Condensed version of Marta Kagan's presentation. References specific to American audience removed as this version is targeted to Australian readers. Full credit goes to Marta Kagan. http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-later

1. ?
WHAT
THE
F**K
IS
SOCIAL
MEDIA

2. “
Social media is like teen sex.
Everyone wants to do it. Nobody knows how.
When it’s finally done there is surprise it’s not better.”
Avinash Kaushik, Analytics Evangelist, Google
photo by Zellaby on flickr.com

3. Officially, though, social media
is not like teen sex.
*
* Phew!

4. Officially, social media is “an umbrella term
that defines the various activities that integrate
technology, social interaction, and the construction
of words, pictures, videos, and audio.”
http://www.wikipedia.org

5. IT’S ALSO
A FANCY WAY
TO DESCRIBE
THE ZILLIONS
OF CONVERSATIONS
PEOPLE
ARE HAVING
ONLINE
24/7.
photo by Kris Hoet on flickr.com

6. WHY
THE
F**K
?
SHOULD
I CARE

7. BECAUSE 2/3 OF THE GLOBAL INTERNET POPULATION
VISIT SOCIAL NETWORKS.
Nielsen, Global Faces & Networked Places, 2009

8. BECAUSE VISITING SOCIAL SITES IS NOW THE 4TH MOST
POPULAR ONLINE ACTIVITY—AHEAD OF PERSONAL EMAIL.
Nielsen, Global Faces & Networked Places, 2009
photo by Bruno Girinon flickr.com

9. BECAUSE TIME SPENT ON SOCIAL NETWORKS
IS GROWING AT 3X THE OVERALL INTERNET
RATE, ACCOUNTING FOR ~10% OF ALL
INTERNET TIME.
Nielsen, Global Faces & Networked Places, 2009

10. BECAUSE SOCIAL MEDIA IS LIKE
WORD OF MOUTH
ON STEROIDS.

11. BECAUSE, DEAR FRIEND, SOCIAL MEDIA
IS A F**KING FORCE TO BE RECKONED WITH.
photo by Balakov on flickr.com

12. 13 HOURS

13. 13 HOURS
The amount of video uploaded
to YouTube every minute.

14. 412.3 YEARS

15. 412.3 YEARS
The length of time it would take to view every YouTube video.

16. 100,000,000

17. 100,000,000
The number of YouTube videos viewed per day.

18. 13,000,000

19. 13,000,000
The number of articles available on Wikipedia.

20. 3,600,000,000

21. 3,600,000,000
The number of photos archived on Flickr.com as of June 2009.

22. 3,600,000,000
The number of photos archived on Flickr.com as of June 2009.
That’s roughly 1 photo per every 2 people on the planet.

23. 1382%

24. 1382%
The monthly growth rate of Twitter users from January to February 2009.

25. 3,000,000

26. 3,000,000
The average number of Tweets per day on Twitter.com

27. 5,000,000,000

28. 5,000,000,000
The number of minutes spent on Facebook each day.

29. 1,000,000,000

30. 1,000,000,000
The amount of content
(web links,
news stories,
blog posts,
notes,
photos,
etc.)
shared each week
on Facebook.

31. IF FACEBOOK WERE
A COUNTRY,
IT WOULD BE THE 8TH
MOST POPULATED
IN THE WORLD,
JUST AHEAD
OF JAPAN.
Mark Zuckerberg, January 7, 2009

32. HOLY
F**K
*
*Gratuitous, but lives up to the promise on the title page.

33. BUT
WAIT,
THERE’S
MORE.

34. 93% OF SOCIAL MEDIA USERS BELIEVE A COMPANY
SHOULD HAVE A PRESENCE IN SOCIAL MEDIA.
Cone, Business in Social Media Study, September 2008

35. BELIEVE IT OR NOT, THAT DOESN’T MEAN THAT 93% OF SOCIAL MEDIA
USERS THINK COMPANIES SHOULD TREAT SOCIAL MEDIA AS YET
ANOTHER CHANNEL FOR BROADCASTING BULLSH*T.

36. YOU SEE, IT’S SUPPOSED TO BE A DIALOGUE,
NOT A MONOLOGUE.

37. “Marketers don't understand channels
where you have to talk
and listen at the same time...
The marketing industry's idea
of a two-way communication
is to put an 800 number
or a web address in an ad
and take orders.”
Josh Bernoff, Why marketers have trouble with full-duplex social technology, June 30, 2009

38. This couldn't be more obvious
than with email. Your company
has a chance to turn its email list
into a two-way communication.
Except that most mass emails
from companies are "do not
reply".
"We want to talk to you,"
they say. "But we don't want
to hear back from you. Unless
you want to place an order,
and if so click here."
Josh Bernoff, Why marketers have trouble with full-duplex social technology, June 30, 2009

39. “ The people in charge of talking
are in the marketing department.
The people in charge of listening
are in the research or service
or sales department.
They hardly ever talk to each other,
let alone have full-duplex conversations
with customers.”
Josh Bernoff, Why marketers have trouble with full-duplex social technology, June 30, 2009
photo by Jamie Mellor on flickr.com

40. “ This won't fly in social technology
because the minute you talk,
people expect you to listen.
And if you start to listen,
you'll be tempted to talk.
It's a full-duplex channel
that befuddles one-way-marketers.”
Josh Bernoff, Why marketers have trouble with full-duplex social technology, June 30, 2009

41. 85% of social media users believe that a company
should go further than just having a presence
on social sites and should also interact
with its customers.
Cone, Business in Social Media Study, September 2008

42. NOW
GO OUT
THERE
& GET
SOCIAL!

43. F**K Espresso
http://brandinfiltration.com
YOU BOSTON
e: marta@brandinfiltration.com
t: @mzkagan
VERY TORONTO
MUCH e: jacquelyn@brandinfiltration.com
t: @infiltrators
All photos in this presentation were purchased from iStockPhoto.com unless otherwise noted.