Product mix of dairymilk

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Product mix of dairymilk

  1. 1. PRODUCT MIX OF Submitted by:Kirtan Pandya
  2. 2. AGENDA COMPANY PROFILE PRODUCT MIX LINE STRETCHING LINE FILLING CONSISTENCY CONCLUSION
  3. 3. COMPANY PROFILEContd.Cadbury India:Corporate office : MumbaiOperates in India since 1948Leading supplier of Indian confectionary market 5 production plants:1. Thane2. Induri (pune)3. Malanpur (Gwalior)4. Bangalore5. Himachal pradesh
  4. 4. PRODUCT MIX Product Types Dairy milk Product Lines Celebration Chocolates BournevilleWidth=5 Biscuits 5 StarCadbury Perk Beverages Gems Candies Temptation Gums
  5. 5. Dairy milk shots 8gm, Rs 2 Dairy milk 12gm, Rs 5 Dairy milk 23gm, Rs 10 Dairy milk 40gm, Rs 20 Roasted AlmondDairy milk 42gm, Rs 30 Crackle 42gm, Rs 30 Fruit and nut 44gm, Rs 30 Home pack 96 gm, Rs 50 Dairy milk Silk 80gm, Rs 60
  6. 6. Raisin & nut 40gm, Rs 30 Rum Raisin & nut 72gm, Rs 55 90gm, Rs 75 Roasted Rich Coco Almond 40gm, Rs 30 72gm, Rs 55 Rich Coco Hazelnut 90gm, Rs 75Temptation Bourneville 72gm , Rs 55 Almond 40gm, Rs 30 Apricot Almond 72gm, Rs 55 90gm, Rs 75 Cashew nut Hazelnut 72gm, Rs 55 45gm , Rs 30 Hazelnut 90gm, Rs 75
  7. 7. Celebrations 104.41gm, R s 50 Celebrations Gems 122.9gm, 11.4gm, Rs 5 Rs75 Celebrations Gems Celebrations 252.9gm,Gems 28.4gm, Rs 15 Rs 150 Celebrations Gems Jar 324gm, 307.05gm , Rs 450 Rs 111 Celebrations 432gm, Rs 600
  8. 8. Home Pack Fruit & Nut 81gm, Rs 30 45gm, Rs 20 Perk Popper CrunchyPerk 5 Star 20gm, Rs 5 40gm, Rs 15 SVP Pack Ultra Perk 90gm, Rs 30 15gm, Rs 5
  9. 9. LINE STRETCHING Line Stretching Down market Two Way Up Market
  10. 10. DOWN MARKET STRETCHING Launched in 2008 Targeted non-users & users both „chocolate laddoo‟ Price: 2 Rs. For 2 piece Attempt - Product as the perfect value-for-money.
  11. 11. UP MARKET STRETCHING Launched in January 2010 There was room for a more premium entrant in the category It is creamier, smoother, and tastier Its dome shaped cubes pack turned out to be very attractive
  12. 12. UP MARKET STRETCHINGCONTD....  Launched in 2009  Fine dark chocolate  Hailed as Cadbury‟s answer to the emerging market of luxury chocolates
  13. 13. LINE FILLING  Launched in 1996  Perk is combination of chocolate & snack  A perfect solution for a quick snack, which made both chocolate lovers and the frequent snackers happy.
  14. 14. LINE FILLINGCONTD….  Launched in 1969  5 Star soon became the star of every refrigerator and pocket  It was introduced at Rs 10.
  15. 15. CONSISTENCY PRODUCTIONEND USE DISTRIBUTION CONSISTENCY
  16. 16. PRODUCTION Basic ingredients : Dark chocolate, milk, cocoa powder, etc. Extra ingredients are added e.g. Dairy milk Fruit & Nuts (dry fruits), Cadbury Perk (biscuits) etc.
  17. 17. DISTRIBUTION Uses same distribution channels Cadbury products are sold to wholesalers & retailers 2100 distributors 450,000 retailers
  18. 18. END USE The basic end use of all Cadbury products remains the same: “Eating it simply for joy” Perk may also be consumed for the intake of highglucose levels
  19. 19. CONCLUSIONThe prospective customers of Cadbury have changedfrom kids to adults-including every family member tocelebrate any occasion with Cadbury chocolates.No matter the reason or the season, Cadbury focus oncreating moments of pleasure with every tasty bite..

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