“Any blog thatspins the truth willbe found out. In a world of social media honesty is the only policy.” OPEN HONEST AUTHENTIC DIALOGUE
F * * K MARTA KAGAN SOCIAL MEDIA EVANGELIST + ONLINE MARKETING PRO http://martazkagan.com http://BonaﬁdeMarketingGenius.com http://twitter.com/mzkaganY O UV E R YM UC H
Image CreditsAll images courtesy of istockphoto.com except: Screen capture of Screen capture of http://www.nikeplus.com http://www.TalkToRunningMan.com Screen capture of http://www.mystarbucksidea.com Screen capture of “The Breakup” http://youtube.com/watch?v=D3qltEtl7H8 Mae West 1933 "Im No Angel" Image courtesy MPTV.net
Image CreditsAll of the following social media platforms were referenced in this presentation; logos were grabbed from thehomepages of each (in most cases, adding a “.com” to the end of the platform name will get you there).
Data CreditsFACEBOOK: MORE POPULAR THAN PORNTime, October 13, 2007http://www.time.com/time/business/article/0,8599,1678586,00.html?xid=newsletter-weeklyIAB PLATFORM STATUS REPORT: USER GENERATED CONTENT, SOCIAL MEDIA, AND ADVERTISING- AN OVERVIEW, APRIL 2008http://www.iab.net/media/ﬁle/2008_ugc_platform.pdfBRANDING 2.0 & SOCIAL MEDIA, SAMPAD SWAINhttp://managementchords.blogspot.comNIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007http://www2.acnielsen.com/reports/documents/TrustinAdvertisingOct07.pdfSOCIAL MEDIA MANIFESTO, BRIAN SOLIShttp://www.briansolis.com/2007/06/future-of-communications-manifesto-for.htmlhttp://www.scribd.com/doc/258055/Social-Media-Manifesto-by-Brian-SolisCONSUMER 2.0 FIVE RULES TO ENGAGING A NEW BREED OF CONSUMER BY MR. YOUTH AND REPNATIONMEDIA, APRIL 2008http://www.scribd.com/doc/2898474/Consumer-20UNIVERSAL MCCANN COMPARATIVE STUDY ON SOCIAL MEDIA TRENDS APRIL 2008http://www.universalmccann.com/Assets/2413%20-%20Wave%203%20complete%20document%20AW%203_20080418124523.pdf