Social Media
                                for
                    Special Causes

                               Podcam...
Hello! My Name Is….
Never doubt that a small group of thoughtful,
        committed citizens can change the world.

           Indeed, it's th...
Special Causes


 Why should you (or your constituents) care?
 How it’s being used
 Key Resources
 How to get started
Internet Reach




              June 30, 2008

          internetworldstats.com
It’s not about tools

 Implementation                               still growing
                                        ...
it’s about
interaction.




 flickr.com/photos/polandeze
Word of Mouth




  I trust “a person like me”.


SlideShare.net/davefleet/edelman-trust-barometer-2008
Community
All content must now be
               created and packaged
              in small pieces for easy
            mixing, sha...
flickr.com/photos/dantaylor
Why Social Media?




             flickr.com/photos/shawnzlea
Why?

Fundraising
Advocacy
Awareness
Inspiring action
Influencing change
Your Way?




flickr.com/photos/seattlemunicipalarchives   flickr.com/photos/pkeleher
flickr.com/photos/art_es_anna
The Wired Audience

  United States Population: 303,824,646
       Internet Usage: 220,141,969
          Penetration rate:...
Obama’s Connects

                                                   Obama: Friends: 833,161
Obama: 2,379,102 supporters
 ...
ObamaNet
• 3 million online donors
• 6.5 million online donations adding up to more than $500 million.
• Of the 6.5 millio...
Micro-Giving
Spreading The Word
Multiple MicroDonation Points
                                 5¢




                                ~3%
    free
Painless Auctions
Your New Volunteer Army



                      mizfitonline.com
Painless Promotion
Show Support - Awareness
Inspire Action
Make Change
Pay Attention
Information now travels...




                        … at the speed of Twitter.
Girls Night Out
A Little Means A Lot
2009
First: Required Reading




           squidoo.com/org20
And Go Here




    nten.org                      WeAreMedia.org




               beth.typepad.com
Your Strategies

Use the momentum to your advantage
Ease into it; start doing it
Think about (micro) replication
Think...
OASIS
        Social Media 404’s OASIS: Obtaining ROI

Objectives – determine what you want to achieve first.

Audience – ...
Start Listening
How To Measure: Listening
          my blog, forum,                  other blog(s), forum(s),
         ext...
and finally…

          flickr.com/photos/Jsome1
5 Things You Can Do

1. Download this presentation
  SlideShare.net/JohnSheridan
2.   Buy Groundswell ISBN 9781422125007
...
there remains
      much
         to
            discuss…




   flickr.com/photos/ -bast-
Conversation




   SocialMedia404.com               @JohnSheridan

               txt: jsheridan to 82442
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Social Media404 Pod Camp Toronto Social Media For Special Causes

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Session 1 from Podcamp Toronto 2009

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Social Media404 Pod Camp Toronto Social Media For Special Causes

  1. 1. Social Media for Special Causes Podcamp Toronto, February 2009 John.Sheridan@SocialMedia404.com
  2. 2. Hello! My Name Is….
  3. 3. Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it's the only thing that ever has. -- Margaret Mead (1901-1978) US Anthropologist, Author flickr.com/photos/tonypeters
  4. 4. Special Causes Why should you (or your constituents) care? How it’s being used Key Resources How to get started
  5. 5. Internet Reach June 30, 2008 internetworldstats.com
  6. 6. It’s not about tools Implementation still growing (e.g: widgets, measuring, ..) another dimension - “use” strategies (e.g: cross-posting, status donation, … flickr.com/photos/briansolis
  7. 7. it’s about interaction. flickr.com/photos/polandeze
  8. 8. Word of Mouth I trust “a person like me”. SlideShare.net/davefleet/edelman-trust-barometer-2008
  9. 9. Community
  10. 10. All content must now be created and packaged in small pieces for easy mixing, sharing, consuming. flickr.com/photos/markhillary
  11. 11. flickr.com/photos/dantaylor
  12. 12. Why Social Media? flickr.com/photos/shawnzlea
  13. 13. Why? Fundraising Advocacy Awareness Inspiring action Influencing change
  14. 14. Your Way? flickr.com/photos/seattlemunicipalarchives flickr.com/photos/pkeleher
  15. 15. flickr.com/photos/art_es_anna
  16. 16. The Wired Audience United States Population: 303,824,646 Internet Usage: 220,141,969 Penetration rate: 72.5% Growth from 2000-2008: 130.9%
  17. 17. Obama’s Connects Obama: Friends: 833,161 Obama: 2,379,102 supporters McCain: Friends: 217,811 McCain: 620,359 supporters Obama + 380% Obama + 380% Videos Subscribers Uploads/Day Viewers Obama 1,792 114,559 4 18,413,110 McCain 329 28,419 2 2,032,993 + 905% +403% Obama: @barackobama has 112,474 followers McCain: @JohnMcCain (is it real?) 4,603 followers Obama + 240 times web-strategist.com/blog/
  18. 18. ObamaNet • 3 million online donors • 6.5 million online donations adding up to more than $500 million. • Of the 6.5 million donations, 6 million were in amounts of $100 or less. • Upwards of 13 million addresses were captured • More than 1 billion e-mails sent during the campaign • Approximately 1 million mobile phone numbers collected • 2 million profiles created on the My.BarackObama.com social network • 5 million supporters on other social networking and multimedia sharing sites. voices.washingtonpost.com/the-trail/2008/11/20/obama_raised_half_a_billion_on.html
  19. 19. Micro-Giving
  20. 20. Spreading The Word
  21. 21. Multiple MicroDonation Points 5¢ ~3% free
  22. 22. Painless Auctions
  23. 23. Your New Volunteer Army mizfitonline.com
  24. 24. Painless Promotion
  25. 25. Show Support - Awareness
  26. 26. Inspire Action
  27. 27. Make Change
  28. 28. Pay Attention Information now travels... … at the speed of Twitter.
  29. 29. Girls Night Out
  30. 30. A Little Means A Lot
  31. 31. 2009
  32. 32. First: Required Reading squidoo.com/org20
  33. 33. And Go Here nten.org WeAreMedia.org beth.typepad.com
  34. 34. Your Strategies Use the momentum to your advantage Ease into it; start doing it Think about (micro) replication Think about new interactions Think person first, institution second
  35. 35. OASIS Social Media 404’s OASIS: Obtaining ROI Objectives – determine what you want to achieve first. Audience – profile your audience. Strategy – pick a path that fits. Implementation – select the technologies. Sustainment – nurture. measure. adjust. flickr.com/photos/batega
  36. 36. Start Listening How To Measure: Listening my blog, forum, other blog(s), forum(s), external presence external presence(s) Aggregation, Interpretation, Adjustment “attention, “authority, participation” influence”* *beingpeterkim.com/2008/09/a-framework-for.html
  37. 37. and finally… flickr.com/photos/Jsome1
  38. 38. 5 Things You Can Do 1. Download this presentation  SlideShare.net/JohnSheridan 2. Buy Groundswell ISBN 9781422125007 3. Start listening. 4. Remember OASIS 5. Think small => an event? A pilot? Act.
  39. 39. there remains much to discuss… flickr.com/photos/ -bast-
  40. 40. Conversation SocialMedia404.com @JohnSheridan txt: jsheridan to 82442

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