Fashion Traffic is a digital media platform connecting premium publishers and brands across fashion, beauty and lifestyle. Working across affiliates, display, lead generation, mobile, search and social media we converge brand's and publisher's digital requirements in one place – join today!

1. digital media platform
March 2013
Private and Confidential
© Fashion Traffic LTD

2.  About us
contents  What we do
 Convergence
 Tools
 Contact details

3.  Digital media platform based in
about us London, New York and Tel-Aviv
 Founded in 2011
 Platform stats:
 11,000+ publishers
 200+ brands
 43 countries

4.  2011
history  Sub-network technology roll out
(operate via current affiliate
networks)
 2012
 Wordpress plugin
 Product-based search tools
 Social amplification
 2013
 Diversification
 Direct (via our own tracking)
 In-direct (via networks)
 White label
 Media convergence

5. why? “Empowering
publishers and
advertisers
through trust and
efficiencies”

6.  Brands:
trust
 Retailers:
 Publishers:
 3rd Parties:

7.  By 2014, the UK online fashion
industry market will be worth £6.1bn,
accounting for 11.4% of total
clothing and footwear spend
 Online sales of clothing could reach
20% by 2016 if they continue on the
current trend
 Advertisers spent over £800m in
2012 on Online Performance
Marketing activities including affiliate
marketing and lead generation,
generating £9bn in sales

8. industry
Service
Large
Affiliate
Networks
Tracking
Tech Providers
Single All media
channel
Fashion-only platform with multi-channel
media campaign management

9. Affiliate Tracking Fashion
industry
Networks Providers Traffic
Tracking   
Account  
Management
Mobile tracking   
Publisher  
Recruitment
White label  
In-house media platform functionality
Publisher 
Exclusive product toolbar
products to Wordpress 
enable higher plugin
engagement Social 
campaign reach amplification
Publisher email 
platform
Offline 
convergence

10. convergence

11. We don’t work in media silos, we work
channels across all the below channels:
 Affiliate
 Display
 Lead generation
 Mobile
 Search
 Social media
 All direct or through existing
technologies

12.  Banner-only approach doesn’t work!
tools  Banner CTR – 0.02%
 Content CTR – 6.00%
 Social CTR – 10.00%
 Fashion Traffic enables visually and
socially oriented Publishers to
monetise their owned and curated
content

13. feedr
 The powerful product search
interface for publishers to find
product information and visuals
from your site (via feeds/APIs)

14. wordpress
 The Fashion Traffic WordPress plug-in
enables publishers to instantly embed
product content directly into their
blog post

15. browser app
 The Fashion Traffic app allows
publishers to deeplink directly to any
page on a retailers site (available in
Mozilla, Firefox and Chrome) whilst
checking their performance stats!

16. social
 All content is engineered for quick
share across mainstream social media
channels (i.e. Blogger, Facebook,
Twitter, Pinterest)

17. lookbooks
 Make your lookbooks available to
thousands of publishers all via one
interface

18. video
 Host and serve runway and other
video creative for truly engaging
content

19. augmented
reality
 Offline convergence via technology
partnership to enable customers to
create an interactive experience via
magazines – video, shop, exclusive
content

20. banners
 Plus, we also serve and host standard
banner & link creative

21.  Place content/ads on websites that
get started! are relevant to what you’re selling –
via one or multiple paid media
channels (CPA, CPC, CPM, CPL, CPV)
 Self manage or let us track, optimise
your budget, campaigns and results
as you go
 All through current network
 Join the platform and sign up today!

22. Mary Hind
contact Business Development Executive
mary@fashiontraffic.com

23.  CPA = cost per acquisition
definitions  CPC = cost per click
 CPM = cost per mille (thousand)
 CPL = cost per lead
 CPV = cost per view
 CTR = click-through rate