Social Networking

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Social Networking

  1. 1. 1
  2. 2.  Joe Holland Fiancial Analsyst; Kirkpatrick Management Co.,Inc Diane Miller, COSCompliance & Training Specialist; Kirkpatrick Management Co., Inc. 2
  3. 3. The Revolution 3
  4. 4. By: SocialMediaBoost 4
  5. 5.  Social Media forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos) 5
  6. 6.  The defining characteristic of Social Media is the word “Social” The “conversation” or social interaction has to occur on the Web or on some sort of Web application It is out there for the world to see, critique, comment 6
  7. 7.  Means of communication Delivery of a Message 5 forms of media prior to Social Media ◦ Print ◦ Recordings ◦ Cinema ◦ Radio ◦ Television 7
  8. 8.  Online outlet broadcasting to the world Use of web-based and mobile technologies Platform for delivering the “Social” message Anyone can validate, refute, alter or respond 8
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  10. 10.  Facebook-Tops Google in weekly traffic in US Twitter – Handles 1.6 billion queries a day You Tube – 2nd largest search engine Pinterest – Daily users increased by 145% 10
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  16. 16.  Revolution Changed the Marketing Industry World of Mouth Level playing field, voice Content monitoring Listen, sell 16
  17. 17.  Radio – 38 years TV – 13 years Internet – 4 years Ipod – 3 years Facebook- Less than a year over 200 million 17
  18. 18.  “What used to be cigarette breaks could turn into ’social media breaks’ as long as there is a clear signal and IT isn’t looking.” – David Armano “Businesses used to have a small suggestion box near the door that mostly housed dust bunnies and an occasional piece of gum. Rarely would someone get back to you. But people can now make a post from an iPhone or a BlackBerry while they’re sitting in your restaurant.” – Charles Nelson, President of Sprinkles Cupcakes 18
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  21. 21.  2/3rds of Online Adults use Social Media 86% of viewers skip commercials No longer search for products/services Direct communication Does your Brand represent you? 21
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  23. 23.  Commit Keep it Energetic Network Fair Housing 23
  24. 24.  “A picture says a thousand words” Details Network Fair Housing 24
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  33. 33. www.homeisjchart.com/contest 33
  34. 34.  http://www.facebook.com/TroyManorCooperati www.twitter.com/troymanor http://www.youtube.com/user/TroyManor 34
  35. 35.  Social Networking Service A social networking service is an online service, platform, or site that focuses on building and reflecting of social networks or social relations among people, who, for example, share interests and/or activities and people with similar or somewhat similar interests, backgrounds and/or activities make their own communities. 35
  36. 36.  The tools  Utilization of tools The What  The How One-way  Two-Way Channel  DialogueSocial Media Social Networking 36
  37. 37.  Engagement Conversation Relationships Interactive Emotional 37
  38. 38.  Catchy slogan, sleek image Interaction not presentation “Fortune favors the Bold” Converse Accessibility Keep Personal Brands Out of It 38
  39. 39.  Link your pages Ask! Keep the atmosphere energetic All things in Moderation Choose your friends wisely Fair Housing 39
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  41. 41.  Listen  Push Respond Positively  Never Argue Monitor all forums daily  Never ignore negative comments/reviews Be professional, polite  Don’t fly off the handle Know when no response  Never delete a comment is appropriate  Never pretend to be a Set your tone happy customer accordingly Establish a social media policyDo Don’t 41
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  43. 43.  http://www.socialnomics.net/ Erik Qualman http://creativefan.com/60-informative-social-networki http://www.slideshare.net/lindaj4/social-media-is-not Linda Jackson http://socialnetworking.lovetoknow.com/Characteristic Ryan Dube http://blogs.gartner.com/anthony_bradley/2010/01/07 Anthony J. Bradley www.skillpath.com (The Social Media Marketing Conference) 43
  44. 44.  Joe Holland http://www.facebook.com/#!/profile.php?id=660 www.twitter.com/frbama Diane Miller http://www.facebook.com/miller.diane.n https://twitter.com/dianenmiller205 44
  45. 45. A copy of this presentation and handout will be available online under the “Our Services” tab 45
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