Millennial Media provides mobile advertising solutions and specializes in mobile advertising. Their technology powers mobile intelligence and insights. They have expertise in campaign management, reporting, and award-winning in-house creative services. Millennial Media has a global reach of over 1.25 billion impressions in the UK and 2.5 billion impressions in the EU across various content verticals like social networks and entertainment. They offer various mobile advertising formats and targeting capabilities.

1. Millennial MediaMobile Advertising solutions for Advertisers

2. IAB 2010 Ad spendMillennial Media & OpportunitiesCreative Formats and Case StudiesLatest Rich Media and Interactive formatsContents

3. Chapter OneIn the beginning there was hope…

4. And WAP…And 10 year’s ago WAP was launched to an excited audience

5. Chapter TwoAnd then consumers grew cynical

6. WAP quickly failed to meet consumers expectations

7. Smartphone penetration grew by 58%

8. Advertising became more engaging

9. Location finally happened

10. Monthly mobile internet users (millions)Growth accelerated to the fastest rate on recordMonthly mobile internet audience grew by 4.6m to 19.1mSource: Comscore 3 month rolling average

11. £83.0mTotal mobile market 2010£ 37.6mTotal mobile market 2009Source: IAB / PwC mobile display ad spend survey 2010

12. ↑115.9%Total mobile market 2010 vs 2009like-for-likeSource: IAB / PwC mobile display ad spend survey 2010

13. IAB 2010 Ad spendMillennial Media & OpportunitiesCreative Formats and Case StudiesLatest Rich Media and Interactive formatsContents

14. Who are Millennial?We specialize in Mobile AdvertisingWe are IndependentFounded in 2006 by mobile, advertising, and media innovators

15. No operating system bias

16. Platform and device agnostic Mobile FocusNot part of a major PC internet portal or search engine

17. We don’t sell handsets or own an app storeSource: IDC, December 2010

18. Mass Reach - Global Snapshot Reach1.25 Billion200M350M Impression Levels1.25 Billion Impressions in the UK

19. 13.5 Million unique users

20. 2.5 Billion Impressions in the EUSource: Millennial Media Europe100M150M

21. 16Millennial – Our ExpertiseServiceEverything in house to make your mobilecampaign easier.We are Mobile Experts Dedicated front line sales team – Mobile is our only focus

22. We are Platform and Device agnostic

23. Dedicated campaign management and reporting team who you have direct access to

24. Daily or weekly reports

25. Award winning in house creative team17Millennial - TechnologyTechnologyMarket InsightsCampaign reporting and evaluation, optimization and post-click management tools drive our analysisGuide Consumers After the Click. Post Click Solutions:Custom site development

26. Creative builds and refreshes

27. Managed SMS programs

28. Remarketing

29. Brand Surveys

30. Metric Analysis18Millennial – Our ExpertiseInsightNeed some info on Mobile? Come to us! Our Technology Powers our Mobile IntelligenceMore than 5000 end users/month

31. Our research has been covered in 3000 press articles, including Fortune, MediaPost,Mobile Marketer & TechCrunch

32. Access It: www.millennialmedia.com/researchOut 09/11/10Millennial Media – Creative expertiseCreativeServicesAnimated Banners to Rich Media,Millennial’s award winning creative team can build everything you need to get a campaign live.Rich Media and video

33. Click to video

34. Rich Media and GPS Tracking

35. Mobile GamesA Few of the brands we’ve work with so far in 2011…BrandingAnimated BannerRich MediaDirect ResponseHighly TargetedRun of Network

36. What are your Goals?REACH THE MOBILE MASSESSPECIFIC AUDIENCESBLENDTYPICAL GOALSEngagementLead GenerationmCommerceApplication DownloadAwarenessDrive Foot TrafficProduct/Model LaunchRetail PromotionSocial Media Interactions

37. Millennial- Our Targeting Capabilities DeviceTime of day/weekCountryCarrierChannelDemographic

38. Our Verticals of contentSocial NetworksEntertainmentNews & WeatherSport1.25 Billion Page impressions in the UKInventory is not exclusively assigned to these sites but they are included in the mix, and are examples showing the type of content included in our network.Campaign Metrics Banners 320 x 53

39. 300 x 50