MIG UK Market Leader Mobile Marketing

Hello.
It’s Mobile Interactive Group.
Paul Papaphilippou
0207 921 9175
paul.papaphilippou@migcan.com

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Who are Mobile Interactive Group?
• MIG is the UK market leader in the provision of interactive mobile platforms and services

• 100% owned proprietary mobile technology combined with mobile marketing expertise

• Ranked No.1 in the Deloitte Technology Fast 500 EMEA: Fastest Growing Company

• Part of Velti, the world’s largest mobile marketing and advertising company

• Strong presence in more than 50 countries on 5 continents

• 900+ employees and 21 offices worldwide including London, New York, Paris and Sydney

• Reaching over 3.7 billion consumers reachable through our platforms

• NASDAQ listed, 2010 $116m revenue, $27 adjusted EBITDA

www.migcan.com mobile@migcan.com

Over 500 successful relationships


What we do
Mobile web, apps & mCommerce 2nd screen interactivity & voting Premium mobile advertising

Cross platform mobile marketing Global mobile payments & billing Multi platform digital solutions


What we do

M-commerce
Mobile Marketing
High conversion
Multi-channel marketing transactional mobile
– SMS, Email, Social web sites and apps
Multi-O/s applications In-store applications
High end mobile Award winning design
internet Mobile strategy Secure mobile
payments
M-tickets and coupons
LBS
mCRM

Mobile Strategy

Market insight
Innovation
Mobile blueprint
Mobile user journey
design


Some relevant projects


Our latest partners in this space


New Look mCommerce site & in-store app
• A high performing fully integrated mobile
commerce site
• Grown mobile revenues by 500%

• Conversion rates that beat the web site

• Designed, built & supported by MIG

• Key features include:
– Fast ‘One Click’ checkout for registered
users
– Quicker journey from homepage to products
with engaging zoom functionality;
– Accordion navigation to reduce page
refreshes
– Single consumer shopping basket between
the website and mobile site.


Clarks mCommerce site
• A light touch technical integration but without
compromising on UX

• Full mCommerce capability

• Entire catalogue featured

• Supports all device types

• Additional location aware features such as
store locator


Skype Global mobile website
• Provides an integrated, easy to use, rich
mobile web experience to Skype’s 170M
connected users worldwide

• Automatically detects the users country
and device and serves the correct
language and OS experience

• Seamless path for customers to download
the Skype application for their mobile,
enabling access to content, product
information and support


Our Technology


Our technology

Create, build, host & manage mobile
commerce and mobile websites

Build & manage interactive messaging &
multi-step marketing campaigns

Power social interactivity & voting via mobile
websites, apps & Facebook

Enable & Deliver high volume mobile
Messaging & mobile payments


Create, build, host & manage mobile
commerce & mobile websites.
mVoy Publish provides a flexible product to
design, build, manage and host mobile websites,
including fully transactional mCommerce services.
It is the most powerful and intuitive product in the
marketplace and is used by the world’s leading
brands, publishers and agencies.

• Quick site building via an easy to use, web based tool

• Open new revenue channels via mobile commerce

• Integrate mobile to other communications including
SMS and social media

• Available via license or fully managed service


Build & manage interactive messaging &
multi-channel marketing campaigns.
mVoy Communicate provides brands, publishers and
corporate enterprises with a flexible, web-based
product to build and manage, both inbound and
outbound mobile marketing campaigns via SMS, email
and social media channels.

• Easily set up and manage complex multi-step
messaging campaigns

• Quickly manage Twitter and Facebook Alerts

• One view of your data across all messaging channels

• Integrate mVoy Communicate into your existing CRM
system through full API connections


Why go mobile?


The mobile market is huge and still growing
rapidly

600% 41%
of retailers expect to have a
growth in mobile sales since transactional site/app within
June 2010 the next year

163%
In 2012 increase in
Smartphone sales will smartphone users accessing
overtake PC sales retail sites since May 2010


The mobile channel’s explosive growth

Mobile Mobile Marketing and
Mobile Internet Adoption
Phone Penetration Advertising Spend

(Millions) (Billion)
Mobile Internet Users
4,300
Desktop Internet Users
28.9
2500

2000

2,000
1500
Internet Users (Millions)

1,200
1000

220 500 3.8

iPods PCs TVs Mobile
Phones 0
2007 2008 2009 2010 2011 2012 2013 2014 2015 2008 2014
Source: [ipod.about.com,Almanac 2010, International
Source: [Morgan Stanley Research] Source: [ABI Research]
Energy Agency IEA]


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UK mobile trends - devices 8

 40% of UK subscribers now have
a touchscreen device

 41% of UK subscribers now have
a smartphone

 49% of UK subscribers now use
mobile web or apps
25% growth in the
year to April 2011

Source: ComScore June 2011


Thank you


MIG UK Market Leader Mobile Marketing

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