State of Social Marketing - Webtrends Facebook Connect

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  • Awareness. Sales. Loyalty.
  • Awareness. Sales. Loyalty.
  • Awareness. Sales. Loyalty.
  • Most listed specialty is FacebookMost requested specialty is Facebook600 companies25% are international
  • Awareness. Sales. Loyalty.
  • Awareness. Sales. Loyalty.
  • Contests, etc
  • Awareness. Sales. Loyalty.
  • How to get facebook fans and twitter followers and website views are some of the most requested topics we know social media professionals are looking for. On the surface this seems like it reflects the immaturity of the industry. We hear a lot of chatter in the social web about how big follower numbers and big facebook fan numbers are not important. They are important. They represent authority. They are public numbers that will be judged by peers, customers, employees, everyone. Especially your boss.Big numbers are universal. We use fan and follower numbers to make quick assumptions about people and businesses. Do not ignore this.
  • Awareness. Sales. Loyalty.
  • How to get facebook fans and twitter followers and website views are some of the most requested topics we know social media professionals are looking for. On the surface this seems like it reflects the immaturity of the industry. We hear a lot of chatter in the social web about how big follower numbers and big facebook fan numbers are not important. They are important. They represent authority. They are public numbers that will be judged by peers, customers, employees, everyone. Especially your boss.Big numbers are universal. We use fan and follower numbers to make quick assumptions about people and businesses. Do not ignore this.
  • Awareness. Sales. Loyalty.
  • How to get facebook fans and twitter followers and website views are some of the most requested topics we know social media professionals are looking for. On the surface this seems like it reflects the immaturity of the industry. We hear a lot of chatter in the social web about how big follower numbers and big facebook fan numbers are not important. They are important. They represent authority. They are public numbers that will be judged by peers, customers, employees, everyone. Especially your boss.Big numbers are universal. We use fan and follower numbers to make quick assumptions about people and businesses. Do not ignore this.
  • Awareness. Sales. Loyalty.
  • State of Social Marketing - Webtrends Facebook Connect

    1. THE STATE OFSOCIAL MARKETING<br />@JASONKEATH<br />
    2. socialfresh<br />SocialFresh.com / InvestinSocial.com<br />
    3. #FBsessions<br />Share the awesome<br />
    4. OVERVIEW<br />1. Significance Of Social<br />2. What Marketers Want<br />3. Challenges Of Social<br />4. Facebook Virtuous Cycle<br />
    5. Industry Numbers<br />52% of Americans are on social networks<br />51% of Americans are on Facebook<br />Twitter is as familiar to Americans as Facebook 92% and 93% familiarity, respectively<br />8% of Americans are using Twitter<br />
    6. Industry Numbers<br />64% of frequent social networkers have used a mobile phone to update their status.<br />4% of Americans use Location-based services<br />30% of are familiar with LBS (+450%)<br />
    7. Today’s trends<br />all circle back <br />to one place<br />
    8. 1. What is the significance of social marketing for businesses today?<br />
    9. CURRENT TRENDS<br />• Awareness• Platform building• Campaign mentality<br />
    10. #FBsessions<br />Collecting BIG follower and fan numbers will never go out of style.<br />via @JASONKEATH<br />
    11. 2. What areas do social marketers needto master?<br />
    12. MARKETERS WANT<br />• Fans• Followers• ROI<br />
    13. 3. What challenges do social marketers face today?<br />
    14. CHALLENGES<br />• Long-term Engagement• Content Marketing<br />
    15. #FBsessions<br />We are moving beyond creating awareness to creating advocates.<br />via @JASONKEATH<br />
    16. 4. What are the benefits of Facebook marketing?<br />
    17. FACEBOOK MARKETING<br />• Fan Loop• Virtuous Cycle• Social Graph Integration<br />
    18. Google dominates the influence of online commerce<br />
    19. #FBsessions<br />Facebook marketing is about loyalty and advocacy.<br />via @JASONKEATH<br />
    20. THANK<br />YOU<br />SocialFresh.com/Newsletter<br />

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