SOCIAL MEDIA 2.0<br />Presented by<br />Leslie Coty<br />540-345-1511<br />leslie@wfir960.com<br />
IT’S ALL ABOUT RELATIONSHIPS<br />
?<br />400,000,000 active users<br />?<br />60,000,000 users<br />?<br />Over 1,500,000,000 tweets a month. <br />
GOALS?<br />Branding?<br />Website traffic?<br />TARGET MARKET?<br />Who is your Sally? Who is your Stan?<br />WHERE are S...
SOCIAL MEDIA NEVER EQUALS MARKETING.  PERIOD. <br />It is just a good and cheap tool to facilitate your marketing departme...
SOCIAL MEDIA + SEO + GUERRILLA MARKETING + TRADITIONAL ADVERTISING = MARKETING GOLD <br />
Facebook Fan Page<br />Interesting, relevant content<br /><ul><li>	Special offers for FB Fans
	Upcoming events
	Tips and Tricks
	Ask and answer questions
	Behind the scenes</li></ul>			Interview with celebrity, photos, how are 		donuts made?<br /><ul><li>	Mix it up – Text, ph...
Bubblecake Bake ShopJust a quick reminder, Bubblecake on Kirk is open today from 11-5.And just to make it a little better,...
CREATE A FACEBOOK AD<br /><ul><li>FB gives you step-by-step easy 	instructions
	Very inexpensive
	Very targeted
	Track your response</li></li></ul><li>TWITTER<br /><ul><li>Develop and promote your brand
Interact with customers and prospects
Track what people are saying about you
Makes networking easy and powerful
Build relationships</li></li></ul><li>TWITTER<br /><ul><li>Short, 140 characters
Be part of the community
Share relevant articles, videos, news items
Upcoming workshops, seminars, webinars
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Social Media 2.0 for Small Business, March 2010

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  1. 1. SOCIAL MEDIA 2.0<br />Presented by<br />Leslie Coty<br />540-345-1511<br />leslie@wfir960.com<br />
  2. 2.
  3. 3. IT’S ALL ABOUT RELATIONSHIPS<br />
  4. 4. ?<br />400,000,000 active users<br />?<br />60,000,000 users<br />?<br />Over 1,500,000,000 tweets a month. <br />
  5. 5. GOALS?<br />Branding?<br />Website traffic?<br />TARGET MARKET?<br />Who is your Sally? Who is your Stan?<br />WHERE are Sally and Stan?<br />STRATEGY?<br />Get ideas, but make it YOUR strategy<br />Be flexible, open to new ideas<br />
  6. 6.
  7. 7. SOCIAL MEDIA NEVER EQUALS MARKETING.  PERIOD. <br />It is just a good and cheap tool to facilitate your marketing department to increase its target market reach.  Every company needs to have a budget for marketing campaigns and other advertising needs.<br />
  8. 8. SOCIAL MEDIA + SEO + GUERRILLA MARKETING + TRADITIONAL ADVERTISING = MARKETING GOLD <br />
  9. 9. Facebook Fan Page<br />Interesting, relevant content<br /><ul><li> Special offers for FB Fans
  10. 10. Upcoming events
  11. 11. Tips and Tricks
  12. 12. Ask and answer questions
  13. 13. Behind the scenes</li></ul> Interview with celebrity, photos, how are donuts made?<br /><ul><li> Mix it up – Text, photos, videos</li></li></ul><li>
  14. 14.
  15. 15. Bubblecake Bake ShopJust a quick reminder, Bubblecake on Kirk is open today from 11-5.And just to make it a little better, have a free cup of coffee with any purchase (Kirk Avenue only).<br />Sondra McCray first visit yesterday, definitely won't be my last! heaven in the form of a cupcake!<br />4 hours ago · Comment · · Report<br />6,182 Facebook Fans<br />
  16. 16. CREATE A FACEBOOK AD<br /><ul><li>FB gives you step-by-step easy instructions
  17. 17. Very inexpensive
  18. 18. Very targeted
  19. 19. Track your response</li></li></ul><li>TWITTER<br /><ul><li>Develop and promote your brand
  20. 20. Interact with customers and prospects
  21. 21. Track what people are saying about you
  22. 22. Makes networking easy and powerful
  23. 23. Build relationships</li></li></ul><li>TWITTER<br /><ul><li>Short, 140 characters
  24. 24. Be part of the community
  25. 25. Share relevant articles, videos, news items
  26. 26. Upcoming workshops, seminars, webinars
  27. 27. Link your website SOMETIMES
  28. 28. The more you say “Me” the more people go away
  29. 29. Listen!</li></li></ul><li><ul><li>50 Million tweets per day
  30. 30. 1.5 Billion tweets per month</li></li></ul><li>
  31. 31.
  32. 32. Success = Content + Links + Hard Work + Discipline.<br />(Unless you’re Ashton Kutcher<br />4.6 MILLION followers on Twitter)<br />
  33. 33. <ul><li>THE site for professionals
  34. 34. Short bio with keywords
  35. 35. Establish yourself as a Thought Leader, Expert
  36. 36. Join or start groups and be active in them
  37. 37. Complete your profile to 100%
  38. 38. CONNECT</li></li></ul><li>224 Connections<br />1,076,200 Connections <br />
  39. 39. Geo-targeting<br />Location-based marketing<br />
  40. 40. CONTENT IS KING <br />But means ZERO if no one reads it <br />or acts on it.<br />
  41. 41. On ALL your ads and website, include link<br />Follow us on Twitter<br />See us on Facebook<br />Connect on LinkedIn<br />
  42. 42. SOCIAL MEDIA<br />S=Social<br />O=Original<br />C=Connections<br />I=Interactive<br />A=Action<br />L=Lucrative<br />
  43. 43. SOCIAL MEDIA = <br />WORD OF MOUTH ON STEROIDS<br />

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