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Marketing plan for new product

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Marketing plan for new product

  1. 1. Submitted by:-Priyanka SharmaShashank kumarSourbh AhujaTarun Bhatia
  2. 2. Detail description about theproduct  GSM, which stands for Global System for Mobile communications  It is vehicle tracking device. A Vehicle Tracking system is a typical combination of the hardware and software  It provides security from theft of car
  3. 3. Features It is GSM based device, which uses GPS. Compatible with inbuilt car alarm system. Two way alarm system. 4 mobile no.’s to operate the system. Stop the car in running mode by SMS.
  4. 4. Mission & vision of organization COMPANY MISSION STATEMENT “To set world class standards in the software (security) industry through providing a unique & customize products that is prepared in accordance with security requirement striving to satisfy customer requirement and needs and serving the Society” COMPANY’S VISION STATEMENT “To be a global leader in the Software (security) industry, dedicated to provide latest and unique product and services with the latest technology and a role model for all software industries.”There is a strong emphasis on Research and Design in the new organization together with a willingness to collaborate with other companies to bring advantaged products to the market
  5. 5. . Marketing plan Executive summary Current situation & trend Performance review
  6. 6. SWOT Analysis STRENGTHS: Updated and latest technology Quality product Specialists available for specialized jobs and tasks Very experienced staff to its credit Targeted to middle and high class people.
  7. 7. weakness new product People are not fully aware about the technology. OPPORTUNITY Wide market with less no. Of competitors. Pursue the newer technology & techniques. Market is very big & attractive Take-over of the distributor
  8. 8. THREATS Political instability. Technological changes. New entrance from the exiting competitor OBJECTIVES & ISSUES We have to provide customize security device to the customers without compromising on quality with low profit margin.
  9. 9. Marketing Strategies POSITIONING STRATEGIES: PRODUCT STRATEGY: PROMOTION STRATEGY1. Push2. Pull PRICING STRATEGIES:
  10. 10. MARKETING MIX Product Price Place Promotion

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