What The F**K is Social Media?

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What The F**K is Social Media?

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What The F**K is Social Media?

  1. 1. ?WHATTHEF**KISSOCIALMEDIA
  2. 2. SOCIAL MEDIA IS AN UMBRELLA TERMTHAT DEFINES THE VARIOUS ACTIVITIESTHAT INTEGRATE TECHNOLOGY, SOCIALINTERACTION, AND THECONSTRUCTION OF WORDS, PICTURES,VIDEOS AND AUDIO.http://www.wikipedia.org
  3. 3. More simply put: “Social media is people having conversations online.”
  4. 4. The conversations are powered by… • Blogs • Micro Blogs • Online Chat • RSS • Widgets • Social Networks • Social Bookmarks • Message Boards • Podcasts • Video Sharing Sites • Photo Sharing Sites • Virtual Worlds • Wikis (…just to name a few)
  5. 5. WHY THE F**KSHOULD I CARE?
  6. 6. Reason #1SOCIAL-NETWORKING SITESARE OFFICIALLY MOREPOPULAR THAN PORN SITES.TIME, OCTOBER 13, 2007
  7. 7. Almost4,000,000 articles
  8. 8. >100,000,000 videos(65,000 new videos/day)
  9. 9. 200,000,000blogs
  10. 10. 1.5 millionresidents
  11. 11. 73%of active online users have read a blogSource: Universal McCann Comparative Study on Social Media Trends April 2008
  12. 12. 45% have started their own blog
  13. 13. 39%subscribe to an RSS feed
  14. 14. 57%have joineda social network
  15. 15. 55%have uploaded photos
  16. 16. 83% have watched video clips
  17. 17. “IN 2008, IF YOU’RE NOT ON A SOCIAL NETWORKING SITE, YOU’RE NOT ON THE INTERNET.” IAB PLATFORM STATUS REPORT: USER GENERATED CONTENT, SOCIAL MEDIA, AND ADVERTISING- AN OVERVIEW, APRIL 2008
  18. 18. IT’S NOT A FAD.IT’S A FUNDAMENTALSHIFT IN THE WAYWE COMMUNICATE.
  19. 19. The old communication modelwas a monologue.
  20. 20. Only 18% of ( )TV ad campaignsgenerate positiveROI
  21. 21. 90% ofpeople whocan skip TVads, do.
  22. 22. The average person is exposed to 3000 advertising messages/day
  23. 23. ONLY 14%OF PEOPLE TRUSTADVERTISEMENTS.
  24. 24. Reason #278%OF PEOPLE TRUST THERECOMMENDATIONS OFOTHER CONSUMERS.NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007
  25. 25. 14% VS. 78% HMM….
  26. 26. The new communication modelis a dialogue.
  27. 27. Which means it’s….TRANSPARENTINCLUSIVEAUTHENTICVIBRANTCONSUMER-DRIVEN
  28. 28. And it’s NOT…CONTROLLEDORGANIZEDEXCLUSIVEPRODUCT-DRIVEN“ON MESSAGE”
  29. 29. “Content is the new democracyand we the people, are ensuringthat our voices are heard.”Brian Solis, “The Social Media Manifesto”
  30. 30. Reason #3PEOPLE ARETALKING ABOUTYOUR BRAND.RIGHT NOW.
  31. 31. 34% post opinions about products & brands on their blog
  32. 32. trust bloggers’opinions onproducts &services
  33. 33. Reason #4SOCIAL MEDIA “IS ONLY GOING TOBECOME MORE PERVASIVE AND ASSUCH, BECOME A CRITICAL FACTORIN THE SUCCESS OR FAILURE OF ANYBUSINESS.”BRIAN SOLIS, SOCIAL MEDIA MANIFESTO, AUGUST 21, 2007
  34. 34. Welcome to the future.SOURCE: UNIVERSAL MCCANN COMPARATIVE STUDY ON SOCIAL MEDIA TRENDS APRIL 2008
  35. 35. AND SPEAKING OF THEFUTURE…(a.k.a. Reason #5)
  36. 36. Tomorrow’s consumers are today’s“digital natives.”
  37. 37. By 2010, Millenials/Gen Y-ers willoutnumber Baby Boomers.
  38. 38. They already wield $350 BILLION/year in direct spending power.
  39. 39. MILLENIALS SPEND>16 HOURS/WEEKONLINE.
  40. 40. 96% OF THEM HAVEJOINED A SOCIAL NETWORK.
  41. 41. They have an average of53 online friends.
  42. 42. AND THEY DON’T CAREABOUT YOUR AD.THEY CAREWHAT THEIRFRIENDS THINK.
  43. 43. Translation:THE TRAIN IS LEAVING THESTATION.WITH OR WITHOUTYOU.
  44. 44. F**K!
  45. 45. HOW DO IGET ON ?THE TRAIN
  46. 46. EASY.JUSTF**KINGGET ON.
  47. 47. “It’s about conversations, and the bestcommunicators start as the bestlisteners.”Brian Solis, Social Media Manifesto
  48. 48. A. Listen.
  49. 49. Immerse yourself in the conversations. (any or all of the above are a good place to start!)
  50. 50. Messages are not conversations.
  51. 51. B.Participate.
  52. 52. H i n t : S h a r e s o m e s t u f f .
  53. 53. IT’S A DIALOGUE, NOT A MONOLOGUE. Me, too! And isn’t the bartender justI absolutely ADORE the dreamy? food at that restaurant!
  54. 54. C.Relinquishcontrol.
  55. 55. REPEAT AFTER ME:“THE GOAL IS NOT TO CONTROL THE CONVERSATION.”
  56. 56. THE GOAL IS TO:ENABLEINSPIREINFLUENCE &…
  57. 57. D.Engage!
  58. 58. http://www.talktorunningman.com
  59. 59. http://www.mystarbucksidea.com
  60. 60. http://www.nikeplus.com
  61. 61. CREATE OPPORTUNITIESFOR PEOPLE TOFEELOWNERSHIP OFTHE BRAND.
  62. 62. GIVE THEM SOMETHINGTO TALK ABOUT.
  63. 63. “When Im good, Im very good, but when Im bad, Im better.”
  64. 64. MAKE ‘EM LOVE YOU OR HATE YOU! ( JUST DON’T LEAVE THEM INDIFFERENT.)
  65. 65. AND FINALLY,A WORD OF WARNING:
  66. 66. DON’TF * * KW I T HPEOPLE.
  67. 67. “Any blog thatspins the truth willbe found out. In a world of social media honesty is the only policy.” OPEN HONEST AUTHENTIC DIALOGUE
  68. 68. F * * K MARTA KAGAN SOCIAL MEDIA EVANGELIST + ONLINE MARKETING PRO http://martazkagan.com http://BonafideMarketingGenius.com http://twitter.com/mzkaganY O UV E R YM UC H
  69. 69. Image CreditsAll images courtesy of istockphoto.com except: Screen capture of Screen capture of http://www.nikeplus.com http://www.TalkToRunningMan.com Screen capture of http://www.mystarbucksidea.com Screen capture of “The Breakup” http://youtube.com/watch?v=D3qltEtl7H8 Mae West 1933 "Im No Angel" Image courtesy MPTV.net
  70. 70. Image CreditsAll of the following social media platforms were referenced in this presentation; logos were grabbed from thehomepages of each (in most cases, adding a “.com” to the end of the platform name will get you there).
  71. 71. Data CreditsFACEBOOK: MORE POPULAR THAN PORNTime, October 13, 2007http://www.time.com/time/business/article/0,8599,1678586,00.html?xid=newsletter-weeklyIAB PLATFORM STATUS REPORT: USER GENERATED CONTENT, SOCIAL MEDIA, AND ADVERTISING- AN OVERVIEW, APRIL 2008http://www.iab.net/media/file/2008_ugc_platform.pdfBRANDING 2.0 & SOCIAL MEDIA, SAMPAD SWAINhttp://managementchords.blogspot.comNIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007http://www2.acnielsen.com/reports/documents/TrustinAdvertisingOct07.pdfSOCIAL MEDIA MANIFESTO, BRIAN SOLIShttp://www.briansolis.com/2007/06/future-of-communications-manifesto-for.htmlhttp://www.scribd.com/doc/258055/Social-Media-Manifesto-by-Brian-SolisCONSUMER 2.0 FIVE RULES TO ENGAGING A NEW BREED OF CONSUMER BY MR. YOUTH AND REPNATIONMEDIA, APRIL 2008http://www.scribd.com/doc/2898474/Consumer-20UNIVERSAL MCCANN COMPARATIVE STUDY ON SOCIAL MEDIA TRENDS APRIL 2008http://www.universalmccann.com/Assets/2413%20-%20Wave%203%20complete%20document%20AW%203_20080418124523.pdf
  72. 72. Connect with me (please!)Marta Z. KaganSocial Media Evangelist + Online Marketing ProMobile: 617.771.8362Email: mzkagan99@gmail.comAIM: martazkTwitter: http://twitter.com/mzkaganFacebook: http://www.facebook.com/people/Marta_Kagan/756555158LinkedIn: http://www.linkedin.com/in/martakaganMy blog: http://bonafidemarketinggenius.com/My social media resume: http://martazkagan.com/© 2008, Marta Z. KaganAll rights reserved. (But happy to share – just ask!)

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