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1 of 79
Mat Silverstein   Samantha Timmermann
@matsilverstein      @sjtimmermann	
  
What Should !
We Be Writing
 or Posting?
What is Content
  Marketing? !
Types of Content!
Traditional Marketing!
Video!
Websites!
Blog Posts!
Social Media Posts!
What Should
I Post or Write?
Pharmacy Content
Recruitment
Employee & Customer Birthdays
Employee News
Customer Appreciation
Healthy Recipes
Pharmacy Events
Community Events
Community Events
Money Saving &
 Insurance Tips
Weather
Medication Safety
 and Warnings
Mental Health
Customer Trends
New Products & Services
New Products & Services
Pharmacy Politics
Industry News
National Holidays
National Holidays
Business Hours
Giveaways, Promotions,
     and Contest
Bagstuffers & Advertisements
Health & Inspirational Quotes
In-Store Experience
Pharmacy Milestones
Customer Testimonials
Pharmacy News and Updates
Community Health
Marketing Campaigns
National & Health Observances
Photo Albums
Health Tips and Tricks
How often
should we
  post?
Scheduling…Next week!
Supported By:
To Get Started:
1.    Go to www.pharmacyowners.com/healthhub
2.    Complete the form
3.    Add Samantha as an admin
4.    Stories will begin within 48 hours
Homework!
1.  Update your social media strategy
2.  Develop a list of at least15 content ideas
3.  Join the Social Media Health Hub
Pharmacy Social Media
    Crash Course

Session Four: Time Saving
 Strategies and Resources	
  




     Wednesday, February 2nd @ 3pm ET	
  

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