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OFA 2016 - 20 Ways to Ruin a Fair Website
Saffire provides 20 tips for how to ruin a fair website, including using outdated technologies like Flash, having a bad web host, being invisible to search engines by lacking relevant keywords and calls to action, ignoring mobile responsiveness, not updating content, and failing to utilize user-generated content, video, photos, and analytics to engage visitors. The document emphasizes the importance of a user-friendly design, quick loading times, and incorporating current online and social media trends to attract customers.
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OFA 2016 - 20 Ways to Ruin a Fair Website
- 1. Aaron Pederson |Saffire 20 WAYS TO RUIN FAIR WEBSITE
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- 12. CLIENT PORTFOLIO Visit Navasota SouthTexas State Fair Rodeo Belton/ 4th of July Celebration Brazos Valley Fair Heart O' Texas Fair & Rodeo Amarillo Tri-State Fair Fort Bend County Fair Central Texas State Fair Comal County Fair Okeechobee County Fair Amador County Fair Chowchilla Fair Palomino Fest Lea County Coors Cowboy Club Washington County Fair Texas State Forest Festival American Royal Colorado State Fair Napa County Fair Dodge City Round Up Brazoria County Fair San Angelo Rogers County Fair Greater Baton Rouge State Fair Central States Black Hills Stock Show/Rodeo Los Fresnos Twas the Lights Reno Rodeo Redding Rodeo Northwest Washington Fair Sikeston Rodeo Delaware State Fair Sangamon County Fair East Texas Park of East Texas Laramie County Fair Benton-Franklin Fair Carroll County Fair Pendleton Round-Up Pony Express Days Arizona National Livestock Show Yolo County Fair California Rodeo Salinas Rio Grande Valley Livestock Show Old Sorehead Trade Days Cuero TurkeyFest Fiesta San Antonio Glenn County Fair State Fair of Louisiana Four States Fair Montgomery County Fair Fiesta San Antonio Glenn County Fair State Fair of Louisiana Four States Fair Montgomery County Fair Agricultural Learning Center Grant County Fair North Texas State Fair Rooftop Rodeo West End Fair Crabtree Amusements Trinity Valley Exposition Brackenridge Recreation Complex Kitsap Rodeo Cowpokes Refugio County Fair Rockdale Fair & Rodeo Children’s Center NILE MATE Volusia County Fair Firefighter’s Fair Fayette County Fair Extreme Tix Salvation Army Jerry Jones Education Town Wings Stadium Bradford County Fair Pasco County Fair Greeley Stampede Sweetwater Events Complex iFest Hardee County Fair Angelina Ccounty Fair/Expo Midland Horseshoe Arena Harborside Events Center My River District Taylor County Expo Five State Fair Western Heritage Classic OVER CLIENTS!
- 13. WE’LL SEND THESLIDES IF YOU LEAVE YOUR BUSINESS CARD!
- 14. WHAT MAKES AGOOD WEBSITE?
- 15. MOBILE-FRIENDLY FUN EASY TONAVIGATE INFORMATIVE GOOD PHOTOS QUICK-LOADING WELL BRANDED
- 17. 1. BUILD WITHOLD PROGRAMS • Flash breaks on iPads and sometimes computers too—ditch it! • Programming languages change • Social media outlets change their plug-ins
- 18. SITE WIDTH &ALIGNMENT
- 19. SITE WIDTH &ALIGNMENT
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- 21. 2. HAVE ABAD HOST • Some hosts don’t monitor for traffic spikes • Some hosts don’t isolate your space from your neighbor’s • With many hosting plans, someone else’s high traffic or improper usage can affect you
- 22. STAR WARS CRASH Didanyone try to buy tickets for the new Star Wars movie when they went on sale?
- 23. WHAT HAPPENED? • Massivetraffic • Server Overload (Like when you try to open 100 files on your computer at once) • Sites slowed, eventually leading to crash
- 25. WHAT CAN YOUDO? • Scale server capacity during peak times • Buy more servers and split processes • Invest in dedicated server space (more expensive but fewer or more reliable neighbors) • Make sure the platform your website is on is up to date
- 26. 3. BE INVISIBLETO GOOGLE Most people that search for your fair name are going to find your website. What about other things they type? • What keywords are strong? • How can you use keywords to get a better rankingon Google?
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- 28. LONG TAIL WORDS •More descriptive = less searches = more likely to find you • More descriptive = more interest in you anyway! • More descriptive = costs less if you advertise • EX: Family fun, music festival, animal exhibits
- 29. www.google.com/trends Type in anyword, find out the trends and search history of that term!
- 32. 4. CREATIVE SITENAVIGATION • A place to watch “design over function” • If there is a place to keep it simple, this is it! • Your map to your content
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- 35. 5. FORGET THEFAVICON Normal Day!
- 36. FAVICON IMPORTANCE Users (especiallya younger audience, opening multiple pages in rapid-fire succession as a way to remember the items on those pages and revisit them at a later time.
- 37. 6. NEVER CHANGEYOUR CONTENT 1. Visit 2. Visit with same content 3. Never visit again
- 38. If you updateyour Facebook page
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- 40. SERIOUS OFFENDER: NEWS& BLOG • If you have them, keep them updated • Pro tip: Don’t say how often you're going to publish. A “once a month” newsletter is a surefire way to be behind.
- 41. SERIOUS OFFENDER: OLDEVENT DATES
- 42. 7. FORGET ANYCALLS TO ACTION What’s the action for someone visiting your site? SMALL • Listen to Music • View Photos/Videos BIG • Sign up for your email list • Buy tickets
- 43. IMPORTANCE OF WEBACTIONS OLD WEBSITES NEW WEBSITES
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- 47. 8. FORGET ABOUTONLINE SALES
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- 49. BUY FROM ANYPAGE
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- 51. 9. DISREGARD MOBILE Ifyou: • Send email (something people check on their phone!) • Post Facebook ads (something people check on their phone!) • Sell Online • Have a website YOU MUST BE MOBILE!
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- 54. 10. FORGET ABOUTEMAIL SIGNUP Not Cool: Email seems lame compared to social media Cool: It’s the most successful tactic!
- 55. Most Cost-Effective Top RevenueGenerator Fastest Results
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- 57. 11. HIDE CONTACTINFO Very poor customer service to only have a contact us form on your website • Utilize email aliases if you’re worried about spam • At least one phone number should always be available
- 59. 12. FEATURE TEXTINSTEAD OF PHOTOS Engagement per follower is 58 times higher on Instagram than on Facebook.
- 60. DOES IT REALLYMATTER? PHOTOS: • Provide a personal connection to your event and your brand • Evoke desire to “do what they’re doing” • Allow visitors to virtually experience your event all year long
- 61. DOES IT REALLYMATTER? Albums do even better than single photos, so don‘t forget those!
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- 63. 13. SHOW MORELOVE TO ADS THAN YOU DO YOURSELF A lot of websites make the mistake of using their most important real estate for ads instead of their content.
- 64. WOULD YOU RATHERYAHOO…
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- 68. 14. DON’T EVENTHINK ABOUT VIDEO Visitors will engage with your site if they’re watching videos or listening to music! • Video brings an average of 3 times more visitors to your site per month • Organic search traffic increases by 157% • The average website visitor spends 88% longer on sites with video
- 69. APPEALS TO MILLENIALS 4BILLION videos are watched every DAY on YouTube • 18 - 49 year olds watch more YouTube than any cable TV network.
- 70. • Use aneye catching thumbnail to encourage moreclicks - Use what you just learned about photos! • Film “behind-the-scenes” with performers, event organizers etc. • Tour of the grounds videos can be fun and informative! VIDEO TIPS
- 71. SHORT AND SWEET Usewhat social media has taught us about video. • Vine – 6 seconds • Instagram Video 15 seconds – outperforms Vine • On Facebook, videos can be any length but they automatically play as you scroll past, so first few seconds must be compelling!
- 72. VIDEO REFERENCES INEMAIL Using the word “video” in an email subject line: • BOOST open rates 19% • INCREASE click-through rates by 65% • REDUCES unsubscribes by 26%
- 73. 15. BURY CONTENTIN .PDF PDFs are the easiest way to keep customers from seeing your content! • Poor SEO – Search engines can’t always read the content • Your internal site search can’t read them • Adds an extra click for your customers • No exposure to photos/videos on your website
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- 75. 16. DISMISS USER-GENERATEDCONTENT That’s what social media is right? We already know people love it! • Allow customers to share photos, info • Ask sponsors/guest writers to contribute to your blog • Put customer YouTube videos on your website • Share Vine, Instagram • Integrate customer reviews
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- 77. 17.FORGET WHAT MAKESYOU SPECIAL Find your differentiators and sell the heck out of them! • Scenery • Attractions • Special Events • Culture/Tradition • One-of-a-Kind Experiences
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- 86. 18. IGNORE CUSTOMERVIBE If your people are talking about memes, include memes on your website. • If snapchat is all the rage, use snapchat • Current events can provide great content • Not every option is good for every event
- 88. 19. IGNORE YOURANALYTICS What should you watch? • Google Analytics • Facebook post analytics • Email opens & click-throughs
- 89. YOU’RE NOT MARKETING! If you’re notmeasuring,
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- 91. EMAILS • Test layoutsand content • (Almost) always include more than one topic. • The things peoplecare about will shock you!
- 92. GOOGLE ANALYTICS -LOCATION • What are you doing to make strong places strong? What could you do to increase areas you wish were strong?
- 93. GOOGLE ANALYTICS -MOST VIEWED • How can I make those pages serve me better?
- 95. 20. DON’T ASKFOR ANY INPUT Sometimes we are the softest critics of our own work and websites • Ask your friends to buy a ticket from your website while you watch • See how easy it is for them to get to important information • The thing you’re missing may be the thing they catch!
- 96. FREE ONLINE MARKETINGTIPS Website Facebook Twitter Instagram Pinterest YouTube www.saffire.com Team Saffire @TeamSaffire teamsaffire teamsaffire saffirestudio
- 97. Don’t forget todrop off your business cards.
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