This slide is telling about Viral Marketing. It includes the history, definition,Key Elements,advantages, Risks etc

1. 2009 - N2Ventures
Submitted by
Bibi T M

2. What is Viral
Marketing?Key elements of viral marketing
Companies which achieved success by viral marketing
Critical aspects to be taken care of
WHAT I WILL BE DISCUSSING
TODAY
Advantages of viral
marketing
 Risk associated with viral marketing

3.  Viral ads are online promotional campaigns
that (hopefully) spread "like a virus." One
minute nobody's heard of it, next minute, it's
everywhere.
 It’s an attempt to deliver a marketing message,
that spreads quickly and exponentially among
people
WHAT IS VIRAL MARKETING

5.  The emergence of "viral marketing," as an
approach to advertisement, has been tied to
the popularization of the notion that ideas
spread like viruses. Viral marketing came into
popularity in the 1990s.
 Between 1996-97, “Hotmail” was one of the
first internet businesses to become extremely
successful utilizing viral marketing strategies.
With just a tagline, “Get your free email at
Hotmail”, they got 12 million users to sign up
HOW VIRAL MARKETING EMERGED

6. VIRAL MARKETING CHANNELS

7. • Today, viral marketing messages can
easily spread through videos and social
medias. It includes an event or activity
that generates publicity, excitement, and
information to the consumer.
• It involves word of mouth, that is an oral or
written recommendation from a customer
to another customer or customers.
Example: Blog reviews on a product, social
KEY ELEMENTS OF VIRAL
MARKETING

8. It provide for effortless transfer to others
.
It gives away products or service for
free.
It scale easily from small to very large.
It uses existing communication networks
.
It takes advantages of other resources to
get the word out.

9. COMPANIES WHICH
BECAME SUCCESSFUL
THROUGH VIRAL
MARKETING

10. POKEMON
GO
-It’s a recently launched gaming app that got viral
only through social medias.
The app was successful because of the right timing
and used the people’s for nostalgic feeling in relation
to their childhood. -
-Although no brands can match the estimated $7
billion market growth that Pokémon GO has brought
to tech giant Nintendo in the first month of the game’s

11. DOVE
Used a video campaign which highlighted
women's beauty issues, it was about the difference
between how they perceived themselves and how
others perceived them.
• It was released in 25 languages and in 33
countries, which meant they were targeting a
bigger, broader audience.
• -The video had received 114 million views in
the first month itself, making it one of the

12. LAY‘S
-Lay's created a feeding frenzy across the social
media landscape with "Do Us a Flavor,"
challenging consumers to create new Lay's
potato-chip flavors for the chance to win $1
million or 1 percent of the winning chip flavor's
net sales.
-The campaign tripled Frito-Lay's U.S. Facebook

13. EVIAN
-This is the most luxurious water brand , It
was launched in 2009.
-One of the first YouTube-exclusive
campaigns by a major brand, they earned a
spot in the Guinness World Records as the
most viewed online ad ever, with more than
25 million views in less than two months.
-The ad “Roller Babies,” Reveals Naturally
pure and mineral based water supports

14. CRITICAL ASPECTS TO BE TAKE CARE
OF• SPEED – Here message spread at a
very among audiences?
• EXPONENTIAL- The message spread
exponentially among audiences
• AUDIENCE REACH – It is the message
reach a wide and the right audience?
• SUITABILITY – Is the product and / or
service marketed suitable for a viral
marketing campaign?

15. • IMAGINATION - Is the message is
imaginative
• FUN & INTRIGUE - The message offer
Fun & Intrigue to transmitter and
receiver
• EASE OF USE – Is the message easy to
use, then it have a high visibility.
• ETHICAL & LEGAL ISSUES - If the
campaign must follow legal

16.  Viral marketing is getting tons of
publicity and public awareness about
your Website or Brand.
 The other key advantage is the Low
Cost
 An Enhanced Customer List.
 Remarkable Growth in Comparatively
Lesser Time
 Better visibility
ADVANTAGES OF VIRAL MARKETING

17. Lack of control -:
• Uncontrollable nature in particular loss over
content & audience reach and few possibilities
to measure access.
• Total loss of control in particular content and
timing
• Spam
Potential Negative Impact -:
 Negative Word-of-mouth Can Happen
 Hate sites
RISK ASSOCIATED WITH VIRAL
MARKETING

18. Consumer dependency-:
Consumers Unwilling to provide
referrals unless there is some
return.
Lack of legal Standards -:
Emerging legal issues have to be
considered
Lack of Ethical standards -: