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What Makes a Great Social
Media Manager?
#FalconEd
Your Presenters.
#FalconEd
Jen Clark
Social Media Strategist
University of Dayton
Tondreanna Esquilin
Community Marketing Coordinator
Falcon.io
@tondreannaesquilin@jenm_clark
#FalconEd
The Skills| The Tools | Q&A
Today’s Agenda.
THE SKILLS
Part 1.
#FalconEd
• Marketer
• Strategist
• Copywriter
• Designer
• Guardian of the Brand
• Analyst
• Customer Service Pro
What does a social media manager do?
And yes dear <insert department here>, it’s more than just pretty pictures.
Skill #1: Being a Lifelong Learner
• Everything in social media is constantly
changing.
• Great social media managers are able (and
willing) to evolve.
• Learn from each other! (Shout out to the
#HigherEdSocial Facebook group 👋)
• Passion translates to authenticity.
• It’s not hard to get burned out. Do take breaks
and respect your mental health!
Skill #2: Passion
• Be vigilant.
• How is your audience changing?
• What’s new and cool?
• BUT it has to fit into your strategy/
make sense.
Skill #3: The Ability to Pivot
• It’s easy to get bogged down in the issues
management part of social media
management.
• Thinking outside the box-- a cliche because
it’s true.
Skill #4: Perspective
Just a reminder:
you’re only human.
Skill #5: Be human
#FalconEd
THE TOOLS
Part 2.
Now that you have the skills, let’s
discuss the tools.
1. Social media platforms that make sense.
2. A management tool.
3. Photo/video editing software.
4. Social media news outlets.
5. Feed planner.
5 Tools Great SoMe Managers Use
Let’s break them down.
SoMe
platforms
that make
sense.
Not all social media platforms
make sense for your company.
1 • Facebook: Community
• Instagram: Image based content
• LinkedIn: Establishment/B2B
• Twitter: Updates/News
• YouTube: Video based content
What a managing tool will allow you to do:
1. Publish: manage all content in one calendar
2. Engage: use one inbox for all interactions
3. Advertise: create automated ad campaigns
4. Listen: monitor the social web for insights
5. Measure: track performance across channels
6. Audience: see all audience data in one place
A SMM tool.
Spend your time wisely by
eliminating continuous multiple
logins and managing all of your
platforms in one place.
2
Photo/video
editing
software.
SoMe managers wear multiple
hats. Be knowledgable in
various editing softwares.
3 Photo:
Adobe Suite
• Photoshop
• Lightroom
Video:
Adobe Suite
• Premiere Pro
iMovie
Social media
news outlets.
Stay up to date on your industry.
4
1. Socialmediatoday.com
2. Marketingland.com
3. Forbes
4. Zest
Feed
planner.
(IG exclusive)
Keep your feed consistent with
the look and feel of the brand.
5
1. PLANN
2. Preview
3. Bettr
4. UNUM
5. PLANOLY
Pop Quiz!
#FalconEd
#FalconEd
Up Next: October 24th
How to Build an Authentic Brand With
Micro-Influencers
ft. Vollpension Medien GmbH
#FalconEd
@falconIOfalcon.io welcome@falcon.io

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Webinar: What Makes a Great Social Media Manager?

  • 1. What Makes a Great Social Media Manager? #FalconEd
  • 2. Your Presenters. #FalconEd Jen Clark Social Media Strategist University of Dayton Tondreanna Esquilin Community Marketing Coordinator Falcon.io @tondreannaesquilin@jenm_clark
  • 3. #FalconEd The Skills| The Tools | Q&A Today’s Agenda.
  • 4.
  • 5.
  • 7. • Marketer • Strategist • Copywriter • Designer • Guardian of the Brand • Analyst • Customer Service Pro What does a social media manager do? And yes dear <insert department here>, it’s more than just pretty pictures.
  • 8.
  • 9.
  • 10. Skill #1: Being a Lifelong Learner • Everything in social media is constantly changing. • Great social media managers are able (and willing) to evolve. • Learn from each other! (Shout out to the #HigherEdSocial Facebook group 👋)
  • 11. • Passion translates to authenticity. • It’s not hard to get burned out. Do take breaks and respect your mental health! Skill #2: Passion
  • 12. • Be vigilant. • How is your audience changing? • What’s new and cool? • BUT it has to fit into your strategy/ make sense. Skill #3: The Ability to Pivot
  • 13. • It’s easy to get bogged down in the issues management part of social media management. • Thinking outside the box-- a cliche because it’s true. Skill #4: Perspective
  • 14. Just a reminder: you’re only human. Skill #5: Be human
  • 16. Now that you have the skills, let’s discuss the tools.
  • 17. 1. Social media platforms that make sense. 2. A management tool. 3. Photo/video editing software. 4. Social media news outlets. 5. Feed planner. 5 Tools Great SoMe Managers Use Let’s break them down.
  • 18. SoMe platforms that make sense. Not all social media platforms make sense for your company. 1 • Facebook: Community • Instagram: Image based content • LinkedIn: Establishment/B2B • Twitter: Updates/News • YouTube: Video based content
  • 19. What a managing tool will allow you to do: 1. Publish: manage all content in one calendar 2. Engage: use one inbox for all interactions 3. Advertise: create automated ad campaigns 4. Listen: monitor the social web for insights 5. Measure: track performance across channels 6. Audience: see all audience data in one place A SMM tool. Spend your time wisely by eliminating continuous multiple logins and managing all of your platforms in one place. 2
  • 20. Photo/video editing software. SoMe managers wear multiple hats. Be knowledgable in various editing softwares. 3 Photo: Adobe Suite • Photoshop • Lightroom Video: Adobe Suite • Premiere Pro iMovie
  • 21. Social media news outlets. Stay up to date on your industry. 4 1. Socialmediatoday.com 2. Marketingland.com 3. Forbes 4. Zest
  • 22. Feed planner. (IG exclusive) Keep your feed consistent with the look and feel of the brand. 5 1. PLANN 2. Preview 3. Bettr 4. UNUM 5. PLANOLY
  • 25. Up Next: October 24th How to Build an Authentic Brand With Micro-Influencers ft. Vollpension Medien GmbH #FalconEd
  • 26.