4. OVERVIEW 1. Significance Of Social 2. What Marketers Want 3. Challenges Of Social 4. Facebook Virtuous Cycle
5. Industry Numbers 52% of Americans are on social networks 51% of Americans are on Facebook Twitter is as familiar to Americans as Facebook 92% and 93% familiarity, respectively 8% of Americans are using Twitter
6. Industry Numbers 64% of frequent social networkers have used a mobile phone to update their status. 4% of Americans use Location-based services 30% of are familiar with LBS (+450%)
Most listed specialty is FacebookMost requested specialty is Facebook600 companies25% are international
Awareness. Sales. Loyalty.
Awareness. Sales. Loyalty.
Contests, etc
Awareness. Sales. Loyalty.
How to get facebook fans and twitter followers and website views are some of the most requested topics we know social media professionals are looking for. On the surface this seems like it reflects the immaturity of the industry. We hear a lot of chatter in the social web about how big follower numbers and big facebook fan numbers are not important. They are important. They represent authority. They are public numbers that will be judged by peers, customers, employees, everyone. Especially your boss.Big numbers are universal. We use fan and follower numbers to make quick assumptions about people and businesses. Do not ignore this.
Awareness. Sales. Loyalty.
How to get facebook fans and twitter followers and website views are some of the most requested topics we know social media professionals are looking for. On the surface this seems like it reflects the immaturity of the industry. We hear a lot of chatter in the social web about how big follower numbers and big facebook fan numbers are not important. They are important. They represent authority. They are public numbers that will be judged by peers, customers, employees, everyone. Especially your boss.Big numbers are universal. We use fan and follower numbers to make quick assumptions about people and businesses. Do not ignore this.
Awareness. Sales. Loyalty.
How to get facebook fans and twitter followers and website views are some of the most requested topics we know social media professionals are looking for. On the surface this seems like it reflects the immaturity of the industry. We hear a lot of chatter in the social web about how big follower numbers and big facebook fan numbers are not important. They are important. They represent authority. They are public numbers that will be judged by peers, customers, employees, everyone. Especially your boss.Big numbers are universal. We use fan and follower numbers to make quick assumptions about people and businesses. Do not ignore this.