Ultimate listing presentation

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How to sell in this market
this will be the PLAN

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Ultimate listing presentation

  1. 1. The Ultimate Listing Presentation $elling Your Home For All It’s Worth
  2. 2. Your Home Will Sell: <ul><li>Fast </li></ul><ul><li>For Top Dollar </li></ul><ul><li>With the Least Amount of Hassle </li></ul>
  3. 3. You’ll Receive Superior Results <ul><li>Our Unique Team System </li></ul><ul><li>Our Exclusive and Innovative Consumer Programs </li></ul><ul><li>Our Leading Edge Technology </li></ul><ul><li>Specialized Knowledge </li></ul>
  4. 4. 72% of homeowners are Dissatisfied with their agent’s performance
  5. 5. The Major Reason: POOR COMMUNICATION
  6. 6. Meet with home owner to list their home. Measure all the rooms. Determine Key selling features of the home. Prepare a thorough comparative marketing analysis of the neighborhood. Help determine an appropriate listing price for the home. Prepare all paperwork for proper documentation of the listing. Transfer all listing details to MLS (multiple listing service.) Take a picture of the property. Get keys cut. Affix a lock box. Put up the sign. Write and ad for the property. Design an ad space for the ad. Place the ad in appropriate media. Ensure proper rotation of the ad. Make cold calls to source new buyers and sellers. Knock on doors to source buyers and sellers. Preview homes for prospective buyers. Show home to prospective buyers. Prepare feature sheets of the home. Deliver the feature sheets to the home owner. Organize an open house. Attend the open house. Remain up to date on all showing of your home. There is a lot to do to get a home sold Meet with home owner to list their home. Measure all the rooms. Determine Key selling features of the home. Prepare a thorough comparative marketing analysis of the neighborhood. Help determine an appropriate listing price for the home. Prepare all paperwork for proper documentation of the listing. Transfer all listing details to MLS (multiple listing service.) Take a picture of the property. Get keys cut. Affix a lock box. Put up the sign. Write and ad for the property. Design an ad space for the ad. Place the ad in appropriate media. Ensure proper rotation of the ad. Make cold calls to source new buyers and sellers. Knock on doors to source buyers and sellers. Preview homes for prospective buyers. Show home to prospective buyers. Prepare feature sheets of the home. Deliver the feature sheets to the home owner. Organize an open house. Attend the open house. Remain up to date on all showing of your home.
  7. 7. The ABC’s of Real Estate Marketing (What Most Realtors Do) ABC
  8. 8. The ABC’s of Real Estate Service (What Most Realtors Do) A dvertise themselves
  9. 9. The ABC’s of Real Estate Service (What Most Realtors Do) B ang a Sign on Your Lawn
  10. 10. The ABC’s of Real Estate Service (What Most Realtors Do) C reate an Ad for the Papers (and maybe run it)
  11. 11. The ABC’s of Real Estate Service (What Most Realtors Do) D ownload Your Listings to MLS
  12. 12. The ABC’s of Real Estate Service (What Most Realtors Do) E ncourage Their Office to Show it
  13. 13. The ABC’s of Real Estate Service (What Most Realtors Do) F igure They Might Try an Open House
  14. 14. The ABC’s of Real Estate Service (What Most Realtors Do) G et on Their Knees & Pray it Will Sell
  15. 15. How Most Agents Operate
  16. 16. The Ultimate Homeselling System
  17. 17. <ul><li>Each Team Member Has a Specific Role To Play In The Selling Of Your Home </li></ul>
  18. 18. Staffing the Real Estate Office of the Future Rain Maker Administration Buyers Agents Customer Service Closing Coordinator Computers / Database
  19. 19. Our Innovative Consumer Programs
  20. 20. <ul><li>We have pioneered unique and exclusive consumer programs not offered by any other agent </li></ul>
  21. 21. TEXT nos. for IPhones <ul><li>Your Property website </li></ul><ul><li>Unique URL downloaded to Iphones simply by texting your unique no from the sign </li></ul>
  22. 22. The Problem
  23. 23. The Solution
  24. 24. The Solution
  25. 25. Benefits to Homesellers <ul><li>Detailed information about your home is available to interested buyers 24 hours a day, 7 days a week. </li></ul>
  26. 26. Benefits to Homesellers <ul><li>Detailed information about your home is available to interested buyers 24 hours a day, 7 days a week. </li></ul><ul><li>Because buyers don’t have to speak to an agent we get 3 times as many calls </li></ul>
  27. 27. <ul><li>The perspective buyers who view your home are pre-qualified because they have already received information on your house via email and text </li></ul>Benefits to Homesellers
  28. 28. TOUR OF HOMES Redefining the Traditional Open House
  29. 29. Tour of Homes The Traditional Open House
  30. 31. Tour of Homes Video
  31. 32. BUYER PROFILE SYSTEM
  32. 33. The Problem Most Agents pick 6 homes, show you 4 and try to sell you 1
  33. 34. The Solution Our One-of-a-kind Buyer Profile System gives buyers priority access to hot new listings that match their home buying criteria
  34. 36. TEXT URL your property
  35. 38. <ul><li>Buyers drive around looking at houses and typically write down 15 or more telephone numbers from FOR SALE signs </li></ul><ul><li>Unlikely to call all those numbers </li></ul><ul><li>Unlikely to have a clear, uncluttered picture of each home after the call </li></ul>The Problem
  36. 39. The Solution
  37. 40. Benefits to Homesellers <ul><li>Our Talking House sign makes your home stand out and draws the attention of prospective buyers </li></ul>
  38. 41. <ul><li>Buyers get information easily, immediately, and in the comfort of their car. All without speaking to an agent </li></ul>Benefits to Homesellers
  39. 42. Benefits to Homesellers <ul><li>Detailed information about your home is available to interested buyers 24 hours a day, 7 days a week. </li></ul>
  40. 43. Benefits to Homesellers <ul><li>Detailed information about your home is available to interested buyers 24 hours a day, 7 days a week. </li></ul><ul><li>Because buyers don’t have to speak to an agent we get 3 times as many calls </li></ul>
  41. 44. <ul><li>The perspective buyers who view your home are pre-qualified because they have already received information on your house </li></ul>Benefits to Homesellers
  42. 45. INTERNET Makes Homeselling and Buying Easy, Desirable and Fun
  43. 47. GUARANTEED SALE PROGRAM
  44. 48. Real Estate Catch 22 Getting stuck with 2 homes...
  45. 49. Real Estate Catch 22 … or none at all
  46. 51. Trade Up Contract
  47. 52. How You Benefit You will get a firm offer from buyers (versus a conditional one) because we are willing to guarantee the sale of the buyer’s home
  48. 53. How You Benefit Allows you to make a firm offer when you move up to any one of our listings
  49. 54. PERFORMANCE GUARANTEE
  50. 55. Specialized Knowledge
  51. 57. TRACK RECORD
  52. 58. Top of Mind Consciousness
  53. 59. In Summary
  54. 60. In Summary <ul><li>Specialized Knowledge </li></ul>Get the right Information and advice
  55. 61. <ul><li>Strong Team Support </li></ul>In Summary Receive Better Service
  56. 62. In Summary <ul><li>Aggressive Marketing, Innovative Consumer Programs and Leading Edge Technology </li></ul>Better Results Less Hassle
  57. 63. Which agent do you think most buyers would call?
  58. 64. The Next Step ... SOLD
  59. 65. What Our Clients Have to Say

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