AGENDA COMPANY PROFILE PRODUCT MIX LINE STRETCHING LINE FILLING CONSISTENCY CONCLUSION
COMPANY PROFILEContd.Cadbury India:Corporate office : MumbaiOperates in India since 1948Leading supplier of Indian confectionary market 5 production plants:1. Thane2. Induri (pune)3. Malanpur (Gwalior)4. Bangalore5. Himachal pradesh
LINE STRETCHING Line Stretching Down market Two Way Up Market
DOWN MARKET STRETCHING Launched in 2008 Targeted non-users & users both „chocolate laddoo‟ Price: 2 Rs. For 2 piece Attempt - Product as the perfect value-for-money.
UP MARKET STRETCHING Launched in January 2010 There was room for a more premium entrant in the category It is creamier, smoother, and tastier Its dome shaped cubes pack turned out to be very attractive
UP MARKET STRETCHINGCONTD.... Launched in 2009 Fine dark chocolate Hailed as Cadbury‟s answer to the emerging market of luxury chocolates
LINE FILLING Launched in 1996 Perk is combination of chocolate & snack A perfect solution for a quick snack, which made both chocolate lovers and the frequent snackers happy.
LINE FILLINGCONTD…. Launched in 1969 5 Star soon became the star of every refrigerator and pocket It was introduced at Rs 10.
CONSISTENCY PRODUCTIONEND USE DISTRIBUTION CONSISTENCY
PRODUCTION Basic ingredients : Dark chocolate, milk, cocoa powder, etc. Extra ingredients are added e.g. Dairy milk Fruit & Nuts (dry fruits), Cadbury Perk (biscuits) etc.
DISTRIBUTION Uses same distribution channels Cadbury products are sold to wholesalers & retailers 2100 distributors 450,000 retailers
END USE The basic end use of all Cadbury products remains the same: “Eating it simply for joy” Perk may also be consumed for the intake of highglucose levels
CONCLUSIONThe prospective customers of Cadbury have changedfrom kids to adults-including every family member tocelebrate any occasion with Cadbury chocolates.No matter the reason or the season, Cadbury focus oncreating moments of pleasure with every tasty bite..