How to get more bookings through Facebook [Rezdy Academy Webinar]

925 views

Published on

You will understand how you can attract fans and convert them into paying customers through your Facebook page.

You will learn:

Why Facebook is a big deal for tour operators
How to engage with your Facebook fans
How to turn Facebook into a booking channel

Published in: Social Media
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
925
On SlideShare
0
From Embeds
0
Number of Embeds
139
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

How to get more bookings through Facebook [Rezdy Academy Webinar]

  1. 1. 19th March, 2014 Starts at 9AM AEDT How to increase your bookings with Facebook
  2. 2. MEET YOUR MODERATOR Christabelle Tani Marketing Manager, Rezdy christa@rezdy.com
  3. 3. Type your comments and questions into this box. We will address it at the end of the webinar. On Twitter use the hashtag #rezdyacademy JOINING IN TODAY
  4. 4. Kim Beresford Customer Success Manager, Rezdy kim@rezdy.com MEET YOUR PRESENTER
  5. 5. Use Facebook to increase engagement and sales
  6. 6. POLL: Do you have a Facebook page for your tour or activity business?
  7. 7. AGENDA Facebook is a big deal 2 3 Using Facebook to engage Turning Facebook into a source of bookings 1
  8. 8. YOU MIGHT BE THINKING... But Facebook is just a social network… It’s not worth my time! 1 - FACEBOOK IS A BIG DEAL
  9. 9. 1 - FACEBOOK IS A BIG DEAL “Just about half of the travel brands on Facebook found that their bookings increased because of their presence on the large social networking site” Source: Digital Visitor = 1 - FACEBOOK IS A BIG DEAL
  10. 10. USAGE ● 700 million people log in daily ● 23% check their accounts 5x or more daily ● Every minute ○ 510 comments ○ 293,000 status updates ○ 136,000 photos 1 - FACEBOOK IS A BIG DEAL
  11. 11. INFLUENCE ● 87% of those younger than 34 are using Facebook to solicit advice before making bookings ● 34% of Asian leisure travelers are actively looking for social recommendations and feedback on ideas via social networks like ● 80% of travelers are more likely to book a trip from a friend liking a page rather than responding to a traditional Facebook ad 1 - FACEBOOK IS A BIG DEAL
  12. 12. THE POINT OF YOUR FACEBOOK BUSINESS PAGE Build awareness of your business Get more bookings through Facebook’s features Give people a positive view of your business because of what you share 1 2 3 2 - USING FACEBOOK TO ENGAGE
  13. 13. PHOTOS 2 - USING FACEBOOK TO ENGAGE
  14. 14. FUN FACTS 2 - USING FACEBOOK TO ENGAGE
  15. 15. COMMUNITY POSTS 2 - USING FACEBOOK TO ENGAGE
  16. 16. REVIEWS Add Facebook Reviews to your page: http://smartrobbie.com.au/how-to-add-facebook- page-reviews/ 2 - USING FACEBOOK TO ENGAGE
  17. 17. 3 - TURNING FACEBOOK INTO A SOURCE OF BOOKINGS ADD A “BOOK NOW” BUTTON TO YOUR PAGE
  18. 18. CUSTOMISE YOUR “BOOK NOW” BUTTON 3 - TURNING FACEBOOK INTO A SOURCE OF BOOKINGS
  19. 19. NEXT STEPS 1 Create a Facebook Business Page Tips: http://s.rezdy.net/1fon1ne 2 Share interesting posts (3-5x per day) Customer examples used today: - https://www.facebook.com/SaltAirNZ - https://www.facebook.com/melbournebyfoot - https://www.facebook.com/seakayaking - https://www.facebook.com/SydneyCoastWalks - https://www.facebook.com/sydneyphotographytours 3 Integrate your page with Rezdy Full Tutorial: https://support.rezdy.com/entries/21459837-Tutorial-14-Using-the-Rezdy-Facebook-App
  20. 20. http://s.rezdy.net/1cSgXDT
  21. 21. ?
  22. 22. POLL: What topic do you want the next Rezdy Academy webinar to be about? 1. Coupon marketing tactics 2. Credit card processing 3. Working with agents

×