1. IMON & China Unicom – The first IoT Advertising
Platform
Wi-Fi
Hotspot
Web Banners
E-Coupons
Branded
Games
Mobile
Interaction
Proprietary hardware and software
Interactivity with mobile devices via its ‘campaign linked’
China Unicom (Internet of Things) WIFI Hotspot content
injection, automatic NFC & QR generation & branded
game play
Programmatic system chooses the
best screens to suit clients’ specific
goals.
Now launched with commitment for 20,000+ screens
across 20 cities in China before the end of 2015 and
three times that in 2016 in the top 60 cities, with a target
of 200,000+ nationally
Audience
Metrics
2. IMON Technology
IMON Technology is the revolutionary end-to-end management platform for Digital Outdoor Advertising
• Proprietary Tekimon™ hardware
• Proprietary TargetEngage™ software
• 20 years of collective development by
industry leaders
• Programmatic media placement and
purchasing
• Genuine real-time highly accurate audience
analytics
• Audience triggered dynamic content play
• Track the audiences by: Individuals,
Directional movement, Number of glances
and Dwell time of each glance
• China Unicom Internet of Things (IoT)
integration
• Real-time GPS human traffic Opportunity to
See (OtS) mapping
• Unlimited Metadata media tagging
• Big Data mining and granular reporting
• Military grade AES-256 encryption
• Individual consumer tracking and profile
building
• Interactivity with mobile devices via its
campaign linked WIFI Hotspot content
injection, automatic NFC & QR generation
and branded game play
3. Business Model
• One or more network owners
price screen air time in
accordance with their
understanding of the location
value
• A service fee to cover the
ongoing cost of access to IMON
is added and only paid by the
actual advertiser
• System programmatically chooses
the best screens to suit a
specific ad campaign:
Maximizing the number of
advertisement play times
against a set budget
Maximizing the exposure to a
chosen ‘target audience’
against a set budget
Minimizing cost to gain
4. Campaigns
TargetEngage™ enables secure integration of all standard static and video formats, in a
military level encryption database, facilitating multiple opportunities to embed campaign
metadata and URL links to be activated by audience interaction and reported on.
7. Location example:
China Post is embarking on a digital overhaul of its traditional street Kiosks with IMON technology; 22,700
sites nationally, in prime street locations, set up to face largest pedestrian traffic. Qualified single audiences
of 77,000+/m.
8. Asset and ‘Opportunity to See’ Mapping
The integration of China Unicom’s Internet of Things
(IoT) services within the IMON platform facilitates:
•Real-time human traffic Big Data collection and
reporting
•Pinpoint GPS Media Inventory mapping
•Sophisticated probability modeling
•Detailed Opportunity to See (OtS) mapping
•Demonstrated Media-asset Valuing. Combining mobile
device and media display location GPS locating and
tracking, with recognised OtS ‘cone of vision’ metrics.
9. China Unicom Wi-Fi
• 254 users at a time can enjoy free high
speed Wi-Fi within a 10m radius of a
Tekimon® screen
• Absorbing and tagging a massive
amount of consumer data through the
devices connected to Wi-Fi
• Military-level encrypted database
• Big Data processing and reporting on
all aspects of the users brand
experience
• Individual consumer tracking and
profile building
10. Web Banners
• URL attached at campaign launch
• Simple connection to consumers’ smart devices and the
Wi-Fi hotspot
• Consumer sees the campaign linked injected banner ads
in their browser window
• Reportable deep interaction data
• Flexible gateway, to offer real benefits to the consumer
like:
e-coupons
GWP
VIP/Loyalty programs
New product offer
Branded game play
