1. PRESENTED ON
New Product Development

2. •I T W A S F O U N D E D B Y T H E
MAGGI FAMILY IN
SWITZERLAND IN THE 19TH
CENTURY, AND MERGED WITH
NESTLÉ IN 1947.
•M A G G I W A S I N T R O D U C E D I N
INDIA IN 1982.
•M A G G I I S A N E S T L É B R A N D O F
INSTANT SOUPS, STOCKS,
KETCHUPS AND INSTANT
NOODLES.

3. Brand Element
 Brand Name
 Brand Signature
 Colour
 Size
 Tag Line
 Packaging

5. MAGGI 2-Minute Noodles
MAGGI Noodles is available in 4
delectable flavors –
1. Masala
2. Chicken
3. Tomato
4. Curry

6. An offering that exemplifies
‘Taste Bhi Health Bhi’,
MAGGI Vegetable Atta
Noodles is tasty because it is
loaded with everyone’s
favourite MAGGI ‘Masala’
and healthy because it now
has more real vegetables and
is packed with the power of
fiber.

8.  MAGGI Cuppa Mania is a
combination of all the above!
In an easy to carry on-the-go
Cup format, MAGGI Cuppa
Mania comes in two mouth
watering variants –
 Masala Yo!
 Chilly Chow Yo!

9.  The Indian style
Tomato Chat pat
Sauce Lip smacking
tastes and vibrant
packaging make
MAGGI Sauces true to
its slogan - It's
different!

10. Pichkoo is a small doy
pack which makes
MAGGI Tomato
ketchup affordable to a
host of new
consumers.

11. MAJOR
PRODUCTS

12. Market Scenario:-
 Growth Stage
 80% Market share
 No Competitors
 Expand the Business
 Target Market

13. THANK YOU