KAT KITT'S REAL ESTATE LISTING PRESENTATION- Getting Your Home Sold

1. Getting Your Home SOLD!
Kat Kitt
(612) 839-6927
katkitt@counselorrealty.com
katkitt@lakeminnetonkaareahomes.com

2. WHY CHOOSE COUNSELOR?
Experience is KEY!
* It would be our pleasure to market and manage
the sale of your home.
* At Counselor Realty your house is a home
- not just another listing.
* We are an agent owned company whose agents average
12 years’ experience compared to just 2 years for the
industry.
* Our experience helps us outsell the average agent 3 to 1.
* Experienced Counselor agents will help you avoid
problems, offer expert advice and cut through the red
tape of a real estate transaction.
* Creating a smooth transaction for you and your family.

3. AS YOUR SELLER ’S AGENT
Redefining excellence takes a lot of devotion and hard work.
The service we provide guarantees your satisfaction.
Process
Just as each person has different wants
and needs, each home is different and
unique. We analyze your situation and
tailor our marketing approach
to be the most effective for your
property. Our proven techniques get
results - FAST.
Integrity
We treat people with respect, good
humor and consideration. We know we
have to earn your trust and we work hard to achieve this goal. You can rely
on us.
Peace of Mind
Working with us puts you at ease. Difficult situations such as divorce or
foreclosures are made easier when this top-notch professional works for you.
We take the time to explain every step of your transaction with patience and
understanding.
Results
We have a track record that demonstrates excellence in the real estate
industry. Our combination of outstanding service and innovative marketing
techniques have made our clients satisfied goal achievers. Put us to work for
you and get the results you deserve.

4. AS A HOME SELLER, WHAT SHOULD
I KNOW ABOUT DUAL AGENCY?
Dual agency is created when a real estate broker represents the seller
and the buyer in a real estate transaction. This situation is more
likely to occur with a large real estate company that has many
listings and a large number o salespeople working with buyers.
Important considerations for sellers:
More buyers will see your home if you allow dual agency
Buyers may choose “Buyer Broker” representation during their home search process with a
Counselor Realty sales associate. By consenting to dual agency, all prospective buyers
working with Counselor Realty associates will be able to see your home. Without your dual
agency acceptance, buyers who have chosen an agency relationship with Counselor Realty will
not be able to see or purchase your home through Counselor Realty.
“Motivational” information is kept confidential
Buyers and sellers may share motivational information with their real estate sales associate.
This could include information on acceptable price, terms and their reason for buying
or selling. In a proper dual agency situation, this information will be kept confidential.
Confidentiality prevents either party from having a negotiating advantage.
Buyers and sellers get equal representation from all associates
All of the sales associates involved in the transaction owe an equal level of representation to
the buyers and sellers. All information will be shared with both parties with the exception
of the final price or terms either party will agree to, their motivation for making those
decisions, or if specific information is designated confidential by either party in writing.
Seller will get negotiation options and potential outcomes
The broker will advise the seller as to negotiation options as well as the future ramifications of
those decisions. Advice may take place prior to or during the presentation, negotiation and
acceptance of an offer to purchase.

5. MOST BUYERS WILL FIND YOUR HOME
When you list with us, we will advertise your home on
our CounselorRealty.com site , our agents websites, and
all other MLS broker sites in the area. Through Broker
Reciprocity your home will also be put on
CBBurnet.com, EdinaRealty.com, Re/Max. com,
TheMLSOnline .com plus many more .

6. INTERNET MARKETING
We will syndicate your listing to multiple websites locally,
nationally, and internationally! We will market your home on the
top four websites where consumers search for real estate.
realtor.com zillow.com
trulia.com homes.yahoo.com

7. YOUR FIRST SHOWINGS START ONLINE!
Consumers today star their home search online,
narrowing their price range and areas, look at
the photos of the properties then drive by.
Your second showing is when they actually set
up an appointment to see the property.
It is crucial your property photographs well and
has curb appeal .

8. SO MANY SOURCES OF DATA —
—but how do Buyers find us??
My marketing includes “think like a buyer ”.
The approach will make it easy for a buyer to
find , view and appreciate all the details
of YOUR property.

9. Use o the INTERENT continues to grow.
In fact, 96% o buyers under age 44 used the
internet to assist in their search in 2012.

10. EMAIL MARKETING
We will announce your listing to our complete database
o clients, prospects, and agents who work in your area.
This is your virtual postcard from Kat Kitt (X) Click Here For More Details
Open Sunday 12/2/13 From 1:00 - 3:00
210 West Point Drive, Tonka Bay
Kat Kitt
Counselor Realty
(612) 839-6927
This lovely, 2008 renovated Tonka Bay home features new windows,
interior doors, dark stained ash wood floors, furnace, water heater,
air conditioner, top of the line stainless steel appliances, glass
banisters, new carpet & window treatments.
Gorgeous views of Lake Minnetonka & private marina
1/2 block away!
Offered at $479,000. See it Sunday!

11. SOCIAL MEDIA MARKETING
We will market your home on our social media sites and
promote it to our network.
YouTube.com
Twitter.com
facebook.com

12. FLYERS AND PRINT MARKETING
We will create customized flyers for your property

13. THE PROCESS
Discuss your goals in moving
Tour your property
Review a customized marketing plan
Explain forms and procedures
Come to mutual agreement

14. REASONS A PROPERTY SELLS
Location
Price
Condition of the Property
Terms and possession
Market Exposure by Agent
You control 3 of the 5 reasons

15. Designed to capture the maximum exposure for your home in the shortest period of time, I’ll
implement my proven 20-Step marketing plan.
We will:
.Price your home strategically so you’re competitive with the current market and current price
trends.
.Stage your home to cast a positive light on the features most important to buyers:
Uncluttered rooms & closets, fresh paint, and terrific curb appeal.
.Place “for sale” signage, complete with property fliers easily accessible to drive-by prospects.
.Distribute “just listed” notices to neighbors encouraging them to tell family and friends about
your home.
.Optimize your home’s internet presence by posting information in the Counselor Realty
Listing System, as well as in local and global MLS systems, including plenty of photographs and
a description of your property.
.Produce a 360° virtual tour of your home, placing it on multiple websites to attract both local
and out of town buyers.
. Create a home book, comment cards and fliers to place inside your property.
.Target my marketing to active real estate agents who specialize in selling homes in your
neighborhood.
.Include your home in our company and MLS tours, allowing other agents to see your home for
themselves.
.Advertise your home in my real estate magazine and neighborhood newsletter as well as in
direct mail campaigns, email campaigns and social media.
.Create an open house schedule to promote your property to prospective buyers and market those
open houses.
.Target active buyers and investors in my database who are looking for homes in your price range
and area.
.Provide you with weekly updates detailing my marketing efforts, including comments from
prospective buyers and agents who have visited your home.
.Personal Property Website
.Facebook Property Listing Page
.Personal Property Business Cards
.Brochures
.Create a text message number & QR code
.Floor Plans
MY 19 STEP MARKETING PLAN

16. YOU COMPETE WITH 11 OTHER
LISTINGS...
On average , people look at 12 homes before deciding -
so you need to make sure your home shows well and
is priced right compared to others in the market.
Your home

17. BECAUSE THE INTERNET HAS MILLIONS
OF LISTINGS ……..
I will make YOURS stand out!

18. WHAT TYPE OF MARKET ARE WE IN?
CHECK THE “INVENTORY ”?
Month’s Supply Impact on Price
1-3 Months
• Sellers!
• Appreciation
4-5 Months
• Buyer/Seller
• The Norm
6+ Months
• Buyers!
• Depreciation

19. TIME IS YOUR ENEMY
A property attracts the most attention , excitement and
interest from the real estate community and potential
buyers when it is first listed on the market
Improper pricing at the initial listing misses out on
this peak interest period and may result in your
property languishing on the market
The longer your home is on the market,
the less it will sell for.

20. IS YOUR PRICE ON TARGET?
This shows you what happens if it is no...
Get an offer………………………………………….Pri
Showings but no offers…………………...4-6% too h
Drive-bys, few showings……………….6-12% too hi
Drive-bys, no showings…………………..12+% too h

21. IS IT WORTH THE TIME AND EFFORT?
SIMPLE PROJECT COST RETURN
Cleaning and de cluttering $290 $1,990
Brightening $375 $1,550
Smart staging $550 $2,194
Landscaping $540 $1,932
Electrical & Plumbing $535 $1,505
Carpets $647 $1,739
Excerpted from HomeGain’s 2011 Home Sale Maximizer Survey.

22. HOME PROTECTION PLAN
Home Warranties pick up where homeowners insurance
leaves of. Let us help make your home easier to sell!
Independently Provided By
St. Paul & Suburbs (651) 332-6633
Minneapolis & Suburbs (612) 332-6633
www.bonfe.com

23. COUNSELOR CARES
Giving back to the community
Counselor Realty’s Annual Golf
Tournament benefits the MN
National Guard Youth Camp.
Counselor Realty is a proud participant in the annual breast cancer
Race for the Cure at the Mall o America every Mothers Day.
Counselor Realty is a proud to
be a supporter o Toys for Tots.

24. WHAT ’S IN A NAME?
The word counselor implies know-how, judgment,
knowledge, savvy, expertise, and experience.
Put the sign of experience on your property.
It ’s the sign of success!