Digital Marketing
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What is digital marketing complete concept?
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Digital Marketing
- 1. Live Digital Marketing Class https://www.sujitkr.com Class Will Start In Few Minutes Guideline To Follow During Class Every One Please Keep Your Mic Muted Please Keep Your Camera Off For any Question Please Type In Chat Box Make Sure You have Good Internet Speed During Class If Any Technical Problem Comes Please Re- Join The Class.
- 2. Digital Marketing https://www.sujitkr.com Module 01 : Introduction to Digital Marketing What Is Digital Marketing Why Digital Marketing Tools Required For Digital Marketing How to Do Digital Marketing
- 3. What Is Digital Marketing? https://www.sujitkr.com If we talk about Digital Marketing, The Important Word It has that Is Marketing. In This also We will do marketing of Our Product. Just Similar To Traditional Marketing. In traditional Marketing We use Television, Newspaper, Radio, Telecalling, SMS and Etc.
- 4. What Is Digital Marketing? https://www.sujitkr.com In Digital Marketing We Use internet and Online technology Like Computer, Mobile Phone and other digital media platform to promote our products.
- 5. Why Digital Marketing? https://www.sujitkr.com There is a proverb in marketing “Be There Where Is Your Customer are” And at present your customer spends maximum time on internet for Reading news and Entertainment. Instead Of Television They Use YouTube Instead of News Paper They Read News On Website If our customers are Spending their time on digital media then why you will use traditional medium for marketing.
- 6. Why Digital Marketing? https://www.sujitkr.com Further More! Take Example from your Personal Life We change channel when Advertisements Comes
- 7. Why Digital Marketing? https://www.sujitkr.com Further More! Take Example from your Personal Life We Disconnect Call when we know This is Marketing Call
- 8. Component Required For Digital Marketing https://www.sujitkr.com 01. Laptop/Pc 02. Internet Connection
- 9. How To Do Digital marketing? https://www.sujitkr.com First let’s Understand How a Basic Marketing Funnels Work A marketing Funnel works On AIDA Model
- 10. AIDA Model https://www.sujitkr.com Awareness: Is All About building your Brand and building your Identity. Using tools like Social Media So that People Will Know you. Interest: Is all about having a content strategy To get people interested in your brand or in a product or service of yours.
- 11. AIDA Model https://www.sujitkr.com Desire: Is All About moving that person from liking what you provide they actually wanting it. This Means creating a personal and emotional connection with your product & Services. And they will start following your brand.
- 12. AIDA Model https://www.sujitkr.com Action:And taking action depend upon stage of your customers. Initially it could be subscribing you on YouTube, like on Facebook page, Following you on instagram Subscribing to your Email newsletter And for different person it could be purchasing your product and services.
- 13. Way to get Attention for Your Product https://www.sujitkr.com We can divide it into two parts 1. Content Marketing 2. Paid Marketing Content Marketing: We can do this by writing a Blog post, putting YouTube Videos, Making podcast, and posting content on social media. Paid Marketing: We do this by Google ads and Facebook ads and direct people to the product and services page or to the landing page to collect leads.
- 14. Digital Marketing https://www.sujitkr.com Now You know How A marketing funnel works
- 15. Digital Marketing https://www.sujitkr.com Now lets Start How will we Grow The Audience.
- 16. How to Grow Audience https://www.sujitkr.com STEP 01 Create Your Online Identity 1st
- 17. Create Your Online Identity https://www.sujitkr.com Your website is your home base where you can Control your product and services. It is that place where you can sell your product and Service. It is that place where you can share lots of the free content to grow your loyal fans. 1st Create Your Website
- 18. Create Your Online Identity https://www.sujitkr.com In Modern world your online identity must include Social media Profile as well. I am talking about Facebook, Instagram, LinkedIn, Twitter, Pinterest these are the places where your potential customers live. They spend most of their time and we can attract them to our business. 2nd Social Media Profile
- 19. How to Grow Audience https://www.sujitkr.com STEP 02 Decide What CONTENT will You Create?
- 20. What CONTENT will You Create? https://www.sujitkr.com The best ways to find ideas for creating content just find out what problem do your customers have? How will you solve their problem. This is all about understanding your target audience. Which we will discuss later in deep.
- 21. How to Grow Audience https://www.sujitkr.com STEP 03 Learn to Capture Your Audience? Find out the way to capture your audience into your word.
- 22. How to Capture Your Audience? https://www.sujitkr.com Grow Your Email List Grow your email list of targeted audience by sending traffic from your content to opt-in form OPT-IN FORM Website Videos Podcast Social Media Email Marketing is Still Consistently the Highest Converting Way To Make A Sale
- 23. Digital Marketing https://www.sujitkr.com These are the three basic steps to grow your fan base. Now you know how to grow your audience . Once you will grow your loyal fan base. You will have the opportunity to sell you products to them.
- 24. Live Digital Marketing Class https://www.sujitkr.com Thanks See You In Next Class