Presentation shown in the ZaGarage talk series on intro to social media.

1. ZaGarage Talks – Social Media 101 1 Intro to social media

2. What is social media? Why is it creating so much buzz? Introducing social media

3. 3 What is social media?

4. Social Media = Participative media Traditional Media Information channels Social Media

6. Tools – How will they talkSocial Media = Participative media

7. We see the tools but we don’t see the behavior behind them Problem

8. Why is Social Media creating so much buzz!

9. Huge participation volumes – too tempting for marketers Conversations are out in the open – managers are loosing control over their audiences Social media can be used to energize and empower evangelists Social media can be used to activate communities and citizens Creation of social brands Why is social media creating so much buzz 8

10. #1 - Participation volumes: US

11. #1 - Participation Volumes: India

12. #2 - It’s out in the open

13. #2 - It’s out in the open Sales –feedback funnel Adapted from @evansdave ‘s book – Social Media Marketing – an hour a day

15. Online community of cricket fansengers.com #3 - Empower & energize your evangelists

16. Brand: Sunsilk Community built around ‘growing up’ #3 - Empower & energize your evangelists

17. Brand: Tata tea Community built around citizen awakening #3 - Empower & energize your evangelists

20. Businesses using social media marketing Business becoming social Dell Hell -> Direct2Dell -> Dell Forum -> Dell IdeaStorm-> Dell Go Green #5: Creating social brands