10. Monthly mobile internet users (millions) Growth accelerated to the fastest rate on record Monthly mobile internet audience grew by 4.6m to 19.1m Source: Comscore 3 month rolling average
11. £ 83.0m Total mobile market 2010 £ 37.6m Total mobile market 2009 Source: IAB / PwC mobile display ad spend survey 2010
12. ↑ 115.9% Total mobile market 2010 vs 2009 like-for-like Source: IAB / PwC mobile display ad spend survey 2010
13. IAB 2010 Ad spend Millennial Media & Opportunities Creative Formats and Case Studies Latest Rich Media and Interactive formats Contents
36. What are your Goals? REACH THE MOBILE MASSES SPECIFIC AUDIENCES BLEND TYPICAL GOALS Engagement Lead Generation mCommerce Application Download Awareness Drive Foot Traffic Product/Model Launch Retail Promotion Social Media Interactions
50. · £5,000 - standard banners (1 execution) · £12,500 (choice of) Landing page and standard banners (2 executions) Standard rich media and standard banners (2 executions) · £20,000 (choice of) Landing page, standard rich media and standard banners (2 executions) 1 high-end rich media and standard banners (2 executions) · £27,500 Mini-site, high-end rich media and standard banners (2 executions) · £40,000 High end rich media (up to 3 if applicable) Mini-site or landing page (multiple if applicable) 26 Creative Value adds
51. Entertainment creative ad units Expanded units include - Multi video clips, RSS Feed/Dynamic info, Slide shows, Links to Mobile Websites, Apps, iTunes, Amazon DVD purchase, Twitter, Facebook, etc
52. In app Video opportunities Video clip auto-launches when application is loading Full-screen Interstitial is displayed when video view is done. Interstitial can include links to replay video, download iPhone App, go to mobile site, and more*
53. Re skinned Rich Media Interactive Game Rich Media Expandable format Play the game Share your score with friends on Facebook Watch Trailer 29
54. Paramount Jackass 3D Interactive Game Games connect brands with consumers in a participatory setting that entertains and heightens engagement User Taps to play, engages with brand and then connects to Facebook which enables viral element 30
67. Include up to two additional features to create a unique experience for your brandAvailable Features Coupon: Get coupon for product Find it: Locate a store Vote: Submit vote for a poll Win: Enter a contest or sweepstakes Apply: Submit info Replay: Play video again Continue: Ends video More Videos Buy: Purchase Tickets Buy: Purchase DVD Buy: Purchase other Get App: Download application Download: Download other Learn More: Visit Website Share: Share via Twitter or Facebook Like: Like on Facebook Text: Send text message
72. When a user clicks on an interactive button, the video pauses and a new content page overlays the video. The video auto-resumes once the user navigates away from the content
78. ipad Opportunities – The Guardian Driving users to download the latest Guardian Ipad app
79. Thank you Zac Pinkham European Sales Director zpinkham@millennialmedia.com +44 (0)20 7151 3325 +44 (0)75 1543 2109 Any Questions?
Editor's Notes
Our Creative Services team will work closely with the advertiser to create engaging and interactive ad units for our publishers users. We want the ads on the site to be compelling and fun so that they incur a high CTR and drives our advertisers to continue spending with our publishers.
Our Creative Services team will work closely with the advertiser to create engaging and interactive ad units for our publishers users. We want the ads on the site to be compelling and fun so that they incur a high CTR and drives our advertisers to continue spending with our publishers.
