StratosHear is a premium mobile advertising network that serves 6.5-7 billion text and banner ad requests per month through their WAP network, Mobiadz, reaching over 700 publishers. They offer extensive targeting capabilities including by handset manufacturer, OS, functionality, operator, and site genre. Advertisers can target specific handsets and OSs. Mobiadz works by having international and Indian advertisers provide content to StratosHear, who then displays banner/text ads on publisher sites. This drives traffic back to advertisers. Case studies showed click-through rates from 0.5-0.7% and conversion rates up to 30% for various campaigns.

1. StratosHear
Revolutionizing mobile advertising

2. Mobiadz
WAP

3. StratosHear – WAP (MobiAdz)
• Premium Mobile WAP Ad Network
• Serves 6.5 - 7 billion Text / Banner Ad requests per month via WAP
• More than 700 unique publishers
• Extensive targeting
– Handset manufacturer
– Handset OS
– Handset Functionality
– Operator
– Channel/ Site Genre
• Targeting Family Branded, Non branded, Adult sites available

4. How StratosHear’s Mobiadz works
Brand
International
Advertisers
Publishers
StratosHear Advertisers
Mobiadz
Content
Indian
Players
StratosHear gets
campaigns and
displays
banner / text Ads
Publishers bring Advertisers give
Traffic through us content /
their WAP sites products to sell

5. Opportunity for Content Clients:

6. Some Sample Banners

7. Handset Inventory Break Up
Handset Targeted Ads:
Example Samsung Omnia
Total Network Inventory:
6.5 - 7 Billion per month
Manufacturer % of Inventory
Nokia 52%
Samsung 15.5%
Sony Ericsson 6.90%
LG 2.20%
Samsung Giorgio Armani & HTC 1.74%
Galaxy S
Others 21%

8. Handset OS Inventory Break up
OS % of Inventory
Symbian 45%
Windows Mobile 3%
RIM 1%
Android 5%
iOS 0.5%
Total Network Inventory: 6.5 - 7 Billion per month
iOS – Apple’s OS Android OS – Sony Ericsson RIM – Blackberry OS

9. MobiAdz Premium Network
• The most premium sites in the country including:
– News Business & Finance Channel:
• Moneycontrol (m.moneycontrol.com)
• IBN Live (m.ibnlive.com)
• Indian Express (m.indianexpress.com)
• Financial Express (m.financialexpress.com)
• Reuters (in.mobile.reuters.com)
• Oneindia (oneindia.mobi)
• Tech2 (m.tech2.com)
– Sports
• Cricket Nirvana (m.cricketnirvana.com)
• Cricbuzz (m.cricbuzz.com)
• That’s Cricket (http://cricket.oneindia.mobi)
* Rates for regular banners

10. Other Click Functionalities
Click to download applications, games, wallpapers etc.
Click to Call on the IVR Media portals
Click to Landing Page to provide more information on
products and services
Click to SMS
Click to Lead
Click to e-mail

11. Our Client list

12. WAP - Mobiadz
For entertainment domain clients:
Click to call functionality on WAP
Case Study
Objective: To divert traffic to their IVR portal and promoting the
short code to callers from several operators
Targeting: Operator targeting
Deliverables: Maximizing revenue for the IVR portal
CTR: .7%
Conversion rate: Up to 30% achieved

13. Click to Download Case Study
For search engine clients:
Click to download functionality on WAP
Objective: To get more and more users to download the application
Deliverables: Maximizing revenue for the client through increased
downloads
CTR: .7%
Conversion rate: Up to 27% achieved

14. Click to Download Case Study
Objective: To get more and more users to download the ICICI mobile
application
Deliverables: Maximizing revenue for the client through increased
downloads
CTR: .5%
Conversion rate: Up to 24% achieved

15. Case Study – Love Guru
Campaign Objective:
Promotion of IVR Media Portal of One97 – Love Guru
Target:
High number of calls on their IVR wherein users could
discuss their Love problems and take Love tips.
Promotional Channel: WAP
Activity:
Click to Call. A click on the WAP banner by a user would lead
them to the IVR of One97 where the content was hosted.
Result:
Duration: 3.5 Hours
Clicks: 3,247
As per the reports shared by
One97 team, there was a commendable
spike on the day the campaign was run.

16. THANK YOU
Write to:
adrbtsales@stratoshear.com
mobiadzsales@stratoshear.com