arte y Cultura
• Adolescentes
•Cine
• •Espectáculos
Celebridades
• Cine
• Descargas
• Estilo de Vida
• Frases, Poesía,
Poemas
• GLS
• Horóscopo y
Esoterismo
• Humor
• Libros y Revistas
• Música
• TV
Hogar y
Decoración
•Hogar y
Decoración
• Artesanías y
Antigüedades
• Inmuebles
• Jardínes y
Paisajes
• Línea Blanca y
Electrodoméstic
os
• Obras y
Construcción
Hombre
•Moda
• Relaciones
Interpersonales
• Metrosexuales
• Sexo
Religión
•Religión
Segmentation
44. Publicidad y Propaganda
•Diseño
• Marketing
• Propaganda
• Publicidad on line
Turismo
•Compra de Boletos y
Hospedaje
• Ecoturismo
• Viajes Internacionales
• Viajes Nacionales
Mujer
•Belleza
• Boda
• Mamá y Bebé
• Moda
• Sexo
• Relaciones Interpersonales
Noticias
•Anuncios y Clasificados
• Créditos
• Economía y Negocios
• Educación y Carrera
Profesional
• Jurídico
• ONG´s
• Periódicos, Diarios
• Política
Salud y Bienestar
•Auto-ayuda y Motivación
• Cuerpo y Estética
• Dieta
• Fitness
• Medicina
• Nutrición
• Salud
Teconología
•Hardware
• Tecnología
• Celulares y Telefonía
• Electrónica, Audio y
Video
• Software
• Descargas
Planeta
•Medio Ambiente
• Responsabilidad
Social
Internet
•Blogs Personales
• Monetización de
Sitios
Gastronomía
•Recetas
• Restaurantes
• Vinos y Licores
Channels
