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The
SELL YOUR HOME AT THE TOP OF THE MARKET!
Mike Wall
Our
MISSION
The Wall Group creates raving fan
customers by outperforming
the industry in ways that sell
your home faster, more efficiently
and for top dollar.
“The Wall Group went
above and beyond
what you would
expect from a realtor.
Their knowledge and
expertise is second
to none! With no
question I would
recommend The Wall
Group with no hesitation!”
–Dan & Missy McClure
• Stuck in the same old habits,
• Using ideas that don’t work,
• In combination with obsolete technology,
• And with terrible client
communications.
OUTPERFORMING
Industrythe
We are part of a 100 year-old industry that
has been operating the same way since it began:
1.	 Poor Communications
2.	 Long, Drawn-Out
One-Year Contract
3.	 Promised a Selling Price
Far From Reality
4.	 Promised Speed-Of-Sale
Far From Reality
5.	 Were Less Experienced
Than They Presented
Themselves
6.	 Wasted A Lot Of Time
Showing the Home To
Unqualified Possible Buyers
7.	 Left Out A Critical Detail
8.	 Lack Of Professionalism
9.	 Hard To Get Hold Of
10.	Didn’t Market My
Home Properly
11.	Never Showed My Home
12.	Too Pushy
13.	Didn’t Keep In Touch -
No Feedback
14.	Lack of Representation
15.	Poor Negotiating Skills
16.	Sold My Home For A
Low Price
17.	Too Busy
18.	My Home Didn’t Sell
19.	Didn’t Do Anything I
Couldn’t Have Done Myself!
20.	Over Promised,
			 Under Delivered
TOP
Sellers May Not Go Back To Their
REASONS Agent*20
for every
INDUSTRY PROBLEM…
SOLUTION!We create a
THE WALL GROUP
SOLUTION
Our exclusive
1-Day Listing
Guarantee
With Our Exclusive1-Day Listing Guarantee,
you won’t be trapped for twelve months
hoping that your home will sell. If you
are not completely satisfied with our
professional service, Just Fire Us!
It really is that simple!
Most Agents
are solely responsiblefor the tasks
MARKETINGMARKETING
LENDER/TITLE
INTERFACING
LENDER/TITLE
INTERFACING
SHOWING
HOMESSHOWING
HOMES
CLOSING
COORDINATIONCLOSING
COORDINATION
MARKET
ANALYSIS
MARKET
ANALYSIS
SALES
AGREEMENTS
SALES
AGREEMENTS
LISTING
PAPERWORK
LISTING
PAPERWORK
LISTINGHOMES
LISTINGHOMES
That Result In A Successful Sale
The Wall Group’s
You get a whole team of professionals working for you
(versus a single agent)
With
Ultimate Home Selling System
Listing Coordinator
Closing Coordinator
Operations Manager
Administrative Assistant
Market Researcher
Marketing Coordinator
Accounting/Bookkeeping
Client Development
Listing Specialists
Buyer Specialists
“We thought our house
would never sell
and after listing with
Mike we couldn’t believe
how much exposure our
house got. I’ll tell anyone
I know who’s seller their
house that Mike is the man
to get the job done...”
– McKinley & Mendy Cokes
With diverse corporate and personal experiences including major account sales,
consulting, corporate acquisitions, strategy and real estate investing, I have
successfully helped hundreds of buyer and seller clients achieve their real estate
goals in the Southwest Ohio Real Estate Market.
Accountability, professionalism and customer satisfaction are the cornerstones
of my real estate business. My goal is to create raving fans out of every client
I work with!
•	 Mike is ranked in the top 1% for units sold in ALL of Ohio
•	 Mike is the #1 agent at Keller Williams Advantage
•	 Mike is endorsed by Mix 107.7’s Jeff Stevens, ESPN Radio’s Mark Neal,
and Fly 92.9’s Dan Edwards
Mike Wall?Who Is
Dedicated Team of Professionals
Our
DOZENS OF TASKS
The typical agent has their hands full!
There are
to get a property on the market!
•	Photography
•	Measurements
•	Property sheets
•	MLS inputs
•	Internet site inputs
•	Yard Signs
•	Lockbox
•	Legal documents
•	and more!
Our Systems
	 To list your home, 22 key systems are activated within
	 		 the first 72 hours of signing with The Wall Group
are your solution…
Multiple listing service
Your home posted on
100 different websites
Multiple yard signs
Full-color custom home
brochure
Internet classifieds
Email to our proprietary
network of cooperative
agents and investors
Direct contact with our list
of buyers in waiting
The Wall Group
meets weekly to
fully brief the team
on each new listing
Postcards
Listing
Agreement
Signed
Marketing department
develops custom marketing
plan for your home
Marketing department
writes ads and sales sheets
for your home
Aggressive marketing
begins through multiple
media channels
Sell for free program
Everyday open house
Buyer satisfaction
guarantee
Guaranteed sale
program
Area-wide buyers
agent network
24-hour talking ads
Custom sign riders
Professional
photography
and video tour
International referral
network
The 3 Key Factors
We Pay Attention To
THAT SELL HOMES
Pricing
Strategy
Aggressive
Marketing
Condition &
Show-ability
•	90% of any great marketing plan is pricing
your home in the right range
•	The price must be below those homes that
offer more features or your home will sit on
the market until they sell first
•	The price a home will sell for is ultimately
determined by what a buyer is willing to pay
Pricing Strategy
Pricing is the #1 factor in your home selling fast
AND for the most amount of money!
WHAT DETERMINES
We can’t control location, competition, and market conditions,
but we must consider them in setting the optimal listing price!
Price?
What’s Important to You . . .
Time or Money?
Determining an effective Pricing Strategy
will yield the maximum number of
showings and lead to a great offer.
LESS
TIME
MORE
MONEY
Multiple Offers
Market Value 60%
75%
90%
30%
10%+15%
+10%
-10%
-15%
Asking (listing) Price in relation
to MarketValue
% of prospective buyers who will
look at your home
Listing Price Generates
the optimal
Offers
This is how we gauge
whether your price is
attracting buyers in
the current market.
The market is
constantly changing,
and buyers ultimately
determine market value.
Drive-BysO
nly = 12%+ Off
Drive
-BysOnly&Low
#
of Showings =
6-12%Off
Show
ingsbutNo
Offers = 4-
6%Off
OFF
ERS
“PRICE BRACKETING”
WalMart®
uses the $9.99 odd-even pricing method
very successfully, but buyers searching online might
start at $10.00 and never see the product.
we use
To Set Your Price Right…
Missed by
buyers
searching
$300,000
& up
$200,000
$250,000
$300,000
$201,500
$251,900
$199,900
$305,900
$249,900
$299,900Missed by
buyers
searching
$200,000 &
below
MISTAKE CORRECT PRICING MISTAKE
our equity evaluation
•	 Comparative Market Analysis
•	 Technical Analysis
•	 Internet Estimates
•	 Square Footage Analysis
And finally, a summary of the
research gives us a range for the
optimal listing price. We use evaluations
like this for both buyers and sellers!
We blow away any other agent’s
price analysis, hands down!
Prices Your Home To Sell!
We prepare a customized Equity Evaluation
to establish a market-competitive selling
price for each of our listings.
Our experienced researcher draws on
data from multiple sources to conduct
each of the analyses listed below.
	
  
	
  
	
  
Equity	
  Evaluation	
  
Summary	
  of	
  Research	
  Results	
  
	
  
Roanoke,	
  VA	
  
	
  
1.	
  Comparable	
  Market	
  Analysis	
  ..............................................................................	
  $330,000-­‐$820,000	
  
	
  
chnical	
  Analysis	
  
......................................................................................	
  $529,562	
  
..................................	
  $507,383	
  
EQUITY EVALUATION
Summary of Research Results
Dayton, OH
1. Comparable Market .....................Analysis $330,000-$820,000
2. Technical Analysis
	
Average............................................................... $529,562
	
Median................................................................ $507,383
3. Internet Estimates
	
Zillow.com........................................................... $454,044
4. Square Footage Analysis
	
Average.............................................................. $476,136
	
Median................................................................ $434,322
Evaluation Range: $ 100,000-$250,000
Market	
  Absorption	
  Analysis	
  for	
  	
   	
  
Roanoke, VA
	
  
	
  
	
  
Real	
  Estate	
  is	
  supply	
  and	
  demand	
  driven.	
  By	
  determining	
   the	
  absorption	
  rate	
  we	
  can	
  tell	
  if	
  your	
  home	
  should	
  sell	
  quickly	
  and	
  for	
  
more	
  money	
  or	
  if	
  we	
  should	
  expect	
  a	
  longer	
  market	
  time.	
  Statistically	
   homes	
  that	
  sell	
  in	
  30	
  days	
  or	
  less	
  sell	
  at	
  99.2%	
  of	
  the	
  asking	
  
price	
  while	
  homes	
  that	
  sell	
  in	
  31-­‐-­‐-­‐90	
  days	
  sell	
  at	
  96%	
  of	
  the	
  asking	
  price.	
  Homes	
  on	
  the	
  market	
  for	
  more	
  than	
  90	
  days	
  sell	
  at	
  91%	
  of	
  
the	
  asking	
  price	
  AND	
  have	
  a	
  71%	
  chance	
  of	
  not	
  selling	
  at	
  all.	
  
	
  
Target	
  Area:	
  	
   	
  $330,000-­‐-­‐-­‐$820,000	
  
	
  
	
  
Market	
  Statistics:	
  	
  
Target	
  Price	
  Range	
  
$330,000
to	
  
$820,000
	
  
Current	
  Number	
  of	
  Homes	
  on	
  the	
  Market	
  	
  
81	
  
Current	
  Days	
  on	
  the	
  Market	
  	
  
134	
  
Current	
  Average	
  List	
  Price	
  	
  
$468,055	
  
	
  
	
  
Past	
  	
  	
  12	
  Months	
  	
  
Previous	
  12	
  Months	
  
	
  
Number	
  of	
  Homes	
  SOLD	
  	
  
67	
  	
  
86.1%	
  
36	
  
Average	
  SOLD	
  Days	
  on	
  the	
  Market	
  	
  
116	
  	
  
-­‐-­‐-­‐18.3%	
  
142	
  
Current	
  Average	
  Sold	
  Price	
  	
  
$462,235	
  	
  
-­‐-­‐-­‐5.5%	
  
$488,000	
  
Number	
  of	
  Homes	
  that	
  SOLD	
  per	
  Month	
  	
  
5.6	
  
Number	
  of	
  Months	
  of	
  Inventory	
  	
  
14.5	
  
	
  
Number	
  of	
  Homes	
  that	
  FAILED	
  to	
  SELL	
  
74
Number	
  of	
  Homes	
  that	
  SOLD	
  	
  
67	
  
	
  
	
  
	
  
Target	
  Date:	
  	
  
3
Months	
  
	
  
Number	
  of	
  NEW	
  Inventory	
  for	
  this	
  Period	
  
38.8	
   	
  
Total	
  Inventory	
  
119.8	
  
Number	
  of	
  Homes	
  that	
  will	
  SELL	
  
17	
  
14%	
  
Number	
  of	
  Homes	
  that	
  will	
  NOT	
  SELL	
  
103	
  
86%	
  
	
  
	
  
Pricing	
  Strategy	
  Guide	
  
IF…	
  
0-­‐-­‐-­‐2	
  Months	
  of	
  Inventory	
  
3-­‐-­‐-­‐4	
  Months	
  of	
  Inventory	
  
5-­‐-­‐-­‐6	
  Months	
  of	
  Inventory	
  
7-­‐-­‐-­‐12	
  Months	
  of	
  Inventory	
  
	
  
	
  
THEN…	
  
Price	
  with	
  to	
  10%	
  ABOVE	
  Market	
  
Price	
  Aggressively	
   with	
  Market	
  
Price	
  with	
  to	
  5%	
  BELOW	
  Market	
  
Price	
  10%	
  BELOW	
  Market	
  
12	
  Months	
  of	
  Inventory	
  or	
  More	
  	
  
Price	
  10%+	
  BELOW	
  Market	
  
Dayton, OH
Condition & Show-ability
How your home shows in person,
in pictures and online are all very
important in getting top dollar for
your home in today’s market.
First impressions last a lifetime.
First Impressions
The goal is to present
your home in the best possible light.
sell houses
75Point Checklist
Follow our checklist
carefully to prepare your home for sale.
92% of buyers search online; the
photographs of your home could
make or break the sale!
Our
for preparing your home for sale
The Wall Group’s
Please take some
time to read
through our
home selling
guide for tons of
helpful tips to
prepare your
home for sale.
A clean home sells.
SELL YOUR HOME AT THE TOP OF THE MARKET!
Home Selling Guide
“The Wall Group worked
hard for us. We were from
out of state and had a short
time to look at houses.
We ended up in the
perfect house and they
were very helpful
getting us here! “
– Boyce & Downi Fish
Aggressive Marketing
A well-planned and well-executed marketing
strategy gets your home sold fast and for
top dollar.
The best marketing plans create exposure
to as many potential buyers as possible by
delivering a consistent message about your
home through a variety of marketing media.
Multiple Marketing ProgramsWe Use
to maximize your home’s exposure
A new report has just been re-
leased which identifies the 6 most
common and costly mistakes that
home buyers make when buy-
ing a home.
Mortgage regulations have
changed significantly over the last
few years, making your options
wider than ever. Subtle changes
in the way you approach mortgage
shopping, and even small differ-
ences in the way you structure
your mortgage, can cost or save
you literally thousands of dollars
and years of expense.
Whether you are about to buy
your first home, or are planning to
make a move to your next home, it
is critical that you inform yourself
about the factors involved.
In answer to this issue, industry
insiders have prepared a FREE
special report entitled “6 Things
You Must Know Before You Buy”.
Having the right information
can make a major difference in this
critical negotiation.Order this report NOW to find
out what you need to know to
secure the best mortgage for your
next move.
CALL NOW to find out more
about how we can help you both
identify and then avoid these costly
mistakes. You cannot afford to wait
if you are serious about selling your
home for top dollar and without
the hassles that can be associated
with the home selling process.
advertisement
6 costly mistakes home buyers
make when moving up to a larger
home and how to avoid them
We Operate
WEBSITES…
MARKETING TO
We use a combination of branded and less-branded
websites for different types of buyers.
Branded Means More Demand
SearchDaytonHouses.com
SearchCincyHouses.com
SoldIn77.com
Different Audiences
www.KW.com
Less-Branded Means Even More Demand
Internet Marketing
LEAD CAPTURE SYSTEMS
•	Most agents rely on the MLS
alone to market their listings.
•	In order to obtain the farthest
reach for your home, we utilize
the most advanced syndication
network, Listings2Leads (“L2L”).
•	The L2L Network is the
Industry’s leading syndication
site and has reach way beyond
our MLS database.
Expertise
100s of Different Websites
we syndicate our listings to
“Mike Wall is an excellent
agent who set up showings
for me to over 30+ houses
over an 18 month period.
He also gave great
advise on pricing
and closing. If I am buying
another house, Mike will
definitely be my agent.”
– Michael Hardman
Our Internet Marketing
PRODUCES HITSon your property
L2L Listing
Property Address / Listing Date
9	
  
68	
  
1,860	
  
2,880	
  
4,920	
  
8,900	
  
13,600	
  
0	
   5000	
   10000	
   15000	
  
215	
  Alaqua	
  2/22/12	
  
118	
  McCrea	
  2/21/12	
  
233	
  Cypress	
  Knoll	
  2/17/12	
  
108	
  Beaver	
  7/19/10	
  
1548	
  Alaqua	
  2/17/11	
  
1546	
  Alaqua	
  5/13/11	
  
402	
  Laurel	
  Oak	
  1/9/12	
  402 Laurel Oak 1/9/12
1546 Alaqua 5/13/11
1548 Alaqua 2/17/11
108 Beaver 7/19/10
233 Cypress Knoll 2/17/12
118 McCrea 2/21/12
215 Alaqua 2/22/12
Custom Property Sites
According to the National Association of Realtors, over 92% of
home buyers begin their search online.
Our Property Sites include dozens of pictures, capturing the
interest of online buyers.
Single property websites and virtual tours on
the Internet are the ultimate in exposure.
& Virtual Tours
We Create
Property Search Engines
Hundreds of potential buyers use our exclusive website to
search for properties every single day!
Powerful Property Search Engines
POWERFUL
SearchDaytonHouses.com è
SearchCincyHouses.com è
Marketing
Maximizing
The Photographs
Could Make Or Break The Sale…
Of Your Home
Most Agents
$375,000
Bad photography disqualifies your home to the internet
buyer… it’s too easy for them to hit the NEXT button.
take their own photos
$325,000
$495,000
A Professional
According to the Wall Street Journal, only 15%
of home listings use high-end photography, yet
these homes attract more attention, sell faster
and for more money than comparable homes
using non-professional listing photographs.
“In Real Estate, A Picture is Worth $1,000’s or More”
We Use
Photographer
Most Real Estate Companies Use Just One Sign
we install
Yard Signs
ANOTHER HOME
SearchCincyHomes.com
513-204-9922
The Mike Wall
Home Selling Team
ANOTHER HOME
The Mike WallHome Selling TeamSearchDaytonHouses.com937-240-0999
OPEN HOUSEEVERY DAYCALL FOR TIMES
937-240-0999
(513)
204-9922
•	 With multiple signs in your yard, we are able
to attract more drive-by buyers and help them
with their home search and financing options
immediately.
•	 Our VoicePad sign provides buyers with much
more detailed information about your home.
•	 Our Everyday Open House sign generates
traffic too!
EVERYDAY
•	Gives options to the buyer
who is reluctant to contact
an agent for basic home
information
•	Buyer information hotline
provides information on
how to schedule a showing
•	Simple, easy, no-obligation
access to the home
•	Much more effective than
Sunday open house tours!
Only 1-3% of homes sell at
Open Houses… this is the best of both worlds!
OPEN HOUSE
EVERY DAY
CALL FOR TIMES
937-240-0999
Our
Open House Program
Attracts Quality Buyers
“My husband and I needed
to sell our house quickly.
Mike Wall was very
knowledgeable about the
real estate market
and specifically about our
neighborhood. He was able
to sell our home in a little
over one month for the price
that we wanted. He was both
professional and forthright
in our dealings with him.
In addition, he is very
personable and willing
to go the extra mile when
necessary. I highly
recommend Mike
to anybody selling
their home.”
– Tom & Sheila Sutphin
SOPHISTICATED TECHNOLOGIES
VoicePad’s
successful mobile
strategy generates
home buyer leads from
ALL THREE mobile
technologies – Mobile
Web, Text and
Call Capture
Buyers can request home feature information,
special reports, and updates using their mobile phones.
… and we secure buyer leads through
VoicePad 24/7 Info Hotline
such as our
(513)
204-9922
That Solve
These programs are unique
in comparison to our competitors.
we have designed
Unique Consumer Programs
REAL CLIENT PROBLEMS!
From The Competition!
•	 Team Structure & Specialization
•	 Reverse Offers
•	 Equity & Price Evaluations
•	 Professional Photography
•	 Countless Websites
•	 Custom Yard Signs & Riders
•	 Buyers-In-Waiting Program
•	 Home Feedback System
•	 Pre-Inspected Homes
•	 “Sell For Free” Guarantee
•	 Every Day Open House
•	 1-Day Listing Agreement
•	 Home Warranty
•	 1-Day Buyer Loyalty Agreement
•	 Craigslist Program
•	 Reverse Prospecting
•	 Pre-Selling Our Listings
•	 Strategic Suppliers & Affiliates
•	 Changing Front Photos
•	 Awesome Home Selling Guide
•	 Top Producer Action Plans
•	 Short Sale Expertise
•	 30 Day Marketing Plan
•	 Video Blog & Social Marketing
•	 Settlement Statement Mailing
•	 Pre-Selling Communication
•	 Continuous “Boot Camp” Training
•	 SearchDaytonHouses.com
•	 Professional Home Brochures
•	 Weekly Market Snapshot
•	 Value Gift Program
•	 Client Development Team
•	 City Wide Buyers Agent Network
Ourinnovative solutions and programs
SET US APART
Buy This Home
80% of Buyers looking for a home need
to sell theirs before buying another one!
Our Guaranteed Sale Program
•	 We find a Buyer
•	 The Buyer Purchases Your Home
•	 We Sell the Buyer’s Home for FREE!
Benefits You
•	 Your home will stand out and draw the attention of
buyers because it’s easier to buy.
•	 More likely to get stronger offers from buyers because
we are willing to sell their home for free!
No Buyer wants to get stuck with two homes.
Or, worse still, none at all…
Can you see how this USP
can attract 100% of the buyers?
80% MUST SELL
BEFORE BUYING
We’ll Sell Yours Forand
FREE!
Buyers-in-Waiting
Our innovative “Buyers-In-Waiting” Program gives buyers
working with our team priority access to new listings that
match their home buying criteria.
In a single click,
we can pull up every
buyer in our database
that is a potential fit for
your home. We also
present the details of
your property to our
current buyers so they
know about your
home first.
You have the power of a 10 person sales
force working to sell your property
Program
We Have
Our extensive 20,000+
database allows us to market
to a HUGE volume of
potential buyers.
We track every buyer and
seller that comes to us
through our websites,
signs, and other marketing
activities, plus past clients,
sphere of influence contacts,
and many others…
We have tracked all of our incoming
leads since we started in business.
The Most Extensive
in greater Dayton
Buyer Database
ACTIVE BUYER INVENTORY
We have the ability to match buyers with sellers
as soon as your home hits the market!
0	
  
500	
  
1,000	
  
1,500	
  
2,000	
  
2,500	
  
3,000	
  
Oct	
   Nov	
   Dec	
   Jan	
   Feb	
   Mar	
   Apr	
   May	
  
Our
Every Month!
Continues To Grow
“Mike is a realtor I both
trust and respect.
I trust him to give me
all the information and
listen to my needs, then
give me the options to make
a good decision. He not
only assisted in finding a
home, but I used him to sell
it several years later.”
– Eric Hoover
Keep In Touch
Our Client Development Team
of full-time specialists take
incoming calls from potential
buyers and they make calls to
prospective buyers.
Most agents spend less than 1 hour per week
on the phone with prospective buyers
How
Do We
with potential buyers?
buyers agent network
In addition to our Buyers-In-Waiting Program, we market to
all of the Real Estate agents in the area.
We pride ourselves on having great
relationships with other agents and agencies
Area-Wide
PROFESSIONALLY-DESIGNED
We supply every buyer that previews your home
with a professionally-designed, full-color brochure
featuring professional photography and detailed
information about the property.
Home Brochures
“My home SOLD in 13 Days for 100% of Asking Price!
Throughout the process, you were very patient, helpful, informative
and extremely pleasant to work with. Thanks again.”– Chip C.
This exceptional home features custom details
throughout including state of the art kitchen with
family size island and high end appliances, stone
fireplace, outdoor entertaining area, private study with
walk-out deck, built in trophy case, and more. Presti-
gious home in wonderful community.
This exceptional home features custom details
throughout including state of the art kitchen with
family size island and high end appliances, stone
fireplace, outdoor entertaining area, private study with
walk-out deck, built in trophy case, and more. Presti-
gious home in wonderful community.
This exceptional home features custom details
throughout including state of the art kitchen with
family size island and high end appliances, stone
fireplace, outdoor entertaining area.
1234 Main Street
Dayton, OH
For 24-Hour
PRE-RECORDED INFORMATION
CALL
937-361-1279
and enter code 1234
The MikeWall Home SellingTeam
937-361-1279
305 East Central Avenue | Springboro, OH 45066
SearchDaytonHouses.com
1234 Main StreetDayton, OH
This exceptional home features custom details
throughout including state of the art kitchen with
family size island and high end appliances, stone
fireplace, outdoor entertaining area, private study
with walk-out deck, built in trophy case, and more.
Prestigious home in wonderful community.This one won’t last long!
•	 3660 Sq Ft•	 4 Bedrooms•	 3 Baths
•	 Formal Dining•	 Downstairs Master Suite•	 Hardwood floors•	 Custom appliances•	 Etc, Etc.
For 24-HourPRE-RECORDED INFORMATIONCALL
937-361-1279and enter code 1234
Pre-Inspection
Before we market your home,
it will be professionally Pre-Inspected
and covered by an Home Warranty.
This eliminates any surprises
when your property is under contract.
Home Warranty
&
HOME WARRANTY
Pre-Selling Communications
We ask for your help in
gathering some simple facts
about your area and the
distance from your home to
points of interest.
Our Pre-Selling
communications enhance
an Agent’s ability to talk
intelligently with their
buyers about your home.
Most agents don’t conduct their own
research before showing a home.
“Mike is one of the best
real estate pros I have ever
work with. He is a truly
caring individual.
His hard work
and perseverance
are impressive and he
is always looking out
for his clients.”
– K. Hooveredd
Craigslist Program
•	Daily postings generate
multiple leads and huge
interest
•	We create increased
exposure and visibility
for our listings
•	Postings are syndicated
to hundreds of other
real estate websites
•	Extensive lead
follow-up is performed
by our team
We are Experts in Craigslist Advertising
Reverse Offer Program
Instead of waiting for an offer, we can
proactively initiate a transaction by presenting
an interested Buyer with an offer to purchase
your home.
The Reverse Offer consists of a formal sales
agreement and a personalized letter from
our Sellers. The letter is designed to answer
the most common questions we hear from
Buyers, such as:
•	 What is their reason for moving?
•	 How long have they lived here?
•	 What do they like about the area?
•	 When are they planning to move?
•	 What is their bottom line price?
Reverse Offers are an innovative way to make
deals happen in today’s market!
Short Sale Expertise
•	1 out of every 200 homes will be foreclosed upon.
•	Every three months, 250,000 new households enter
into foreclosure.
•	One child in every classroom in America is at risk of losing
his/her home because their parents are unable to pay
their mortgage.
•	Nearly 42% of all American households do not have
enough in liquid financial assets to support themselves
for at least 3 months.
Is your world
turned upside
down? If so,
you are not
alone.
we train
The Average Agent
8 hours / 1 year
Mandated by the state
Practice and Fundamentals
Our Team meets weekly for 2-3 hours to discuss marketing strategies,
new programs and capabilities, and client communications!
To Be The Best…
CONSTANTLY!
The Wall Group’s
Well-Trained Specialists
100+ hours / year
Mandatory for The Wall Group
62% of Home Sellers said
POORCOMMUNICATIONS
that they would not use their agent again
because of…
In Constant Communication
•	We call our clients regularly
•	You’ll hear, firsthand, about
market trends in your area
•	We will share new information,
tactics and marketing strategies
to get your home sold fast and
for top dollar
You Are
with someoneFrom Our Team
Showing Feedback System
Our Showing Feedback System
automates the process of providing
you with comments from agents and
their buyers after they visit your home.
•	 View feedback online 24/7
•	 See exactly what buyers thought of your
home, directly from their agent
•	 Receive summary statistics on all showings
•	 We can email every agent who has shown your
home to advise them of changes
•	Presents an up-to-date and
accurate picture of home sales
in your area
•	Listing and Sold pricing is
displayed graphically
•	A detailed map references your
home relative to other listed
and sold homes
Each week, our clients receive a Market Report which
highlights recent market activity
WEEKLY
Market Snapshot
Report
…AND WE HAVE THE RESULTS
WE WORK HARDto achieve our client’s
goals…
TO BACK IT UP!
The Wall Group helped us find our first home. Eight years later they
were able to sell that home (in 9 days I might add). They assisted
in sending us multiple listings, took us through several homes, and
helped us negotiate the purchase our second home. The Wall Group
is super knowledgeable and brings to the table only listings that fit
your criteria. They have a great eye for detail and if anything looks
out of sorts. I will continue to use their expertise and have already
recommended them to others.
– Micah & Rebekah Green
5 - STAR
PREMIER AGENT

We Sell
Average Agent
4 homes per year
114 homes per year
114
4
More Homes!
Unlike traditional agents,
we sell homes on a regular
basis and, as such, we have
the funds required to properly
market your home.
We Sell
Average Area Agent’s
Days on Market
120+
45
The Wall Group will get your
home sold fast!
That’s not an empty promise
or us just bragging.
It is fact! In hot markets or slow
markets, in every part of town,
The Wall Group’s selling speed
is well-known.
* Source – Multiple Listing Service, excludes short sales
Homes FASTER!
Average Days on Market
to recap:
•	 Team Structure & Specialization
•	 Reverse Offer Program
•	 Equity & Price Evaluations
•	 Professional Photography
•	 Countless Websites
•	 Custom Yard Signs & Riders
•	 Buyers-In-Waiting Program
•	 Home Feedback System
•	 Pre-Inspected Homes
•	 “Sell For Free” Guarantee
•	 Every Day Open House
•	 1-Day Listing Agreement
•	 Home Warranty
•	 1-Day Buyer Loyalty Agreement
•	 Craigslist Program
•	 Reverse Prospecting
•	 Pre-Selling Our Listings
•	 Strategic Suppliers & Affiliates
•	 Changing Front Photos
•	 Awesome Home Selling Guide
•	 Top Producer Action Plans
•	 Short Sale Expertise
•	 30 Day Marketing Plan
•	 Video Blog & Social Marketing
•	 Settlement Statement Mailing
•	 Pre-Selling Communication
•	 Continuous “Boot Camp” Training
•	 SearchDaytonHouses.com
•	 Professional Home Brochures
•	 Weekly Market Snapshot
•	 Value Gift Program
•	 Client Development Team
•	 City Wide Buyers Agent Network
Can you see how our team structure, repeatable systems and
unique programs will CREATE MORE DEMAND for your
home, helping it to sell faster and for more money?
What Makes Our Team Different
From The Competition?
Agreement In Place…
ANOTHER HOME
WallGroupOhio.com
513-299-8999
The Wall Group
Put a
Win-Win
…and Lets
Sell Your Home!

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how much is my home

  • 1. The SELL YOUR HOME AT THE TOP OF THE MARKET! Mike Wall
  • 2. Our MISSION The Wall Group creates raving fan customers by outperforming the industry in ways that sell your home faster, more efficiently and for top dollar. “The Wall Group went above and beyond what you would expect from a realtor. Their knowledge and expertise is second to none! With no question I would recommend The Wall Group with no hesitation!” –Dan & Missy McClure
  • 3. • Stuck in the same old habits, • Using ideas that don’t work, • In combination with obsolete technology, • And with terrible client communications. OUTPERFORMING Industrythe We are part of a 100 year-old industry that has been operating the same way since it began:
  • 4. 1. Poor Communications 2. Long, Drawn-Out One-Year Contract 3. Promised a Selling Price Far From Reality 4. Promised Speed-Of-Sale Far From Reality 5. Were Less Experienced Than They Presented Themselves 6. Wasted A Lot Of Time Showing the Home To Unqualified Possible Buyers 7. Left Out A Critical Detail 8. Lack Of Professionalism 9. Hard To Get Hold Of 10. Didn’t Market My Home Properly 11. Never Showed My Home 12. Too Pushy 13. Didn’t Keep In Touch - No Feedback 14. Lack of Representation 15. Poor Negotiating Skills 16. Sold My Home For A Low Price 17. Too Busy 18. My Home Didn’t Sell 19. Didn’t Do Anything I Couldn’t Have Done Myself! 20. Over Promised, Under Delivered TOP Sellers May Not Go Back To Their REASONS Agent*20
  • 5. for every INDUSTRY PROBLEM… SOLUTION!We create a THE WALL GROUP SOLUTION
  • 6. Our exclusive 1-Day Listing Guarantee With Our Exclusive1-Day Listing Guarantee, you won’t be trapped for twelve months hoping that your home will sell. If you are not completely satisfied with our professional service, Just Fire Us! It really is that simple!
  • 7. Most Agents are solely responsiblefor the tasks MARKETINGMARKETING LENDER/TITLE INTERFACING LENDER/TITLE INTERFACING SHOWING HOMESSHOWING HOMES CLOSING COORDINATIONCLOSING COORDINATION MARKET ANALYSIS MARKET ANALYSIS SALES AGREEMENTS SALES AGREEMENTS LISTING PAPERWORK LISTING PAPERWORK LISTINGHOMES LISTINGHOMES That Result In A Successful Sale
  • 8. The Wall Group’s You get a whole team of professionals working for you (versus a single agent) With Ultimate Home Selling System Listing Coordinator Closing Coordinator Operations Manager Administrative Assistant Market Researcher Marketing Coordinator Accounting/Bookkeeping Client Development Listing Specialists Buyer Specialists “We thought our house would never sell and after listing with Mike we couldn’t believe how much exposure our house got. I’ll tell anyone I know who’s seller their house that Mike is the man to get the job done...” – McKinley & Mendy Cokes
  • 9. With diverse corporate and personal experiences including major account sales, consulting, corporate acquisitions, strategy and real estate investing, I have successfully helped hundreds of buyer and seller clients achieve their real estate goals in the Southwest Ohio Real Estate Market. Accountability, professionalism and customer satisfaction are the cornerstones of my real estate business. My goal is to create raving fans out of every client I work with! • Mike is ranked in the top 1% for units sold in ALL of Ohio • Mike is the #1 agent at Keller Williams Advantage • Mike is endorsed by Mix 107.7’s Jeff Stevens, ESPN Radio’s Mark Neal, and Fly 92.9’s Dan Edwards Mike Wall?Who Is
  • 10. Dedicated Team of Professionals Our
  • 11. DOZENS OF TASKS The typical agent has their hands full! There are to get a property on the market! • Photography • Measurements • Property sheets • MLS inputs • Internet site inputs • Yard Signs • Lockbox • Legal documents • and more!
  • 12. Our Systems To list your home, 22 key systems are activated within the first 72 hours of signing with The Wall Group are your solution… Multiple listing service Your home posted on 100 different websites Multiple yard signs Full-color custom home brochure Internet classifieds Email to our proprietary network of cooperative agents and investors Direct contact with our list of buyers in waiting The Wall Group meets weekly to fully brief the team on each new listing Postcards Listing Agreement Signed Marketing department develops custom marketing plan for your home Marketing department writes ads and sales sheets for your home Aggressive marketing begins through multiple media channels Sell for free program Everyday open house Buyer satisfaction guarantee Guaranteed sale program Area-wide buyers agent network 24-hour talking ads Custom sign riders Professional photography and video tour International referral network
  • 13. The 3 Key Factors We Pay Attention To THAT SELL HOMES Pricing Strategy Aggressive Marketing Condition & Show-ability
  • 14. • 90% of any great marketing plan is pricing your home in the right range • The price must be below those homes that offer more features or your home will sit on the market until they sell first • The price a home will sell for is ultimately determined by what a buyer is willing to pay Pricing Strategy Pricing is the #1 factor in your home selling fast AND for the most amount of money!
  • 15. WHAT DETERMINES We can’t control location, competition, and market conditions, but we must consider them in setting the optimal listing price! Price?
  • 16. What’s Important to You . . . Time or Money? Determining an effective Pricing Strategy will yield the maximum number of showings and lead to a great offer. LESS TIME MORE MONEY Multiple Offers Market Value 60% 75% 90% 30% 10%+15% +10% -10% -15% Asking (listing) Price in relation to MarketValue % of prospective buyers who will look at your home
  • 17. Listing Price Generates the optimal Offers This is how we gauge whether your price is attracting buyers in the current market. The market is constantly changing, and buyers ultimately determine market value. Drive-BysO nly = 12%+ Off Drive -BysOnly&Low # of Showings = 6-12%Off Show ingsbutNo Offers = 4- 6%Off OFF ERS
  • 18. “PRICE BRACKETING” WalMart® uses the $9.99 odd-even pricing method very successfully, but buyers searching online might start at $10.00 and never see the product. we use To Set Your Price Right… Missed by buyers searching $300,000 & up $200,000 $250,000 $300,000 $201,500 $251,900 $199,900 $305,900 $249,900 $299,900Missed by buyers searching $200,000 & below MISTAKE CORRECT PRICING MISTAKE
  • 19. our equity evaluation • Comparative Market Analysis • Technical Analysis • Internet Estimates • Square Footage Analysis And finally, a summary of the research gives us a range for the optimal listing price. We use evaluations like this for both buyers and sellers! We blow away any other agent’s price analysis, hands down! Prices Your Home To Sell! We prepare a customized Equity Evaluation to establish a market-competitive selling price for each of our listings. Our experienced researcher draws on data from multiple sources to conduct each of the analyses listed below.       Equity  Evaluation   Summary  of  Research  Results     Roanoke,  VA     1.  Comparable  Market  Analysis  ..............................................................................  $330,000-­‐$820,000     chnical  Analysis   ......................................................................................  $529,562   ..................................  $507,383   EQUITY EVALUATION Summary of Research Results Dayton, OH 1. Comparable Market .....................Analysis $330,000-$820,000 2. Technical Analysis Average............................................................... $529,562 Median................................................................ $507,383 3. Internet Estimates Zillow.com........................................................... $454,044 4. Square Footage Analysis Average.............................................................. $476,136 Median................................................................ $434,322 Evaluation Range: $ 100,000-$250,000 Market  Absorption  Analysis  for       Roanoke, VA       Real  Estate  is  supply  and  demand  driven.  By  determining   the  absorption  rate  we  can  tell  if  your  home  should  sell  quickly  and  for   more  money  or  if  we  should  expect  a  longer  market  time.  Statistically   homes  that  sell  in  30  days  or  less  sell  at  99.2%  of  the  asking   price  while  homes  that  sell  in  31-­‐-­‐-­‐90  days  sell  at  96%  of  the  asking  price.  Homes  on  the  market  for  more  than  90  days  sell  at  91%  of   the  asking  price  AND  have  a  71%  chance  of  not  selling  at  all.     Target  Area:      $330,000-­‐-­‐-­‐$820,000       Market  Statistics:     Target  Price  Range   $330,000 to   $820,000   Current  Number  of  Homes  on  the  Market     81   Current  Days  on  the  Market     134   Current  Average  List  Price     $468,055       Past      12  Months     Previous  12  Months     Number  of  Homes  SOLD     67     86.1%   36   Average  SOLD  Days  on  the  Market     116     -­‐-­‐-­‐18.3%   142   Current  Average  Sold  Price     $462,235     -­‐-­‐-­‐5.5%   $488,000   Number  of  Homes  that  SOLD  per  Month     5.6   Number  of  Months  of  Inventory     14.5     Number  of  Homes  that  FAILED  to  SELL   74 Number  of  Homes  that  SOLD     67         Target  Date:     3 Months     Number  of  NEW  Inventory  for  this  Period   38.8     Total  Inventory   119.8   Number  of  Homes  that  will  SELL   17   14%   Number  of  Homes  that  will  NOT  SELL   103   86%       Pricing  Strategy  Guide   IF…   0-­‐-­‐-­‐2  Months  of  Inventory   3-­‐-­‐-­‐4  Months  of  Inventory   5-­‐-­‐-­‐6  Months  of  Inventory   7-­‐-­‐-­‐12  Months  of  Inventory       THEN…   Price  with  to  10%  ABOVE  Market   Price  Aggressively   with  Market   Price  with  to  5%  BELOW  Market   Price  10%  BELOW  Market   12  Months  of  Inventory  or  More     Price  10%+  BELOW  Market   Dayton, OH
  • 20. Condition & Show-ability How your home shows in person, in pictures and online are all very important in getting top dollar for your home in today’s market. First impressions last a lifetime.
  • 21. First Impressions The goal is to present your home in the best possible light. sell houses
  • 22. 75Point Checklist Follow our checklist carefully to prepare your home for sale. 92% of buyers search online; the photographs of your home could make or break the sale! Our for preparing your home for sale
  • 23. The Wall Group’s Please take some time to read through our home selling guide for tons of helpful tips to prepare your home for sale. A clean home sells. SELL YOUR HOME AT THE TOP OF THE MARKET! Home Selling Guide “The Wall Group worked hard for us. We were from out of state and had a short time to look at houses. We ended up in the perfect house and they were very helpful getting us here! “ – Boyce & Downi Fish
  • 24. Aggressive Marketing A well-planned and well-executed marketing strategy gets your home sold fast and for top dollar. The best marketing plans create exposure to as many potential buyers as possible by delivering a consistent message about your home through a variety of marketing media.
  • 25. Multiple Marketing ProgramsWe Use to maximize your home’s exposure A new report has just been re- leased which identifies the 6 most common and costly mistakes that home buyers make when buy- ing a home. Mortgage regulations have changed significantly over the last few years, making your options wider than ever. Subtle changes in the way you approach mortgage shopping, and even small differ- ences in the way you structure your mortgage, can cost or save you literally thousands of dollars and years of expense. Whether you are about to buy your first home, or are planning to make a move to your next home, it is critical that you inform yourself about the factors involved. In answer to this issue, industry insiders have prepared a FREE special report entitled “6 Things You Must Know Before You Buy”. Having the right information can make a major difference in this critical negotiation.Order this report NOW to find out what you need to know to secure the best mortgage for your next move. CALL NOW to find out more about how we can help you both identify and then avoid these costly mistakes. You cannot afford to wait if you are serious about selling your home for top dollar and without the hassles that can be associated with the home selling process. advertisement 6 costly mistakes home buyers make when moving up to a larger home and how to avoid them
  • 27. MARKETING TO We use a combination of branded and less-branded websites for different types of buyers. Branded Means More Demand SearchDaytonHouses.com SearchCincyHouses.com SoldIn77.com Different Audiences www.KW.com Less-Branded Means Even More Demand
  • 28. Internet Marketing LEAD CAPTURE SYSTEMS • Most agents rely on the MLS alone to market their listings. • In order to obtain the farthest reach for your home, we utilize the most advanced syndication network, Listings2Leads (“L2L”). • The L2L Network is the Industry’s leading syndication site and has reach way beyond our MLS database. Expertise
  • 29. 100s of Different Websites we syndicate our listings to “Mike Wall is an excellent agent who set up showings for me to over 30+ houses over an 18 month period. He also gave great advise on pricing and closing. If I am buying another house, Mike will definitely be my agent.” – Michael Hardman
  • 30. Our Internet Marketing PRODUCES HITSon your property L2L Listing Property Address / Listing Date 9   68   1,860   2,880   4,920   8,900   13,600   0   5000   10000   15000   215  Alaqua  2/22/12   118  McCrea  2/21/12   233  Cypress  Knoll  2/17/12   108  Beaver  7/19/10   1548  Alaqua  2/17/11   1546  Alaqua  5/13/11   402  Laurel  Oak  1/9/12  402 Laurel Oak 1/9/12 1546 Alaqua 5/13/11 1548 Alaqua 2/17/11 108 Beaver 7/19/10 233 Cypress Knoll 2/17/12 118 McCrea 2/21/12 215 Alaqua 2/22/12
  • 31. Custom Property Sites According to the National Association of Realtors, over 92% of home buyers begin their search online. Our Property Sites include dozens of pictures, capturing the interest of online buyers. Single property websites and virtual tours on the Internet are the ultimate in exposure. & Virtual Tours We Create
  • 32. Property Search Engines Hundreds of potential buyers use our exclusive website to search for properties every single day! Powerful Property Search Engines POWERFUL SearchDaytonHouses.com è SearchCincyHouses.com è
  • 34. The Photographs Could Make Or Break The Sale… Of Your Home
  • 35. Most Agents $375,000 Bad photography disqualifies your home to the internet buyer… it’s too easy for them to hit the NEXT button. take their own photos $325,000 $495,000
  • 36. A Professional According to the Wall Street Journal, only 15% of home listings use high-end photography, yet these homes attract more attention, sell faster and for more money than comparable homes using non-professional listing photographs. “In Real Estate, A Picture is Worth $1,000’s or More” We Use Photographer
  • 37. Most Real Estate Companies Use Just One Sign we install Yard Signs ANOTHER HOME SearchCincyHomes.com 513-204-9922 The Mike Wall Home Selling Team ANOTHER HOME The Mike WallHome Selling TeamSearchDaytonHouses.com937-240-0999 OPEN HOUSEEVERY DAYCALL FOR TIMES 937-240-0999 (513) 204-9922 • With multiple signs in your yard, we are able to attract more drive-by buyers and help them with their home search and financing options immediately. • Our VoicePad sign provides buyers with much more detailed information about your home. • Our Everyday Open House sign generates traffic too!
  • 38. EVERYDAY • Gives options to the buyer who is reluctant to contact an agent for basic home information • Buyer information hotline provides information on how to schedule a showing • Simple, easy, no-obligation access to the home • Much more effective than Sunday open house tours! Only 1-3% of homes sell at Open Houses… this is the best of both worlds! OPEN HOUSE EVERY DAY CALL FOR TIMES 937-240-0999 Our Open House Program Attracts Quality Buyers “My husband and I needed to sell our house quickly. Mike Wall was very knowledgeable about the real estate market and specifically about our neighborhood. He was able to sell our home in a little over one month for the price that we wanted. He was both professional and forthright in our dealings with him. In addition, he is very personable and willing to go the extra mile when necessary. I highly recommend Mike to anybody selling their home.” – Tom & Sheila Sutphin
  • 39. SOPHISTICATED TECHNOLOGIES VoicePad’s successful mobile strategy generates home buyer leads from ALL THREE mobile technologies – Mobile Web, Text and Call Capture Buyers can request home feature information, special reports, and updates using their mobile phones. … and we secure buyer leads through VoicePad 24/7 Info Hotline such as our (513) 204-9922
  • 40. That Solve These programs are unique in comparison to our competitors. we have designed Unique Consumer Programs REAL CLIENT PROBLEMS!
  • 41. From The Competition! • Team Structure & Specialization • Reverse Offers • Equity & Price Evaluations • Professional Photography • Countless Websites • Custom Yard Signs & Riders • Buyers-In-Waiting Program • Home Feedback System • Pre-Inspected Homes • “Sell For Free” Guarantee • Every Day Open House • 1-Day Listing Agreement • Home Warranty • 1-Day Buyer Loyalty Agreement • Craigslist Program • Reverse Prospecting • Pre-Selling Our Listings • Strategic Suppliers & Affiliates • Changing Front Photos • Awesome Home Selling Guide • Top Producer Action Plans • Short Sale Expertise • 30 Day Marketing Plan • Video Blog & Social Marketing • Settlement Statement Mailing • Pre-Selling Communication • Continuous “Boot Camp” Training • SearchDaytonHouses.com • Professional Home Brochures • Weekly Market Snapshot • Value Gift Program • Client Development Team • City Wide Buyers Agent Network Ourinnovative solutions and programs SET US APART
  • 42. Buy This Home 80% of Buyers looking for a home need to sell theirs before buying another one! Our Guaranteed Sale Program • We find a Buyer • The Buyer Purchases Your Home • We Sell the Buyer’s Home for FREE! Benefits You • Your home will stand out and draw the attention of buyers because it’s easier to buy. • More likely to get stronger offers from buyers because we are willing to sell their home for free! No Buyer wants to get stuck with two homes. Or, worse still, none at all… Can you see how this USP can attract 100% of the buyers? 80% MUST SELL BEFORE BUYING We’ll Sell Yours Forand FREE!
  • 43. Buyers-in-Waiting Our innovative “Buyers-In-Waiting” Program gives buyers working with our team priority access to new listings that match their home buying criteria. In a single click, we can pull up every buyer in our database that is a potential fit for your home. We also present the details of your property to our current buyers so they know about your home first. You have the power of a 10 person sales force working to sell your property Program
  • 44. We Have Our extensive 20,000+ database allows us to market to a HUGE volume of potential buyers. We track every buyer and seller that comes to us through our websites, signs, and other marketing activities, plus past clients, sphere of influence contacts, and many others… We have tracked all of our incoming leads since we started in business. The Most Extensive in greater Dayton Buyer Database
  • 45. ACTIVE BUYER INVENTORY We have the ability to match buyers with sellers as soon as your home hits the market! 0   500   1,000   1,500   2,000   2,500   3,000   Oct   Nov   Dec   Jan   Feb   Mar   Apr   May   Our Every Month! Continues To Grow “Mike is a realtor I both trust and respect. I trust him to give me all the information and listen to my needs, then give me the options to make a good decision. He not only assisted in finding a home, but I used him to sell it several years later.” – Eric Hoover
  • 46. Keep In Touch Our Client Development Team of full-time specialists take incoming calls from potential buyers and they make calls to prospective buyers. Most agents spend less than 1 hour per week on the phone with prospective buyers How Do We with potential buyers?
  • 47. buyers agent network In addition to our Buyers-In-Waiting Program, we market to all of the Real Estate agents in the area. We pride ourselves on having great relationships with other agents and agencies Area-Wide
  • 48. PROFESSIONALLY-DESIGNED We supply every buyer that previews your home with a professionally-designed, full-color brochure featuring professional photography and detailed information about the property. Home Brochures “My home SOLD in 13 Days for 100% of Asking Price! Throughout the process, you were very patient, helpful, informative and extremely pleasant to work with. Thanks again.”– Chip C. This exceptional home features custom details throughout including state of the art kitchen with family size island and high end appliances, stone fireplace, outdoor entertaining area, private study with walk-out deck, built in trophy case, and more. Presti- gious home in wonderful community. This exceptional home features custom details throughout including state of the art kitchen with family size island and high end appliances, stone fireplace, outdoor entertaining area, private study with walk-out deck, built in trophy case, and more. Presti- gious home in wonderful community. This exceptional home features custom details throughout including state of the art kitchen with family size island and high end appliances, stone fireplace, outdoor entertaining area. 1234 Main Street Dayton, OH For 24-Hour PRE-RECORDED INFORMATION CALL 937-361-1279 and enter code 1234 The MikeWall Home SellingTeam 937-361-1279 305 East Central Avenue | Springboro, OH 45066 SearchDaytonHouses.com 1234 Main StreetDayton, OH This exceptional home features custom details throughout including state of the art kitchen with family size island and high end appliances, stone fireplace, outdoor entertaining area, private study with walk-out deck, built in trophy case, and more. Prestigious home in wonderful community.This one won’t last long! • 3660 Sq Ft• 4 Bedrooms• 3 Baths • Formal Dining• Downstairs Master Suite• Hardwood floors• Custom appliances• Etc, Etc. For 24-HourPRE-RECORDED INFORMATIONCALL 937-361-1279and enter code 1234
  • 49. Pre-Inspection Before we market your home, it will be professionally Pre-Inspected and covered by an Home Warranty. This eliminates any surprises when your property is under contract. Home Warranty & HOME WARRANTY
  • 50. Pre-Selling Communications We ask for your help in gathering some simple facts about your area and the distance from your home to points of interest. Our Pre-Selling communications enhance an Agent’s ability to talk intelligently with their buyers about your home. Most agents don’t conduct their own research before showing a home. “Mike is one of the best real estate pros I have ever work with. He is a truly caring individual. His hard work and perseverance are impressive and he is always looking out for his clients.” – K. Hooveredd
  • 51. Craigslist Program • Daily postings generate multiple leads and huge interest • We create increased exposure and visibility for our listings • Postings are syndicated to hundreds of other real estate websites • Extensive lead follow-up is performed by our team We are Experts in Craigslist Advertising
  • 52. Reverse Offer Program Instead of waiting for an offer, we can proactively initiate a transaction by presenting an interested Buyer with an offer to purchase your home. The Reverse Offer consists of a formal sales agreement and a personalized letter from our Sellers. The letter is designed to answer the most common questions we hear from Buyers, such as: • What is their reason for moving? • How long have they lived here? • What do they like about the area? • When are they planning to move? • What is their bottom line price? Reverse Offers are an innovative way to make deals happen in today’s market!
  • 53. Short Sale Expertise • 1 out of every 200 homes will be foreclosed upon. • Every three months, 250,000 new households enter into foreclosure. • One child in every classroom in America is at risk of losing his/her home because their parents are unable to pay their mortgage. • Nearly 42% of all American households do not have enough in liquid financial assets to support themselves for at least 3 months. Is your world turned upside down? If so, you are not alone.
  • 54. we train The Average Agent 8 hours / 1 year Mandated by the state Practice and Fundamentals Our Team meets weekly for 2-3 hours to discuss marketing strategies, new programs and capabilities, and client communications! To Be The Best… CONSTANTLY! The Wall Group’s Well-Trained Specialists 100+ hours / year Mandatory for The Wall Group
  • 55. 62% of Home Sellers said POORCOMMUNICATIONS that they would not use their agent again because of…
  • 56. In Constant Communication • We call our clients regularly • You’ll hear, firsthand, about market trends in your area • We will share new information, tactics and marketing strategies to get your home sold fast and for top dollar You Are with someoneFrom Our Team
  • 57. Showing Feedback System Our Showing Feedback System automates the process of providing you with comments from agents and their buyers after they visit your home. • View feedback online 24/7 • See exactly what buyers thought of your home, directly from their agent • Receive summary statistics on all showings • We can email every agent who has shown your home to advise them of changes
  • 58. • Presents an up-to-date and accurate picture of home sales in your area • Listing and Sold pricing is displayed graphically • A detailed map references your home relative to other listed and sold homes Each week, our clients receive a Market Report which highlights recent market activity WEEKLY Market Snapshot Report
  • 59. …AND WE HAVE THE RESULTS WE WORK HARDto achieve our client’s goals… TO BACK IT UP! The Wall Group helped us find our first home. Eight years later they were able to sell that home (in 9 days I might add). They assisted in sending us multiple listings, took us through several homes, and helped us negotiate the purchase our second home. The Wall Group is super knowledgeable and brings to the table only listings that fit your criteria. They have a great eye for detail and if anything looks out of sorts. I will continue to use their expertise and have already recommended them to others. – Micah & Rebekah Green 5 - STAR PREMIER AGENT 
  • 60. We Sell Average Agent 4 homes per year 114 homes per year 114 4 More Homes! Unlike traditional agents, we sell homes on a regular basis and, as such, we have the funds required to properly market your home.
  • 61. We Sell Average Area Agent’s Days on Market 120+ 45 The Wall Group will get your home sold fast! That’s not an empty promise or us just bragging. It is fact! In hot markets or slow markets, in every part of town, The Wall Group’s selling speed is well-known. * Source – Multiple Listing Service, excludes short sales Homes FASTER! Average Days on Market
  • 62. to recap: • Team Structure & Specialization • Reverse Offer Program • Equity & Price Evaluations • Professional Photography • Countless Websites • Custom Yard Signs & Riders • Buyers-In-Waiting Program • Home Feedback System • Pre-Inspected Homes • “Sell For Free” Guarantee • Every Day Open House • 1-Day Listing Agreement • Home Warranty • 1-Day Buyer Loyalty Agreement • Craigslist Program • Reverse Prospecting • Pre-Selling Our Listings • Strategic Suppliers & Affiliates • Changing Front Photos • Awesome Home Selling Guide • Top Producer Action Plans • Short Sale Expertise • 30 Day Marketing Plan • Video Blog & Social Marketing • Settlement Statement Mailing • Pre-Selling Communication • Continuous “Boot Camp” Training • SearchDaytonHouses.com • Professional Home Brochures • Weekly Market Snapshot • Value Gift Program • Client Development Team • City Wide Buyers Agent Network Can you see how our team structure, repeatable systems and unique programs will CREATE MORE DEMAND for your home, helping it to sell faster and for more money? What Makes Our Team Different From The Competition?
  • 63. Agreement In Place… ANOTHER HOME WallGroupOhio.com 513-299-8999 The Wall Group Put a Win-Win …and Lets Sell Your Home!